Insider asked yesterday whether Driverless cars are a problem or an opportunity for the out of home advertising industry. Driverless cars will create marketing opportunities according to Yariella Coello’s op-ed in yesterday’s MediaPost. Coello states that drivers won’t have to concentrate on the road so they’ll be more receptive to […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
In his 2004 essay What Makes An Effective Executive Peter Drucker listed this as practice #6 for effective executives: They focused on opportunities not on problems. Effective managers do not view change as a threat. They ask “how can we exploit change to benefit our enterprise and then they put allocate […]
The digital billboard manufacturer Daktronics announced higher profits for the second quarter of fiscal 2017. You can listen to the earnings webcast here download the firm’s investor slides here. Net sales increased 8% to $170 million during the second quarter of fiscal 2017 (3 months ended October 29, 2016). Commercial unit sales, […]
To celebrate the release of Republic Records’ artist The Weeknd’s third studio album, STARBOY, the label collaborated with experiential agency OOHA Wilkins Media to launch a never-before-seen activation at the Hollywood & Highland Shopping Center, Los Angeles, in the wee hours of Black Friday. This unique, social media-ready stunt […]
Andrea Messimer Henley has worked for 20 years in out of home advertising sales including stints at Clear Channel Outdoor, Outfront and Adams. Earlier this week she talked about 7 tips for selling out of home and memorable out of home sales campaigns. Today she dishes on Clear Channel, Outfront […]
Company: Marquee Media Markets: California Headquarters: 1013 Galleria Blvd, Suite 280, Roseville, CA 95678 Phone: 916-297-7882 Email: info@marqueemediaus.com Marquee Media operates high profile digital billboards in California. The company is co-owned by Jeff Joaquin and Michael Wagener. This month the Sacramento Kings awarded Marquee the right to build 6 digital […]
Revere Journal reports that the MBTA has received approval from the Massachusetts DOT to install a new billboard on the side of the MBTA garage in Revere, Massachusetts, despite a billboard moratorium in the city. In 2015 Cove Outdoor applied to put two 60 by 20 digital billboards on the […]
Insider read Peter F Drucker’s essay What Makes An Effective Executive on the flight home from a recent trip. Drucker says there are 8 practices of effective executives. Practice #2 is: They asked “What is right for the enterprise?” Not what’s right for the owners. Not what’s right for the […]
Today at Billboard Insider we wish to thank: Shelli Bergren of Outfront Media for being our very first email blast subscriber. Our display advertisers: Kalil and Co, Formetco, Blue Sky Digital Printing, Smartlink, Daktronics, Signspring, Selective Structures, Reliable Electric Products and Watchfire. Without you we couldn’t produce the site. Nancy […]
