Author: John Weller

Geopath Names Dylan Mabin President

Audience Measurement Veteran Will Lead Geopath into the Future May 17, 2022 (New York, NY) – Geopath, the not-for-profit out of home (“OOH”) audience measurement organization established in 1933 and governed by a tripartite board of agencies, advertisers, and media companies, announced today that Dylan Mabin, former Executive Vice President […]

Company of the Day – Kessler Outdoor Advertising

Company:  Kessler Outdoor Advertising Headquarters:   Kessler Outdoor: 2669 National Road, Zanesville, OH 43701 K2 Media: 755 Grand Blvd, Ste B105-274 Miramar Beach, FL 32550 Markets: Ohio & West VirginiaPhone: 740-453-0668 ( Kessler Outdoor Advertising is a division of Kessler Sign Company , which was founded in 1972. All the Kessler companies […]

SignBird’s 3 Tips On How To Use Video To Sell Billboard Ad Space

By Chase Taake, Content Editor at SignBird Videos are an important part of selling billboard space to advertisers. In a video, an advertiser can truly get a sense of what they are about to purchase. Advertisers can see the traffic, exactly what the location looks like, important features like nearby […]

Link Media Parent Shows Strong 1st Qtr Growth

Boston Omaha Corporation, parent company of Link Media, announced its financial results for the first quarter ended March 31, 2022, in connection with filing its Quarterly Report on Form 10-Q with the Securities and Exchange Commission. Insider reviewed and wants to highlight a couple of items from the quarterly report.  […]

Billboard Insider Classifieds May 14, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Vistar Media Acquires Sage+Archer to Accelerate Programmatic OOH Across Europe

NEW YORK & AMSTERDAM (May 12, 2022) — Vistar Media, the global provider of software for digital out-of-home (DOOH), today announced the acquisition of Sage+Archer, a leading European buying platform for DOOH. Through this deal, Sage+Archer gains a strategic influx of capital to accelerate growth across Europe, now backed by […]

Impact of Rising Interest Rates & Final Thoughts – The M&A Firms Part 3

We wrap up our discussions with our  All-Star M&A Brokers with their opinions on rising interest rates and some final thoughts. Included in our group: Lou McDermott – Kalil & Co. Jim Johnsen – Johnsen, Fretty & Co Max Drachman – Drachman M&A Co. Marty Williamson – Williamson Associates Paul […]

OUTFRONT Debuts 3D DOOH Campaign in Times Square For Mental Health Awareness Month

Madhappy’s OOH Campaign Displays Positive, Eye-catching Content To Raise Awareness of Mental Health For The Month Of May   NEW YORK, May 11, 2022 /PRNewswire/ — OUTFRONT Media Inc. (NYSE:OUT) recognizes Mental Health Awareness Month in partnership with mental health-focused clothing brand Madhappy, to debut their first spatial OOH campaign […]

Company of the Day – Kenjoh Outdoor Advertising

Company: Kenjoh Outdoor Advertising Headquarters: Sidney, OH 45365 Markets: Cincinnati OH, Columbus OH, Dayton OH, Cleveland OH, Newport News VA, Chesapeake VA, Pittsburgh PA, Charlotte NC, San Antonio TX, Nashville TN, and counting Phone: 419.405.3130 Email:  john@KenjohOutdoor.com Kenjoh Outdoor Advertising offers high profile digital billboards on high traffic routes. John […]