Author: John Weller

No More Bent Corners With Formetco’s New Falcon Panel

The best solution for low top and high bottom stringer placements. Introducing Formetco’s latest  outdoor advertising innovation, Falcon Bulletin Panels, a galvanized metal and aluminum bulletin panel. This breakthrough product is incredibly beneficial to billboard operators because its field adjustable with easy slide stringer clips and various clip designs. We […]

PATTISON Outdoor Partners with Transit Tracking Application TransSee

Pictured above: TTC Bus in Downtown Toronto, trackable with TransSee GPS enabled tracking software   TORONTO, June 20, 2023 (GLOBE NEWSWIRE) — PATTISON Outdoor is proud to announce the latest addition to a growing collection of transit partnerships. In 2023, the transit tracking application, TransSee, partnered with PATTISON to increase […]

Company of the Day – Bass Ltd.

Company: Bass Ltd. Headquarters: 5725 Hwy 90 East, Broussard, LA 70518 Market: South Louisiana Phone: 337.981.1189 BASS, Ltd. was first incorporated in January of 1992 by it’s founder, Stephen Sonnier. Mr. Sonnier has over 34 years of experience in the outdoor advertising business. He started his first billboard company in […]

Daktronics, Inc. Set to Rejoin Russell 3000® Index

BROOKINGS, S.D., June 20, 2023 (GLOBE NEWSWIRE) — Daktronics, Inc. (DAKT) is set to rejoin the broad-market Russell 3000 Index at the conclusion of the 2023 Russell indexes annual reconstitution, effective after the US market opens next Monday, June 26, according to a preliminary list of additions. Annual Russell indexes […]

More Cooler Screen Thoughts, This Time From Invidis

Insider recently shared an article on Cooler Screens, their lawsuit issues with Walgreens and our opinion about the weakness of the product as a Point of Sale digital Out of Home product.  We noted that German based Invidis Group was in Florida last week, and saw the Cooler Screens in […]

Rothfelder On Texas Legislation Affecting Billboards

The regular session of the Texas Legislature, which meets for five months every two years, finally concluded at the end of May. However, several important measures, like property tax cuts, were not completed by the Legislature, so the Governor has called the law makers back for a special session. And, […]

Company of the Day: Bayou Signs Outdoor

Company: Bayou Signs Markets:  Louisiana Address:  1305 Ridgefield Road, Thibodaux, LA  70301 Phone:  985-446-1183 Email: advertise@bayousignsoutdoor.com Bayou Signs Outdoor, LLC operates a billboard plant of over 800 bulletin, digital billboard, poster and trivision  faces in southeastern Louisiana.  Bayou is a family owned firm which was started in 1969.  The plant includes 24 […]

Clear Channel Outdoor Celebrates Juneteenth

  To mark the Juneteenth Congressional-designated federal holiday, and celebrate this moment together, Clear Channel Outdoor is running the attached creative across its digital network throughout Monday.     To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  […]

Rate This Ad by Wes Frick

Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]