Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: JPG Media Markets: Hawaii Address: 441 Cooke Street, Honolulu, Hawaii 96813 Email: jpg@JPGmedia.com Phone: 808-429-7220 JPG Media knows how to think outside the box. It has to because it operates an out of home plant in a state which outlaws billboards. The company is a member of the OAAA. Insider […]
On Wednesday’s OAAA 2024 Media Outlook webinar, Solomon Partners investment banker Mark Boidman and OAAA CEO Anna Bager had a wide ranging discussion on AI, Gen Z, measurement and trends favoring out of home. OAAA members can watch the webinar here. Near the end of the webinar, Boidman mentioned […]
Revenues up slightly, cashflow down slightly was how you could summarize the OUTFRONT 4Q 2023 press release, 4Q 2023 earnings presentation and conference call. Revenues increased by 1.3% in the fourth quarter of 2023. Billboard revenue increased 2.6%. Transit revenue declined 4%. Local revenue grew 4.5%. National revenue declined 3.1%. […]
London, February 22, 2024: Talon, the global independent Out of Home (OOH) agency, today announces the appointment of Sue Frogley as Group Chief Executive Officer (CEO) to lead the business globally as it targets further growth and expansion. Frogley is an accomplished industry leader with over 30 years experience growing […]
WASHINGTON, D.C. – FEBRUARY 22, 2024 – The Out of Home Advertising Association (OAAA), the premier trade group representing the entire out of home (OOH) advertising industry, and OOH UNITED, the industry-wide diversity, equity, and inclusion (DEI) initiative, announced the new Future Leaders program aimed at future-proofing the OOH industry. Ten successful […]
Here is Billboard Insider’s alphabetical list of North American Out of home companies. These 592 companies account for 500,406 total out of home displays, including 28,039 digital displays. Some comments. This list includes all out of home: billboards, mobile, place-based, street furniture and transit. The list is based on display […]
We all have those established restaurants in our community; the kind that have been around for as long as we can remember, the kind that have survived all the odds that are constantly working against them, the kind whose interior is plastered with old dollar store picture frames full of […]
Here’s a list of North American bulletin/poster companies ranked by digital faces. Some comments. This list includes billboards only and not place based and transit. The count is based on display faces not flips so 1 digitial display counts as 1. We based the list of a review of […]
New York, NY – February 20, 2024 – Talon, the global independent Out of Home (OOH) media company, and Out There 360, the Luxury Out of Home Independent Agency, announced today that they have formed a strategic North American partnership to develop and execute data-driven, creative, and measurable OOH campaigns for luxury advertisers. “OOH remains a strategically vital medium for brands operating in […]
