Insider will release the 2017 out of home website rankings next month. Here are three out of home website design flaws Insider has noticed while compiling the rankings. No staff pictures or names. Only 19% of the out of home websites in Insider’s database contain staff names and pictures. Why […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Canyon Outdoor’s website uses real life billboards to illustrate effective outdoor design. Paid Ad
“I don’t think there’s one respectable argument besides a little bit of snobbery.” Property owner Russ Holiday, quoted in the Post and Courier on arguments against his request to permit a digital billboard on his property. The Post and Courier reports that residents are opposing Adams Outdoor’s request for a […]
By Andrea Messimer Henley What’s Wrong About Cold Calling: 30 cold calls in a day is unrealistic. No one wants to do that and it’s unproductive. Let’s be honest. You might get lucky, but it’s not fun. There is no plan most of the time It’s a check in the […]
The Federal Highway Administration (FHWA) conducted research on digital billboards; it was released in late 2013. Recently a sister agency within US-DOT – the National Highway Traffic Safety Administration (NHTSA) – explained this important research in clear terms. In this article, Ken Klein, Executive Vice President of OAAA provides background […]
Is your out of home advertising website mobile-optimized? The answer is no for half of the out of home websites Insider analyzes. This a major problem because 58% of web searches are done on mobile devices. Many of you are reading this post on your smartphone. A website which […]
Company: Parker Outdoor Markets: Washington, Idaho Arizona Headquarters: PO Box 22, Orondo, WA 98843 Phone: 888-800-2001 Email: contactus@parkeroutdoorinc.com Parker Outdoor operates a billboard plant with 117 faces in Washington, Idaho and Arizona. The the company has two digital signs, two trivisions and the rest of the plant is mostly 10 by […]
There are five conventions for naming out of home advertising companies. Founder names: This is the most common strategy: Anderson Outdoor, Arnold Outdoor, Reagan Outdoor, Lang Media, Jones Media, Barnes Advertising, Barrett Outdoor, Becker Boards, Buckland Media Group, Connell Outdoor, Divine Outdoor, Driggers Outdoor, Durden Outdoor Displays, Faris Outdoor Displays, […]
Company: 718 Outdoor Market: New York Headquarters: New York Phone: 718-664-4315 Email: info@718outdoor.com 718 Outdoor operates a plant or elevator ads, walls, murals and advertising panels in New York City. The staff and company are born and raised in Brooklyn. Paid Ad
