By John James, Founder/President of SignBird: An Outdoorlink, Inc. Company Our billboard structures capture attention and facilitate brand recognition, making them indispensable assets for businesses and brands to use all over the world. However, with great visibility comes great responsibility. Billboard owners not only have a duty to maintain […]
The Out of Home (OOH) advertising industry is gearing up for one of its most awaited events of the year—the Fall IBO (Independent Billboard Operators) Conference. This exclusive gathering promises to be a cornerstone in the OOH calendar, bringing together industry experts, thought leaders, and operators to explore, learn, and […]
Billboard Insider always appreciates thoughtful and encouraging comments from readers including these two comments on Jesse Londons‘ article from yesterday. Ted Bratsos, President of All Steel Structures writes: Three cheers for Jesse London on Weather, Billboards, and Rust! Not everyone understands the impact rust can have on your structures. It […]
Company: Carter Outdoor Market: Florida Headquarters: PO Box 3648, North Fort Meyers, Florida 33918 Phone: 239-543-1110 Email: info@carteroutdoor.com Carter Outdoor was founded in 1956 and has 300 billboard locations in Southern Florida. The firm’s plant consist primarily of 10.6 by 36 monopole billboards in the Fort Myers/Naples area and 14 by 48 monopole […]
Jesse London, President of TierOne Media Media, shared his thoughts with Billboard insider on the weather in the southeast. TierOne has static and digital billboard opportunities throughout the Mobile, Montgomery, Pensacola and Emerald Coast markets. In our two and one half years we have not seen a hurricane yet, though […]
A Billboard Insider reader saw our article on Morgan & Morgan Graffiti Billboard and shred one of his experiences with an ad campaign. I am not in outdoor currently but this did remind me of a campaign we ran in Palm Springs when I was GM of Fairway. A religious […]
Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business. It worked so well for The Nine, that I know it’s money well spent. John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]
Ever found yourself in a situation where your deep product knowledge might have overwhelmed your potential client? Pause for a moment. Do they fully grasp what you’re saying? Are you inadvertently putting them on edge? Watch for their non-verbal cues. Being an expert in the OOH industry and having a […]
Have you ever considered which billboard in your market is truly unique? Insider asked that question and last week heard from Grey Vick of Grey Outdoor. This week, we hear from Diana Stevenson of Grace Outdoor. This sign is located in Greenville, SC at a very busy downtown intersection. We were […]
Morgan & Morgan law firm billboards defaced: Or were they? https://t.co/KycCcWhNps — Florida’s Talk Leaders (@realFlaTalkLead) September 7, 2023 There was quite a bit of buzz in the Florida market as it appeared that several Morgan & Morgan billboards were vandalized. When the Tampa Bay Times reached out to the […]
