Author: billboardinsider

Company of the Day: Roar Outdoor

Company: Roar Outdoor Markets:  Georgia, Alabama, Florida Address: 6 Concourse Pkwy, Suite 1900, Atlanta, GA Email: sales@roar-outdoor.com Phone: 678-684-7217 Roar Outdoor operates an out of home plant with 8 total faces including 4 digital faces in Georgia, Alabama and Florida.  The company was founded by Zach Hogue is in commercial […]

Two Minutes on Billboard Design

The folks at Coastal Outdoor have a delightful 2 minute youtube video highlighting the principles of billboard design.  One photo.  One message.  One brand.  Says it all.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is […]

Clear Channel Celebrates Hispanic Heritage Month

This September kicks off Hispanic Heritage Month, and to celebrate, Clear Channel Outdoor is turning the spotlight on the cultural, economic and socio-political contributions Hispanic Americans have made to advance our nation and the world. The National Archives selected “Pioneers of Change: Shaping the Future Together” as the 2024 theme […]

Company of the Day: Renaissance Outdoor

Company:  Renaissance Outdoor Advertising, Inc. Headquarters:  1121 W. Pointe Vista Path, Hernando FL 34442 Markets:  Florida Phone: 352.533.4330 Renaissance Outdoor Advertising, Inc. (ROA) is a locally owned and operated company that has been in business in Citrus County, Florida since 1988.  The company operates 11 billboard structures with 22 faces in the following markets: […]

Be Careful When You Make Collection Threats

Be careful when you make collection threats.  That’s the lesson of Lamar Advertising versus Modifications of America.  Here are the facts. In 2010, Modifications of America (“Modifications”) signed contracts to advertise on Lamar Advertising billboards.  The advertising ran from June 21, 2010 to September 30, 2010. On August 23, 2010, […]

Who’s Paying What Out of Home Dividends

Here’s a summary of who’s paying what out of home stock dividends,prepared and analyzed by SignValue Some observations. Lamar’s dividend yield of 4.28% is slightly above the 4.25% average dividend yield for Lamar over the past five years. OUTFRONT’s dividend yield of 6.73% is in line with the 6.77% average […]

Big Brother wants to know more about your private out of home company.

What’s a little known law which is about to impose more  reporting requirements on your private out of home company?  The answer is FINCEN’s Beneficial Ownership Information filing requirements.  FINCEN is a fancy acronym which stands for the US Tresury’s Financial Crimes Enforcement Network.  Effective December 31, 2024 most private […]

Captivate Partners with Adelaide

NEW YORK – September 17, 2024 – Captivate, North America’s leading digital video network that delivers 100% viewable, fraud-free, brand-safe media in top office towers and luxury residential properties, is thrilled to announce a strategic partnership with Adelaide, a pioneer in attention metrics for advertising. This collaboration will enable Captivate […]

VIOOH Releases Annual Programmatic Report

  NYC, US, 17 September 2024 – Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (prDOOH) market. The findings show the US has strong adoption of prDOOH, with programmatic accounting for almost one third (29%) of campaigns […]

Company of the Day: Riley Outdoor

Company:  Riley Outdoor Headquarters:  704C Plaza Blvd. #106, Kinston, NC 28501 Markets: North Carolina  Phone: 252-527-2223 Email: RobertMoore@RileyOutdoor.com Riley Outdoor was formed in August 2005 and owns a 254 face billboard plant including 9 digital faces in 11 counties in eastern North Carolina.  Robert Moore is President.  The company is named […]