Your out of home company has probably been getting requests for political ads. Billboard Insider asked OAAA EVP-Government Affairs Mike Hershey to talk about political advertising do’s and don’t. How is 2024 shaping up for out of home political ads? Every election cycle is setting new records for political advertising, […]
By Jessica Silva, Screenverse In the bustling world of media acquisitions, few stories captivate as much as the rise of Trailhead Media. From its humble beginnings in July 2020 with no employees and no assets, Trailhead Media has skyrocketed to prominence, acquiring a staggering 40 companies in just 39 months. […]
Company: Herring Outdoor, LLC. Market: Alabama, Mississippi, Louisiana Headquarters: 525 Central Avenue, 200, Laurel, Mississippi, 39440 Phone: 601-498-4600 Herring Outdoor is a private family owned company based in Laurel, Mississippi. Herring owns and manages billboard locations in Alabama, Mississippi and Louisiana. The company is an operator associate in the IBOUSA. The company also […]
Billboard Insider featured Heritage Media as our company of the day yesterday. Terrance Carmody, one of the partners of Heritage emailed us what’s new. Los Angeles Sorry I missed this last night. I was out at a game with clients. Thank you, I saw the write up this morning. We […]
NEW YORK January 16, 2024 – As the OOH industry saw increases in ad spending across the first three quarters of 2023, Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, welcomed 47 new members – a growth of 12% compared to 2022. Spanning advertisers, […]
Billboard Insider talked with Erisa Higaki about a mural installation in Brooklyn, New York. Erisa what’s your background? I am a graphic installation artist from Japan currently living in New York City. I help turn original art into murals. I have been doing installations mostly for museums and galleries. […]
Thank you for your tremendous support of our ongoing campaigns promoting positive values! The Foundation for a Better Life® is excited to share our latest lineup of billboards with a collection of recent releases and past favorites. We believe they are not only timely but inspiring and are confident […]
Company: Heritage Outdoor Media Markets: New York, Illinois, California Email: rtuccillo@heritageooh.com Phone: 917-256-1000 Founded in 2015 by Rob Tuccillo, Terry Carmody and James Manfredi, Heritage Outdoor Media operates billboards plants in the following markets: New York City – 15 faces, Chicago – 23 faces and Los Angeles – 1 face. The […]
An out of home exec needs to keep track of inflation for three reasons. Inflation tells you how fast to increase ad rates to avoid having your margins squeezed. Inflation is currently 3.4%. If you are not increasing your ad rates 3.4%/year your expenses will increase faster than your revenues […]
New York, NY – Clear Channel Outdoor (NYSE: CCO), one of the world’s largest out of home (OOH) media providers, and Big Brothers Sisters of America (BBBSA), the preeminent one-to-one youth mentoring organization in the United States, today announced the launch of a nationwide digital out-of-home (DOOH) media campaign timed […]
