Amsterdam, September 9 – This week, at Amsterdam Central Station (Metro network North/South Line), a unique campaign from soft drink brand Fanta is on display. The campaign promotes the release of Warner Bros. Discovery’s new comedic film Beetlejuice Beetlejuice, where the ads are created on-site with the help of artificial […]
Adgile Media Group’s campaign for KFC recently won the Best Local Marketing Leadership award at the 2024 Franchise Customer Experience Conference (FCXC). During the campaign Adgile wrapped ten delivery vehicles with KFC creative, making them mobile billboards. A detailed article on this achievement is available here. A video that highlights […]
Company: Reagan Advertising Markets: Indiana, Iowa, Minnesota, Nevada, Tennessee, Texas, Utah Headquarters: 1775 North Warm Springs Road, Salt Lake City, UT 84116 Phone: 801-521-1775 Reagan Outdoor was started in 1965 and is privately held. Reagan is the 5th largest out of roadside billboard company in the US with 9,300 total faces including 300 digital […]
Here are excerpts from Clear Channel CEO Scott Wells comments that last week’s City 2024 Global TMT Conference, prepared and analyzed by SignValue What’s been done and what’s still to do to right-size Clear Channel Outdoor? At the beginning of 2022 we started the European part of it. Our goal […]
By Andy McDonald, SVP, Government Affairs, OAAA The Out of Home Advertising Association of America (OAAA) is hosting its much-anticipated 2024 Safety Seminar, an essential event for professionals in the Out of Home (OOH) industry focused on safety, operations, construction, and maintenance. This seminar, held once every two years, is […]
Here are some of OUTFRONT CEO Jeremy Male’s comments at last weeks Citi Global TMT Conference, excerpted and analyzed by SignValue. 2025 priorities: adding digitals, reducing leverage and improving efficiency A key area of focus we will continue to be…digital development…it’s probably the best deployment of capital in terms of […]
Daktronics had a loss in the first quarter of fiscal 2025 caused by a non-operating charge on a convertible note. Here are the results of Daktronics earnings release for the first quarter of final 2025 (3 months ended July 27, 2024) and conference call. Revenues declined to $226 million due […]
Los Angeles, CA – September 9, 2024 – ReachTV, the largest streaming television network for travelers with 50M+ monthly viewers, and streamr.ai today announced a strategic partnership to launch a self-serve, connected TV (CTV) advertising platform. This innovative platform, powered by streamr’s GenAI technology, enables small and medium-sized businesses (SMBs) […]
Company: Primary Outdoor Media Markets: Texas Address: 2511 Boll St, Dallas, TX 75204 Phone: 214-880-0440 Email: info@primarymedia.com Primary Outdoor Media operates a billboard plant with 400 total faces including 12 digital faces in Texas. The firm is an operator associate in the IBOUSA. In early 2018 Primary acquired 50 billboards around […]
New York & Los Angeles – September 5, 2024 – Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions, today announced that Prebid now supports DOOH and confirms the framework has been tested successfully. Hivestack by Perion and Intersection pioneered the first successful end to end test within […]
