Lamar’s announced second quarter 2016 financials which slightly beat expectations. You can read the company’s press release here and the Seeking Alpha earnings call transcript here. Net revenue increased by 13% to $387 million in second quarter due to the Clear Channel Outdoor asset acquisitions. Acquisition-adjusted net revenue increased by […]
Author: billboardinsider
Park Outdoor Gets A Birds Eye View
Daktronics OOH Advertising has given Insider permission to reprint this Daktronics OOH Advertising post about a creative use of a drone to capture digital sign footage. Insider thinks more companies should consider using drones to capture sign footage. By Daktronics OOH Advertising Park Outdoor Advertising, headquartered in Ithaca, NY, owns […]
Company of the Day: Williams Outdoor
Company: Williams Outdoor Markets: Tennessee Headquarters: PO Box 8823, Chattanooga, TN Email: harley@chattanoogabillboard.com Williams Outdoor Advertising operates 6 digital billboards structures located in Chattanooga, Tennessee The company’s sales manager is Harley Williams. Paid Ad
Four reasons to avoid wood billboards
Insider owns some wood billboards but advises against wood billboards for four reasons. Wood won’t last as long. Paul Wright’s Billboard Appraisal estimates the life expectancy of wood billboards at 30-40 years and steel billboards at 70-80 years. This is extremely important in today’s regulatory world. Municipalities pass strict […]
Fairway Outdoor Stunting in Greenville, South Carolina
Fairway Outdoor is stunting in Greenville, South Carolina. Fox News outlets are reporting the appearance of mysterious billboards which consist of nothing but a smiley face. Fairway is mum so far. Insider’s take: Stunts can be a very effective way of getting attention. Remember Outfront’s Grand Rapids fruits and veggie stunt […]
Drachman says outdoor values 8-14 times cashflow
Max Drachman is an outdoor industry investment banker with Kalil and Co. Insider talked with Drachman about the M&A market last week. What transactions have you closed recently Max? So far this year we have closed seven Outdoor deals. Our most recent closing was the Lindmark/Newman deal in New Mexico. […]
You’ll do a double take.
David Ogilvey said a billboard should be a “visual scandal” . Insider is not sure that he agrees but he did a double take when he passed this billboard in Seattle. The billboard is for Dolly, Inc. a Seattle startup which connects people who have trucks with people who need to […]
CA Ninth Circuit Upholds mobile billboard regulations.
On July 7, 2016 the US District Court for Central California upheld the right of the cities of Los Angeles, Santa Clarita, Rancho Cucamonga and Loma Linda to regulate mobile billboards. Here are the details of the case. In 2012 the California Legislature enacted legislation permitting municipalities to regulate mobile […]
Company of the Day: WV Outdoor
Company: WV Outdoor aka Kanawha Valley Advertising Markets: West Virginia, Ohio, Maryland Headquarters: 1389 Charleston, Road, Poca, West Virginia 25159 Phone: 304-342-0932 WV outdoor is the largest independently owned outdoor billboard advertising company in the state of West Virginia. The company was formed in 1929 and has 1434 faces including 98 […]
Lyft spends big on outdoor
Outfront CEO Jeremy Male had this to say about Outfront’s relationship with the ride sharing service Lyft during Outfront’s 2016 second quarter earnings conference call: Lyft has been the strong partner of OUTFRONT Media and has run simultaneous campaigns across our top US markets, equalizing the breadth of our assets […]






















