Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Author: John Weller
Vistar Media Sees Significant Growth in Programmatic Out-of-Home in Response to Increased Brand Demand
NEW YORK–(BUSINESS WIRE)–Vistar Media, the leading global provider of software for digital out-of-home (DOOH), today announced exponential growth during 2021. In the past year, the Vistar marketplace transacted 20,256 campaigns from 1,462 individual advertisers, representing roughly $200M in programmatic billings. The scale of individual brand investment in the programmatic OOH […]
Formetco Promotes Matt Leech to VP of Strategic Partnerships
March 3, 2022 Duluth, GA – Formetco, the largest full-service supplier to the Outdoor Advertising Industry, is proud to announce the promotion of Northeast Sales Manager, Matt Leech to the position of Vice President of Strategic Partnerships. Leech began with the company in 2004 in inside sales, before moving to […]
Company of the Day – Grace Outdoor Advertising
Company: Grace Outdoor Advertising Headquarters: 1201 Lincoln Street, Suite 300, Columbia SC 29201 Markets: South & North Carolina, Atlanta & Memphis Phone: 803.252.7084 Email: hal@graceoutdoor.com, diana@graceoutdoor.com Grace Outdoor Advertising has been operating in the Columbia S.C. area for over 30 years. Their offices are located in the historic Congaree Vista where they […]
Managing Your Sign Inventory Like A Baseball Manager
Insider caught up with Mike Donaldson at Billboard Planet to talk about management features of their Quantum system. Mike, you talk about the importance of an OOH owner analyzing the profitability of their inventory. Can you provide some detail on that concept? As an operator of several billboard companies in […]
Pioneer Outdoor Sells Assets to Lamar Advertising
Pioneer Outdoor announced yesterday that they divested their assets, including 140 out-of-home advertising displays, to Lamar Advertising. The transaction, which included 38 digital bulletin panels and more than 100 static panels stretching from Springfield north to Kansas City and east to St. Louis. Terms of the deal were not disclosed. The […]
More than 1,000 Square Meters of LED Advertising Space
It is one of the largest LED DooH advertising spaces in Europe: 1,020 square meters of semi-transparent LED display recently covered the upper part of the Palmers high-rise building near Vienna. Booking is possible from March 2022. [wpforms id=”9787″] Paid Advertisement
Company of the Day – Grate Outdoor
Company: Grate Outdoor Headquarters: 4014 McDonough St, Joliet, IL 60431 Market: Will & Grundy Counties Phone: 815-729-9700 Email: cgrate@sbcglobal.net Grate Outdoor is headquartered in Joliet, Illinois and serves portions of Will and Grundy counties. The company owns and operates 47 faces, all static signs located mostly along state highways. Their structures […]
Billboard Insider Classifieds February 26, 2022
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
2022 is the Year of pDOOH
By: Julia Cramer, Adomni Content Specialist Synopsis: DOOH shows no signs of slowing down, with media owners and buyers excited for the future of programmatic! As we begin to wrap up Q1 2022, it appears out-of-home (OOH) advertising is surpassing experts’ predictions! According to the Standard Media Index, OOH ad […]























