Good news and bad news in the 2Q 2024 US out of home revenue figures. The good news is that out of home growth of 3.4% exceeded inflation of 3.0% in the second quarter of 2024. The bad news is the US out of home industry failed to match the […]
Author: billboardinsider
Readers Comment on Radio vs OOH Recruiting Ads
Two reader comments on my column titled How Radio Tries to Take Down Billboard Recruitment Ads. A Billboard Insider reader says technology has hurt the radio industry. With services like Spotify and Xm satellite streaming services being available on many car stereos that are standard issue on new vehicles and […]
Company of the Day: Premiere/Art
Company: Premiere/Art Outdoor Advertising Markets: Montana Address: 623 Mountain View Drive, Bozeman, MT 59718 Email: mclyde21@gmail.com Phone: 406-599-5909 Premiere/Art Outdoor is a family owned firm which operates a 216 face out of home plant in the following markets: Missoula, Great Falls, Helena and Bozeman. The company was formed in 1990 by Bob Clyde. His son […]
How Radio Tries to Take Down Billboard Recruitment Ads
Radio industry publication, Radio Ink, on Aug 14, 2024, published this from Chris Stonick a 30-year Radio Recruiting Ad Consultant: Want to destroy the idea of billboard recruitment? Me too, so I do it all the time. According to billboard experts, you should have no more than seven words on […]
Reader Feedback on the Texas DOT vs Primary Media
An eastern out of home executive weighs in on the Richard Rothfelder”s article reviewing Texas DOT vs Primary Media. “Seems like the judge got it wrong. I haven’t reviewed the case and all the details, but it sounds like the billboard company got screwed. Government not following through on their […]
Ad Contracts Work Both Ways
An ad contract is binding on you as well as your out of home client. That’s the lesson of National Advertising vs Wilson Auto Parts. Here are the facts. In April 1985 Wilson Auto Parts (“Wilson”) signed a 3 year contract to advertise on a 12′ by 36′ billboard owned […]
Company of the Day: Premier Media
Company: Premier Media PA Markets: Pennsylvania, New York Address: 717 Market Street, Suite 426, Lemoyne, PA. 17043 Email: info@premiermediapa.com Phone: 717-737-7979 Premier Media operates an out of home plant with more than 130 faces in central Pennsylvania, western Pennsylvania and New York. The company’s affiliates also operated a mobile billboard […]
Debt costs stable and leverage declining for public OOH companies
Here are two tables, prepared by Moorgate Capital Partners, which calculate the weighted average cost of debt and leverage (net debt/adjusted cashflow) for the public out of home companies as of June 2024. Some observations: Debt costs were stable at the three public OOH companies during the second quarter of 2024. […]
Company of the Day: Porter Advertising
Company: Porter Outdoor Advertising, LLC Headquarters: Indiana Office – 12 N. 17th Street, Richmond IN 47374. Ohio Office – 1609 Edison Avenue, Hamilton OH 45011 Markets: Indiana & Ohio Phone: Indiana 765.962.3220 Ohio 513.284.4575 Email: rpeterson@porteradvertising.com Porter Advertising is a family owned business with over 600 faces serving Eastern Indiana and Western Ohio […]
Branded Cities Relaunches Bryant Park Spectacular
New York, NY– August 20, 2024 – Branded Cities, North America’s premier Out-of-Home and iconic media company, announced today that the upgrade of its iconic Bryant Park Digital spectacular is now complete and running brand copy on Manhattan’s highly trafficked 42nd Street corridor. Only steps from Manhattan’s popular destination, Bryant […]
