Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
WASHINGTON, DC – (August 1, 2016)— The Outdoor Advertising Association of America (OAAA), trade association for the out of home (OOH) advertising industry, today announced it has joined the broader industry in addressing new, emerging ad technologies and practices through the Digital Advertising Alliance (DAA), a self-regulatory organization that implements […]
Insider wrote last week about David Ogilvy’s maxims for advertising. Buy a used copy of Ogilvy on Advertising, tuck it in your briefcase and read it on your next plane flight. You’ll be entertained and enlightened. Ogilvy wasn’t a fan of billboards and predicted they would be abolished for two reasons. […]
What might have been is not what is. Developers have dropped plans for a three story electronic billboard as part of a $50 million development project in downtown Indianapolis according to the Indianapolis Business Journal. The developer dropped their plans after the Indianapolis Historic Preservation Commission made clear that it […]
Company: Triad Outdoor Markets: North Carolina. Headquarters: 141 Industrial Avenue, Greensboro, NC 27406 Phone: 336-379-8420 Email: dhill@triadinvestmentco.com Triad Investment Company is a family owned North Carolina Corporation located in Greensboro, North Carolina. Triad has been in a commercial real estate brokerage and development firm in the Piedmont-Triad area of North […]
You need to be vigilant about safety procedures in a world where your workers can be electrocuted by power lines and hurt by falling off billboard structures. Three months ago a safety harness saved the life of a Southeastern Displays employee who fell off a sign. OAAA is hosting a safety […]
Wingate Media Group decided to run this advertisement for the film God’s Not Dead 2 after the billboard ad was rejected by Orange Barrel Media, a Cleveland Outdoor advertising company. The billboard promotes a pending movie release about a school teacher who gets in trouble with the school district for mentioning […]
We’ve written before that Texas and California are considering whether to have their state transportation agencies to sell advertising on their own traffic safety signs. A career Federal Highway Administration (FHWA) employee speaks against the proposals in “Highway traffic signs are for public purposes, not for commercial advertising.” Any proposal to […]
Daily News reported in April 2016 a safety harness saved a Southeastern Displays employee’s life when he fell from a billboard. Worker Dwayne Butts fell 8 feet while attempting to attach vinyl to a billboard. His safety harness caught him and prevented him from falling to the ground. Insider’s Take: […]
If you read one book on advertising it should be Ogilvy on Advertising by David Ogilvy. My edition dates to 1985 but the advice is timeless. Ogilvy was a college dropout/kitchen cook/door-to-door salesman who founded the Ogilvy and Mather ad agency. He was a gifted writer. In case you […]
