Author: billboardinsider

US Out of Home Revenues Up 3.4% in 2Q 2024

August 20, 2024 (Washington, DC) – Out of home (OOH) advertising revenue increased 3.4% in the second quarter of 2024 compared to the previous year, accounting for $2.78 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). This marks the highest quarterly volume ever […]

Company of the Day: Porlier Outdoor

Company: Porlier Outdoor Advertising Markets: Missouri, Kansas Headquarters: 127 Mulberry Street, Foristell, MO  63348 Phone: 636-463-2100 Porlier Outdoor operates a billboard plant in Missouri and Kansas.  The company operates a 329 face billboard plant including 6 digital faces clustered from St Louis west to Kansas City.  The firm was started in 1988 by Brent […]

Seen Media Adds Levine and Benedicto

New York, NY – August 19, 2024 – Seen Media Group, one of NYC’s fastest growing privately held media companies, specializing in premium billboards and street-level poster advertising, is excited to announce two strategic additions to its leadership team. Industry veteran Rob Levine joins the company as Chief Revenue Officer […]

Verde Outdoor Media Buys Great Outdoor Advertising

TEMPE, AZ (Aug. 19, 2024) Verde Outdoor Media (VOM), a leading outdoor and online advertising company, announced today the acquisition of Great Outdoor Advertising (GOA), an independent out-of-home operator in the Northeast. This strategic expansion increases VOM’s portfolio to over 1,600 billboard faces across 10 states, further strengthening its network […]

The Current M&A Market Presents Opportunities

A midwest out of home executive reminds Billboard Insider that there are opportunities in the current M&A market. I read your article about M&A and I think it has slowed down, but I have looked at a few deals this year and because the bigger guys aren’t as active, and […]

OUTFRONT’s Chicago Inventory 90% Sold Leading into Democratic Convention

OUTFRONT’s Chicago inventory is 90% sold out leading into the Democratic convention with campaigns by Fox News, J.B. Pritzker and Grubhub.  Here are some of the trends OUTFRONT is noticing Ahead of the most recent changes to the presidential race, OUTFRONT was already seeing significantly more action on OOH from […]

Company of the Day: Digipoint Media

Company: Digipoint Media Markets: Canada Address: 28 Export Boulevard, Mississauga, Ontario L5S OA7, Canada Email: info@digipoint.ca Phone: 289-223-1001 Digipoint operates an out of home plant with more than 120 digital billboard faces in Ontario and Quebec.  Billboard Insider talked with Ahmad Shafeeq, the company’s CEO. How did you get into […]

N Compass TV Makes Inc 5000

Anderson Pacific Capital has investments in a roadside billboard company Tier One Media as well as digital place based company N-Compass TV which was just named to the 2024 Inc 5000.  Anderson Pacific’s Ken Anderson writes: Dave, this is that “ indoor billboard” company we have.  Because we  thought what […]

Company of the Day: Pearl Media

Company:  Pearl Media Headquarters: 151 Forest St, Suite J, Montclair, NJ  07402 Phone:  973-492-2300 Email: info@pearlmedia.com Pearl Media is an award-winning Out-of-Home company headquartered in Northern New Jersey with offices in Miami, Los Angeles and San Francisco.  In April 2024 Pearl added digital media screens at Brickell City Centre in Miami.    Billboard Insider […]

The out of home M&A market is quiet.

Anybody else noticed how quiet the OOH M&A market is?  Billboard Insider has noticed a slowdown in new tombstones and purchase announcements.  The slowdown has two causes. High interest rates. The prime rate has almost tripled since 2020 from 3.25% in March 2020 to 8.5% today.   Look what the […]