Jimmy Tidwell died on July 9, 2024. Tidwell spent 30 years at Donrey Outdoor, through Donrey’s sale to Clear Channel subsidiary Eller Media in 2000. From there he became a consultant for Clear Channel Outdoor and eventually a partner at Oklahoma City Outdoor in 2003. He was inducted into […]
[Fire Island, NY] – July 10, 2024 – At the start of this summer, passengers aboard Fire Island Ferries and Fire Island Water Taxis saw vibrant new displays on their journey. As part of the Ferries’ and Water Taxi’s new advertising program, the campaigns are not just bringing PSAs up […]
Company: OK Outdoor Markets: Oklahoma, Arkansas Address: 22599 Blu Bird Lane, Poteau, OK 74953 Email: josh@okoutdoor.us Phone: 918-401-0631 OK Outdoor operates a billboard plant with 78 static faces in eastern Oklahoma and Western Missouri. It is owned and operated by Josh & Kristin Snyder who bought their original Leflore County […]
Earlier this week Billboard Insider announced that Tom Reilly joined Vector Media as the company’s new EVP of Local Sales. We asked Tom to talk about the traits of good sales reps. How did you get involved in the out of home industry? Many in the industry, particularly the […]
Eric Kubischta gives Billboard Insider his opinion on why dynamic billboard feeds are underused. I think the reasons can be grouped into the following: Capability Awareness & Education This – is probably our biggest weakness – Evangelizing the capabilities of our tools In general, I think on the sales / […]
Now is the time to prospect for Q4 2024 to pursue, sell, and post by 4Q. Fourth quarter total ad spend is 23% greater, on average, than the rest of the year. It’s a make-or-break time. Right now advertisers are tweaking their ad plans, evaluating if they’ll meet their 2024 […]
Departure Media’s David Menk gives this advice on how to run a dynamic content billboard campaign as feedback to our readers poll which showed that dynamic billboard campaigns are underused. I’ve been working with digital OOH since the initial inception in 2007. When it was first launched I was working […]
Company: Ohio Outdoor Markets: Ohio Email: Ben@ohio-outdoor.com Phone: 330-464-8539 Ohio Outdoor operates a plant of 113 total faces including 9 digital billboard faces in Ohio. In addition to operating an out of home plant the company assists others with constructing and managing static and digital billboards. Billboard Insider talked with Ben […]
Billboards are a great way to tweak the opposition. Billboard Insider reader Richard Kennedy of Kennedy Outdoor writes: I thought that this was a brilliant billboard campaign for Wendys. We just installed this artwork on a big 20×60 billboard that sits directly above McDonald’s that reads, “Don’t make a […]
Lamar Advertising VP of digital growth Ian Dallimore says the low number of brands using digital billboard weather feeds is due to the following: Lack of Connection Between Billboard Buyers and Creative Agencies: – Disconnect in Collaboration: Billboard buyers and creative agencies often operate in silos, leading to missed opportunities […]
