Author: John Weller

Insignia Capital Group Announces Strategic Investment in Trooh Media

  WALNUT CREEK, Calif., Jan. 7, 2026 /PRNewswire/ — Insignia Capital Group announced today a strategic investment in Trooh Media, Inc. (“Trooh”), a leading digital-out-of-home (DOOH) media platform that enables brands to engage Gen Z audiences at scale across U.S. college campuses. The partnership is designed to accelerate Trooh’s next phase of […]

Company of the Day – Iconic Sign Group

Company: Iconic Sign Group Market:  Corpus Christi, Texas Headquarters: 5819 Leopard Street, Corpus Christi, TX  78408 Phone: 361-883-7446 Email: Support@IconicSG.com Iconic sign Group is a family business which was started in 1935.  The company designs, installs and maintains on and off premise signs and vehicle wraps.  They are a Daktronics […]

IBO – A Look Back at 2025 and Looking Ahead to 2026

Insider caught up with IBO Enterprise Manager Becky Smith and Chief Vision Officer Chris Cowlbeck for their OOH perspectives. Taking a look at 2025, what do you see as IBO’s key successes and accomplishments for the organization and its members? The glowing success was the launch of our interactive IBO […]

Five Pictures for 2025!

Insider wanted to share how Outdoorlink reviewed their 2025 successes with five images.  Congrats on a terrific year.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and we don’t sell our subscriber list. Paid […]

Deadline Extended for Indie Impact Awards (but not for long…)

DEADLINE EXTENDED But not for very long. We’ll keep the entry form open until 11:59pm ET on Wednesday, January 7th. We’ve had a ton of amazing entries, so competition is fierce. But don’t let that stop you from entering.  ENTER NOW  Hold up. What is this? The Indie Impact Awards […]

Company of the Day – Hughes Outdoor Media

Company: Hughes Outdoor Media Headquarters:  1495 Manakin Road, Manakin-Sabot, VA 23103 Markets: Virginia & North Carolina Phone: 804.784.0501 Email: steve@hughesoutdoor.com Hughes Outdoor Media was formed in 2002 by Steve Hughes. The company currently owns and operates over 100 outdoor displays, including digital, static and posters, in Virginia and North Carolina. Mr. Hughes grew […]

Rothfelder on Exclusive City Deals With Operators

Billboard Insider received a comment on Andy Goodman’s December 23, 2025 article entitled Not All Billboard Locations Are Created Equal, namely: Had a question on this comment in Andy’s article—How is this possible?  Meaning, how can a city entity opt to give exclusive rights to one company without other companies […]

Yellow semi on top of Waco billboard comes down after nearly 30 years

If you have driven on I-35 near Waco, Texas, chances are you have noticed this sign as it is hard to miss. We rated this board in 2020. Video update below:   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the […]

The Ultimate Out of Home Sales Guide – We Have Books in Stock!

Looking to search for the bestselling OOH sales book?  Here is what you will find. The Ultimate OOH Sales Guide is available in soft back!  We just received our new printing.  If you are interested in a soft cover copy, send an email to info@billboardinsider.com and provide the following information. We will […]

Billboard Insider Classifieds January 3, 2026

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]