Guest Post by Kevin Foreman, general manager of Geoanalytics at Inrix. For more posts like this visit the Inrix Blog. Today marks an important milestone in the digital Out-of-Home Advertising (aka billboard) industry. For the first time, Danone Yogurt is optimizing its drinkable yogurt, DanActive, ad campaign based on four […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Insider has been financing outdoor companies for 20 years. Here’s the information you should put together before you approach a lender. By having the information already assembled you will look professional and competent. The most important items are listed first. Income Statement and Balance Sheet for your outdoor company […]
Insider thought you might want to see what the stock market thinks of the Big 4 Outdoor companies: Lamar, Outfront, Clear Channel and JCDecaux. The chart below comes from investment banker Mark Boidman’s presentation titled OOH and M&A. The Chart demonstrates that the stock market values Lamar at 13.1 times […]
Company: Bulletin Displays Markets: California Headquarters: 3127 E South Street Suite B, Long Beach CA 90805. Phone: 562-470-6680 Bulletin Displays is one of the largest outdoor companies in Los Angeles. The firm has static and digital billboards. 90% of the plant is along freeways. Mark Kudler is the firm’s president. […]
PR Newswire reports that Rouge Media has sold a majority stake to Fairfax Financial Holdings, a publicly Toronto holding company. Most of Fairfax’s investments are in insurance companies. Insider wrote on June 10 about Rouge Media’s acquisiton of On-Campus Media. Here’s the press release announcing Fairfax Financials Holdings […]
Illuminated Outdoor is a Chicago digital out-of-home company which operates mobile trucks outfitted with digital signs. The company put a digital sign on a barge and had it operating on the Chicago waterfront during the Americas Cup race last week. Insider talked with Illuminated Mobile’s John Gibbs about the project. […]
The Indianapolis Business Journal reports that Speedway, Indianapolis has shelved plans to put five 1,000 square foot billboards on the Speedway water tower. The picture on the right shows what the tower would have looked like with advertising. The seasonal panels would have been used from April to October. The […]
The Indianapolis Business Journal says that GEFT outdoor will ask for millions in damages from Indianapolis after a federal judge ruled that the city’s former signs ordinance was unconstitutional. GEFT is entitled to monetary damages resulting from the city’s denial of two digital sign permits under an unconstitutional sign code. […]
A study by PwC projects US outdoor growth at 4.3%/year for 2016-2020. Digital will become a larger percentage of the total US outdoor spend but static boards will remain stable as you can see from the following chart. Insider’s take: Static outdoor isn’t going away for three reasons. Many communities […]
