This week’s design tips from from a Billboard Connection article called Billboard Design Tips You Really Need to Know. Simplicity rules. Photo, benefit-laden-emotionally-charged headline, logo and contact info Use high contrast colors. Forget fancy fonts and AVOID ALL CAPS BECAUSE THEY ARE HARD TO READ. Use big fonts. Minimum type […]
Author: billboardinsider
The Hunt For Distractions Leads To Inside The Vehicle
By Ken Klein, EVP-Government Affairs, OAAA. I ran into a policy analyst (April 27) for the huge AAA auto club based in southern California. She said two things of note: A California lawmaker had invited AAA to join his effort to restrict digital billboards based on safety, but AAA declined […]
Company of the Day: CRG Advertising
Company: CRG Advertising Market: Connecticut Phone: 860-961-4818 CRG Advertising operates 2 digital faces and 9 static faces in Connecticut. The signs range in size from 10.5 by 22 to 14 by 60. The firm was founded in 2009 by Charlie Ghione after stints as an outdoor exec with NextMedia […]
So You Want To Enter The Outdoor Business…
Insider receives a steady stream of emails from people who want to enter the outdoor business. Often they seek 100% financing for their first billboard purchase from Billboard Loans, our lending company. Most of them are in the real estate business and think there’s easier money to be made in […]
Marci Werlinich on Why You Should Join OAAA
Marci Werlinich is VP of Membership and Administration at the Outdoor Advertising Association of America (OAAA). She’s spent her entire 30 year professional career serving the OAAA and its members. Marci focuses on membership recruitment, event planning, human resources and information technology. Marci was elected to the OAAA Hall of […]
Clear Channel Outdoor Not Done Selling.
Insider expects to see more Clear Channel Outdoor asset sales. Here’s what we’ve heard: Clear Channel Outdoor is trying to keep assets in the top 10 DMA’s: New York, Los Angeles, Chicago, Philly, Dallas, San Francisco, Boston, Wash DC, Atlanta, Houston. Everything else is for sale for a price. Whether […]
Rate This Board By Out of Home Creative
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. Melody Roberts of […]
Company of the Day: Cooper Outdoor
Company: Cooper Outdoor Markets: Texas Headquarters: 115 Waco, Corpus Christi, Texas, 78401 Phone: 361-882-3088 Cooper Outdoor is a locally owned and operated family business which was founded in 1981. The company has 500 billboard locations with concentrations in Corpus Christi, Rockport and Port Aransas. The company also has a bus […]
Brent Baer on Better Billboard Photos
Brent Baer, OOH General Manager and National Sales Signal Outdoor Advertising, ran this post on how to take great billboard pics on his linkedin page. Insider thinks the advice is timeless and has reprinted the article with Baer’s consent here. Ever receive a #billboard photo which made evaluation more difficult? […]
Company Of The Day: Connell Outdoor
Company: Connell Outdoor Market: Las Vegas Headquarters: 5242 Swenson Street, Las Vegas, NV 89119 Phone: 792-795-0555 Connell Outdoor has billboard locations in tourist and local corridors in Las Vegas.In addition to its billboard operation in Las Vegas, Connell Outdoor has a sister company, Shore Sign Service located in Atlantic […]
