Author: billboardinsider

Company of the Day: Seen Outdoor Media

Company:  Seen Media Markets: Nationwide Address: 42 West St, Brooklyn, NY. 11222 Email: sayhello@seenmedia.com Phone: 929-337-9057 Seen Outdoor operates a plant of wallscapes and hand painted billboards in New York, Chicago, Los Angeles and Boston.  Jay Heleva is CEO.  Robert Levine is Chief Revenue Officer.  Jennifer Kearney is Director of Production and Logistics.The company […]

Two OUTFRONT Chicago Digital Billboards Hacked

Two OUTFRONT Chicago digital billboards were hacked yesterday.  The hacker displayed anti-semitic messages on the boards.  One message said “F*** Isreal” and the other message said “Death To Israel.”  OUTFRONT took the digitals dark as soon as it was aware of the hack.  Here’s a copy of OUTFRONT’s social media […]

Company of the Day: SeaBoard Media

Company: SeaBoard Media, LLC. Markets: Maryland Address: Commercial Harbor, Ocean City Maryland 21842 Email: info@theseaboard.com Phone: 443-235-1309 Seaboard Media operates two 14′ by 47′ digital billboards on a 72′ catamaran board which is based at Ocean City, Maryland.  The board runs the length of the Ocean City beach from 10am […]

Transit Ridership Up 6% but Still Below Pre-covid

  Transit ridership is making a slow rebound after losing riders during covid.  Here are the results of the American Public Transit Association 2Q 2024 transit ridership report. Total transit ridership increased by 6.1% during the second quarter of 2024. Total transit ridership is up 6.4% for the first half […]

Screenverse Connects 65% of NYC Digital Taxi Tops

  New York, NY – October 15, 2024 – Screenverse, a leader in programmatic digital out-of-home (DOOH) , today announced a partnership with GPO Vallas to integrate SOMO, the largest digital taxi top network in New York City, into its growing portfolio of DOOH inventory. Through this partnership, Screenverse gains […]

Company of the Day: Scoop Outdoor

Company: Scoop Outdoor Markets:  New Jersey Address: P.O. Box 151 Lakewood, New Jersey, 08701 Email: info@scoopoutdoor.com Phone: 415-857-2667 Scoop Outdoor operates multiple digital billboards in Lakewood, New Jersey. How did Scoop enter the out of home business? We lobbied for many years to allow for new billboards to be built within the town. […]

Creative Execs on Hiring an OOH Art Liason Person

Yesterday we ran a post on Justin Powell’s decision to hire an art liason person to make his sales force more efficient.  We asked some out of home ad designers what they they thought and they said this: Out of Home Creative’s Founder Melody Roberts says the idea makes sense. […]

Using OOH to Advertise to Gen Z

By Sydney Deibert, Marketing, DOmedia Gen Z can be an incredibly daunting group of people to advertise to. They’ve got strong opinions, grew up with the internet, and aren’t afraid to drop a comment on your Instagram post or make a TikTok sharing their thoughts—positive or negative—regarding your brand or […]

Justin Powell’s 3 Tips for Selling Out of Home

Huntington Outdoor’s CEO Justin Powell gave a great talk at last week’s IBO show.   Here are his thoughts on selling out of home. Keep your sales force focused. Our company is working to kind of limit the number of things we’re asking our sales employees to do.  We are […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]