Author: John Weller

Lamar Announces and Prices a Private Offering of Senior Notes

September 22, 2025 BATON ROUGE, La., Sept. 22, 2025 (GLOBE NEWSWIRE) — Lamar Advertising Company (Nasdaq: LAMR) announced today that its wholly owned subsidiary, Lamar Media Corp. ‎(“Lamar Media”)‎, has agreed to sell $400.0 million in aggregate principal amount of 5.375% Senior Notes due 2033 (the “Notes”) through an institutional […]

Capturing Motion: The Role of Traffic Flow in Billboard Marketing

  Billboards are one of the few forms of advertising designed to be consumed in motion. Unlike digital ads that demand clicks or print ads that require still attention, billboards communicate their message in passing moments, whether someone is driving by at 60 miles per hour or stuck at a […]

Company of the Day – DeRose Displays

Company: DeRose Displays Headquarters: 170. E Yorba Linda Blvd. #500, Placentia, CA 92870 Market: Palm Springs, CA Phone: (760) 565-3799 Email: hello@derosedisplays.com DeRose Displays is co-owned by Dwayne DeRose and his son Travis DeRose. Their two structures, one Static and one Digital display target travelers vacationing in the Palm Springs area as well […]

Giant Digital Screen Approved for Granville Entertainment District in Vancouver BC

Vancouver City Council provided the green light to Astral Out-of-Home Bell Media and the building owner to install the screen on the rooftop of the one-story restaurant building at 897 Granville St. City Council initially considered this proposal by Outfront Media Canadian Assets in October 2023, but sent it back […]

AI Startup Shows How OOH Helps on a Very Limited Budget

This is a unusual billboard ad for an underfunded AI company that turned into an effective marketing campaign. You can click on the image below for the full video. San Francisco billboard challenge puts AI engineers to the test https://t.co/rje4C0VRHL via @KPIXTV — John Weller (@JohnWel04552317) September 21, 2025 Alfred […]

Billboard Insider Classifieds September 20, 2025

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

WWD Partners with OUTFRONT Media for Landmark National Hispanic Heritage Month Campaign

September 16, 2025 Celebrating Legendary Hispanic Designers in Times Square and Nationwide NEW YORK, Sept. 16, 2025 /PRNewswire/ — Women’s Wear Daily (WWD), the leading authority in fashion, beauty, and retail news, has announced a landmark partnership with OUTFRONT Media (NYSE: OUT), one of the largest and most trusted out-of-home media companies in North […]

Company of the Day – Directwest

Company: Directwest Headquarters: 838 – 48 Street East, Saskatoon, SK S7K 3Y4 Market: Saskatchewan, Canada Email: dw@directwest.com Phone: 1-800-667-8201 Directwest, a Canadian company serving Saskatchewan businesses, provides a wide range of marketing services including billboards throughout the province. Mat Lukash and Darren Moline are the company Sales Managers.     […]

Lind Media Expands Northeastern Ohio Coverage with Acquisition of HSH Outdoor

September 16th, 2025 – Lind Media Company, a leading Ohio-based outdoor advertising company, is proud to announce the acquisition of HSH Outdoor, a move that significantly expands Lind Media’s presence and market coverage throughout Northeastern Ohio. The acquisition adds 67 new billboard faces to Lind Media’s growing portfolio, strategically enhancing […]

Rothfelder’s Comments on Lamar vs Broken Arrow Case

  Billboard Insider published in its September 16th edition an interesting article about Lamar Outdoor’s successful inverse condemnation trial against the City of Broken Arrow, Oklahoma. I have several comments about the case. First and foremost, congratulations to my friends Bill Hickman, Lamar’s attorney, and Paul Wright, Lamar’s testifying appraiser, […]