Author: John Weller

Down The Rabbit Hole He Goes

By Nick Coston, A few weeks ago, a good industry friend asked me point blank “am I wasting my time starting up a place-based, DOOH network? Give me an honest answer, don’t be your usual nice-affable self” he said. I paused at first then said, “sure, why not, seems to […]

YESCO and Orange Barrel Media Complete Major Hollywood Signage Projects

New signage at The Roxy Theatre and The Rainbow Bar & Grill. (Photo courtesy of Orange Barrel Media) WEST HOLLYWOOD, CALIFORNIA (January 2026) – YESCO and Orange Barrel Media (OBM) announce the completion of two large-scale signage projects for legendary Sunset Strip venues, The Roxy Theatre and The Rainbow Bar […]

Updated Out of Home Acquisition List for 2025

We did well this year getting data together, but like always there are a few deals that slip through the cracks (including and New Zealand deal, Thanks Phil).  We are providing a final update to the 2025 listing with additions provided after the original posting highlighted in bold and underlined. […]

Company of the Day – International Outdoor

Company: International Outdoor Headquarters: 28423 Orchard Lake Road, Suite 200, Farmington Hills, MI 48334 Markets: Metropolitan Detroit Phone: 248.489.8989 Email: info@iobillboard.com Founded on November 19, 1997 as an independent operator and owner of outdoor advertising assets. Since that time it has been wholly owned by Hind Oram and managed by […]

MediaChoice Expands in North Carolina

MediaChoice, LLC announces the acquisition of strategic outdoor advertising assets in Greensboro, North Carolina from Barfield Outdoor Advertising, Inc. Barfield Outdoor is a family-owned and operated business located in Mount Olive, North Carolina. MediaChoice is an outdoor advertising company headquartered in Austin, Texas with over 2,000 sign faces across more than 400 structure […]

YESCO Installs New Gateway Arch in Yuba City, CA

SACRAMENTO, CALIFORNIA (January 2026) – YESCO, the 105-year-old company known for creating, repairing and maintaining internationally recognizable signs, announces the fabrication and installation of a new illuminated gateway arch marking the entrance to historic downtown Yuba City, California. Commissioned by North Star Construction & Engineering, Inc. in cooperation with the […]

Company of the Day – iDigital Outdoor

Company: iDigital Outdoor Headquarters: 3235 Oak Ridge Loop E  West Fargo, North Dakota 58078 Market: Minnesota, North & South Dakota Phone: 701-369-6100 iDigital Outdoor focuses on digital billboards in the Dakotas and Minnesota.  The Company operates 26 structures in Minnesota; 28 structures 227 faces in North Dakota; 13 structures  in […]

Out of Home Acquisition List for 2025

Billboard Insider has compiled our list of out of home transactions for 2025. If we’ve written about it, we have provided a link in the Buyer column. As always, we appreciate the assistance provided by the M&A firms serving our industry. They have been extremely cooperative in helping Insider compile […]

The Ultimate Out of Home Sales Guide – We Have Books in Stock!

Looking to search for the bestselling OOH sales book?  Here is what you will find. The Ultimate OOH Sales Guide is available in soft back!  We just received our new printing.  If you are interested in a soft cover copy, send an email to info@billboardinsider.com and provide the following information. We will […]

Billboard Insider Classifieds January 10, 2026

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]