Author: billboardinsider

Transit Ridership Up 7% in 1Q 24 but Still Below Pre-covid

US transit ridership was up 6.8% during the first quarter of 2024 according to the American Public Transportation Association First Quarter 2024 Ridership report.  This is the 12th straight quarter of ridership improvement after steep declines during covid.  The industry still has a ways to go to recover from covid. […]

Adams Provides Free Wifi in Exchange for Digital Permit

Adams Outdoor Wisconsin Real Estate Manager Devin Renner has a great story about how creative thinking removed a regulatory logjam and created a win-win situation for Adams Outdoor and Middleton, Wisconsin.   We’ll let Devin tell the story… The problem In 2021 Adams Outdoor went through the approval process for […]

Intersection Expands Bus Footprint in Chicago

Chicago, IL – July 16, 2024 – Intersection, an experience-driven out-of-home media and technology company, today announced it has been awarded an exclusive contract with Pace to sell bus and shelter advertising across suburban Chicagoland. Intersection previously served as Pace’s exclusive advertising contractor from 2008 to 2020. The new contract […]

Company of the Day: Omaha Bus Bench

Company: Omaha Bus Bench Market:  Nebraska Address: 17410 Storage Road Suite A, Omaha, NE. 68136 Email:  digital@bestbuysigns.net Phone: 402-861-0384 Omaha Bus Bench operates a bus bench advertising plant with 500 locations in Omaha, Nebraska.   The company is more than 30 years old.  Jim Paulison is the owner.  Paulison also owns […]

Gerry Tabio on How to Grow Your Out of Home Company – Part 1

Creative Resources Group helps media companies to create sustained revenue growth.  Sally Beamer is Managing Partner and Gerry Tabío is Founder and CEO.  This is the first in a three part series in which  Tabio shares some tips on sustainable sales growth. Gerry, tell us about your background and what […]

Elephant takes over Grand Central Station

Elephant, the IPG Creative Company has unveiled a new OOH campaign, “Grand Central Station Domination”, in the heart of New York City to draw the attention of commuters towards the new frontier of investing. Created in partnership with Grayscale Investments, the OOH campaign transforms a typically crowded and cramped commute […]

Fabricator Profile: Lindmark Steel

This is the third installment of our series on out of home fabricators.  We have previously featured Formetco and Productivity Fabricators.  Today we feature Lindmark Steel. Fabricator:  Lindmark Steel Address: 11124 S. Pipeline Rd.  Euless, TX. 76040 Email:jason@lindmarkcompanies.com Phone: 817-267-1081 We talked with General Manager Jason Mallory. How did Lindmark […]

Gene Hamm on Using Digital Billboard Live Feeds Effectively

Today Billboard Insider interviews Gene Hamm, co-founder of Digichief to learn why live feeds are unused by out of home companies. What does Digichief do and how can it help out of home companies? Digichief provides licensed content feeds for DOOH campaigns, such as weather forecasts and conditions, pollen Index, […]

Catalyst Sells Assets

Remember Catalyst Outdoor, the company headed by Thaddeus Bartkowski.  The company’s business model was to secure high profile locations for digital billboards by providing a dog park or a fountain or local park or city building to a municipality.  Things haven’t gone according to plan…  Here’s what Billboard Insider knows. […]

Company of the Day: Oldham Boy Outdoor

Company: Oldham Boy Outdoor Advertising Markets: Illinois Address: 2311 North Main St., Eldorado, IL. 62930 Email: oldhamboy@frontier.com Phone: 618–841-2228 Oldham Boy operates a 10′ by 20′ digital billboard on US Route 45 in South Eldorado, IL.  Pricing is $350-375/month.  Roy Oldham is the company’s owner.  The company was started in […]