Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Author: John Weller
OOH Sales: Being a Good Salesperson Isn’t What You Think
Think you can get by on your winning smile and your outgoing personality to pave your road to OOH sales success? There’s a widespread notion suggesting that if you’re amicable, enjoy socializing, and have a pleasing personality, you were made to be in sales! Common belief tends to exclude introverts […]
Adams Outdoor Advertising Issuing Senior Secured Notes
NEW YORK–(BUSINESS WIRE)–KBRA is assigning preliminary ratings to the Series 2023-1 Class A-1 Notes, Class A-2 Notes, Class B Notes, and Class C Notes (the Series 2023-1 Notes) from Adams Outdoor Advertising Limited Partnership, (the Issuer), an asset-backed securitization that is primarily collateralized by billboards and revenue generated from the […]
Daktronics Proves It’s How You Finish That Counts
Insider’s Comments: Outstanding 4th quarter and year end results for the digital billboard maker Daktronics. The market liked what they heard as the stock was up 20% for the day closing at $7.33. Here are highlights from their press release. BROOKINGS, S.D., July 12, 2023 (GLOBE NEWSWIRE) — Daktronics, Inc. […]
Does Your Digital Have a Backup Generator?
In North America, we sometimes (or all the time) take for granted that we will have continuous access to electricity to keep our digitals flipping and the lights on for our vinyls. We should count our blessings because that is not necessarily the case in other parts of the world […]
Company of the Day – Besko Outdoor
Company: BESKO Outdoor Markets: Pennsylvania, New Jersey, New York. Headquarters: PO Box 280, Hamlin, Pa. 18427 Phone: 570-689-3226 Email: info@beskomedia.com Besko Outdoor was founded in the 1970’s by Ted Ericson. Ted built two outdoor advertising structures along Interstates 81 and 380 near the Scranton, Pa. area. Besko Outdoor is now a regional […]
Basis Technologies and Place Exchange Integrate to Power Digital-Out-of-Home Advertising Growth
The Collaboration is the First to Use IAB Tech Lab’s OpenRTB 2.6 Specification for Programmatic DOOH Advertising to Power Marketers’ Access Digital Screens Across All Formats and Venues Chicago — July 11, 2023 — Basis Technologies (https://basis.com), a leading provider of cloud-based workflow automation and business intelligence software for marketing and […]
IBO Fall Conference Early Bird Registration
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Company of the Day – Berlin Sign Company
Company: Berlin Sign Company Headquarters: 264 Bahama Street Venice, FL 34285 Market: Sarasota & Charlotte County, Florida Phone: 941.488.1314 In 1952 John Berlin took a correspondence course to become an electrician. He developed an interest in signs, and after visiting Pioneer Neon in Pittsburgh, he decided to give neon tube […]
Verde Outdoor Gets Creative For Blackbird Bend Casino
Reminiscent of the nostalgic multi-sign Burma Shave advertising campaign from the 1920s to the early 1960s, Blackbird Bend Casino partnered with Verde Outdoor to captivate drivers along I-29 with their six consecutive billboard campaign touting the casino’s customer experience and location. Do you have interesting campaigns you are running this summer? […]
























