Author: John Weller

Evolution of OOH Advertising: Paint to Pixels

  Out-of-home advertising has played a vital role in brand visibility, evolving from simple painted signs into one of the most adaptive and influential formats in modern marketing. This transformation from static vinyl to dynamic digital displays has reshaped how companies reach audiences in the real world. The industry began […]

Company of the Day – Hicks Outdoor Advertising

Company: Hicks Outdoor Advertising Headquarters: 504 Brooks Lane, Seneca, SC. 29672 Markets: West Virginia Phone: 800-559-0105 Email:   greg@HicksOutdoor.com Hicks Outdoors Advertising is owned and operated by Gregory Hicks Enterprises Inc..  The company operates bulletins predominantly comprised of standard sizes 14′ x 48′, 10’6″ x 36′ and 12′ x 50′,  10′ […]

Rothfelder on Ohio Bans Cannabis

I saw the article in today’s Billboard Insider, entitled “Ohio Bans Cannabis Billboards.” I see from the article that Ohio apparently allows the consumption of cannabis products, at least for medical purposes. However, the State has completely banned the advertising of the weed, including on billboards, as well as transit, […]

Former State Rep. Gerald McCormick Dies After Battle with ALS

Insider saw this posting in the Chattanooga Times. Former state Rep. Gerald McCormick, a Republican who represented Hamilton County in the Tennessee General Assembly for 14 years, has died. He was 63. McCormick served as the House majority leader and resigned in 2018 to work in the private sector. In […]

The Ultimate Out of Home Sales Guide – The New Books Are In!

Looking to search for the bestselling OOH sales book?  Here is what you will find. The Ultimate OOH Sales Guide is available in soft back!  We just received our new printing.  If you are interested in a soft cover copy, send an email to info@billboardinsider.com and provide the following information. We will […]

Billboard Insider Classifieds December 13, 2025

  “Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads […]

Order Your eBook of Our Guide to Leases, Easements and Real Estate!

Billboard Insider’s Guide to Leases, Easements and Real Estate  is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good […]

Daktronics Announces 2026 Fiscal Second Quarter Results

Insiders Note: Daktronics released their fiscal year 2026 2nd Quarter results this week.  Here are highlights from the Company. Fiscal Q2 2026 financial highlights include: Operating income increased to $21.6 million, compared to $15.8 million for the second quarter of fiscal 2025; the year-ago quarter included $3.3 million of consulting expenses associated with business transformation […]

Do These Two Go Together?

Our latest example comes from Joshua Perkins G.M. of JR Promotions in Indiana We’ve got a couple of odd ball pairings that have been seen in our area. We just couldn’t talk the funeral home and day care center out of advertising together. They wouldn’t take no for an answer! […]