Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
New York, NY (May 18, 2016) — ADstruc, the leading technology services company for the outdoor advertising industry, recently announced a partnership with Haworth Marketing + Media to license ADstruc’s Out-of-Home (OOH) media planning and buying platform, Drive, to the Minneapolis-based agency. Haworth — whose clients include Ben & Jerry’s, […]
Digital Billboard Maker Daktronics had a dissappointing fourth quarter. Here are the highlights from the company’s earnings release and the Seeking Alpha earnings transcript. Revenues for the three months ended April 30, 2016 declined by 12% to $138 million and the company had a net loss of $2.9 million for […]
Columbus, OH headquartered DOmedia provides cloud-based technology to facilitate outdoor ad buying and selling. The firm’s platform powered approximately 5% of all US outdoor transactions during 2015. Insider asked DOmedia CEO Ken Sahlin for his thoughts on outdoor and automated buying. Ken, outdoor is one of the few forms of […]
Company: Tri Outdoor Market: Lehigh Valley, PA Headquarters: 1749 Red Hawk Way, Bethlehem, PA 18015 Phone: 610-838-8870 Tri Outdoor is a locally owned and operated outdoor advertising company in Lehigh Valley, PA. The firm operates an 18 face plant around Allentown. The company has been in business in excess of […]
Marketingcharts.com has done a nice graph of the quarterly change in US outdoor revenues since 2012. You can see that US outdoor revenues have rebounded nicely in 2015 after a dip in 2014. We’ve reproduced the chart below. Click on the chart to read the entire Marketing Charts article. Paid […]
Company: Southeastern Displays Market: South Central Kentucky Headquarters: PO Box 990, Bowling Green, Kentucky 42102-0990 Phone: 270-781-8720 Email: info@southeasterndisplays.com Southeastern Displays offers billboard coverage in 20 cities in South Central Kentucky. The company has 30 sheets and bulletins. The company has a 50 year history. Paid Ad
If you have a static billboard plant with old, inefficient lights you should consider upgrading to high efficiency LED lights. Insider achieved a 44% return on capital by replacing the old lights on a 14 by 48 static billboard with high efficiency Cree LED’s. Here’s the analysis. The 14 by […]
Company: Redfish Outdoor Advertising Market: Tulsa Oklahoma Headquarters: PO Box 52275, Tulsa, OK 74152 Phone: 918-260-4235 Redfish ads was started in 2003 by Daxton Neal after a career in network TV stations, out of home ad agencies and privately owned outdoor companies. Redfish owns 8 static faces and 2 digital […]
The Coast News reports that The Oceanside Planning Commission as approved some Coastal Zone Amendments which will ban billboards on city property. Oceanside adopted an ordinance to allow four digital billboards on city property in 2012. The city has changed its mind about going forward with the signs after complaints […]
