Author: John Weller

Rothfelder & Falick on Billboard Law – Available in Softback

  Rothfelder & Falick set out to provide the industry with one source for all aspects of Billboard Law.  This book does just that.  There are 300 pages of summary and articles broken into seven sections including: FIRST AMENDMENT CHALLENGES AND CONTENT BASED SIGN CODES WHAT THE OPERATOR CAN DISPLAY […]

Billboard Insider Classifieds September 19, 2026

“We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads from the ad and my column this year.”  Greg Callaham, Greg Callaham Graphic Design “The classified ad is working on Billboard Insider.”  Karla Steele, K Steele Solutions […]

The Ultimate Out of Home Sales Guide – We Have Books in Stock!

Looking to search for the bestselling OOH sales book?  Here is what you will find. The Ultimate OOH Sales Guide is available in soft back!  We just received our new printing.  If you are interested in a soft cover copy, send an email to info@billboardinsider.com and provide the following information. We will […]

Order Your eBook of Our Guide to Leases, Easements and Real Estate!

Billboard Insider’s Guide to Leases, Easements and Real Estate  is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good […]

Cieslok is back: founder Jörg Cieslok returns to lead a new OOH platform in Canada

Backed by TorQuest Partners, Cieslok Group launches as a major force in Canadian Out-of-Home media under the name that started it all. TORONTO, Canada, September 16, 2026. Cieslok Group announced today that Jörg Cieslok, a pioneer of Canadian Out-of-Home advertising for more than three decades, has returned to lead the […]

The weather doesn’t matter – the attention does

Why dynamic creatives increase attention and improve results. By Eric Kubischta, Co-Founder and CTO – Lucit For every statistic, there are more statistics, and they are all right or wrong depending on your context. Here is my, Eric Kubischta Certified,  “trust-me-bro” metric: > An ad with dynamic content can attract an […]

Company of the Day – SiliconView Outdoor

Company: SiliconView Market: California Phone: 415.722.6856 Email: ssouders@siliconview.com SiliconView owns a two-sided digital structure situated along Highway 101, the principal commuter route between San Francisco and San Jose. The digital sign is located on the same piece of land as the Softbank Venture Capital firm.  The company uses numerous sales partners […]

Company of the Day: Signatronics

Company: Sign-A-Tronics Markets: Georgia Address: Jesup, Georgia Email: sales@signatronics.com Phone: 912-385-0075 Signatronics operates a double sided digital billboard in Wayne County Georgia in addition to acting as an authorized Watchfire signs dealer.   The digital sign was erected in March 2014 and is the subject of a Watchfire signs case study.  […]

While Everyone Is Talking Consolidation, These Operators Are Choosing Growth

Consolidation is one of the biggest conversations happening in out of home right now. Companies are selling. Larger operators are acquiring. Independent owners are being approached with opportunities that may be hard to turn down. But there is another side of that conversation that interests me just as much. What […]