Two events in recent months have driven home the importance of training your employees in safety procedures when they climb billboards. In May 2016 an Outfront employee was injured falling from a billboard in St Lucie County, Florida. In April 2016 a safety harness saved a Southeastern Displays employee when […]
Google’s got a driverless car running around Insider’s hometown of Kirkland, WA. Here’s a Google video about the driverless car. Will driverless cars hurt the outdoor advertising business? Insider doesn’t think so. There are plenty of non-driving people in vehicles right now. They’re called passengers. Many of them still […]
Company: Victor Sign Corporation Markets: Illinois Headquarters: 2734 W. Superior St, Chicago, IL 60612 Phone: 773-661-0056 Email: info@victorsignchicago.com Victor Sign Corporation has operated a billboard plant of wallscapes, bulletins and digital signs in Chicago for over 85 years. Victor Sign Corporation should not be confused with Victor Outdoor Advertising, LLC […]
Outdoor companies talk about generating revenue from placing wireless and data antennas on billboards but so far it’s been lots of talk and little revenues. An analyst asked Outfront about cellular and data revenues earlier this week and here’s what CFO/EVP Donald Shassian said: I think it is like 0.0%, […]
US digital out-of-home (DOOH) media revenues grew 11% to $2.71 billion in 2015, the fastest growth rate in five years, while consumer exposure to DOOH increased 4% to 54 minutes per week, according to new research from PQ Media. Based on first-half pacing this year, US DOOH advertising revenues are […]
Company: Beacon Billboards Markets: Michigan Headquarters: Caro, Michigan Phone: 734-421-7512 Email: beaconbillboards@gmail.com Beacon Billboards operates two structures with 4 faces in Caro Michigan. Paid Ad
Stephen Freitas is Chief Marketing Officer of the OAAA. He is the leading industry marketing spokesman and thought leader, helping to advance and unite the out of home advertising industry through education and marketing. Before joining OAAA, Freitas spent a decade developing high profile marketing programs for Clear Channel Communications […]
DANVILLE, Ill. – (August 10, 2016) – Owners of Watchfire digital billboards and on premise LED signs can download free widgets that allow marketers to integrate up-to-the-minute medal counts for the top five countries on their digital displays. Click to Tweet. “The summer games are a period of great national […]
Insider interviewed Tom Giesken of Giesken Outdoor Advertising about the pros and cons of using the Lind Outdoor’s SignSprings system to hang billboard vinyl. Giesken outdoor operates billboard plant in Southeast Michigan. Tom, tell us about how you’ve used the SignSprings system in your billboard plant. I got their emails for […]
Lamar’s announced second quarter 2016 financials which slightly beat expectations. You can read the company’s press release here and the Seeking Alpha earnings call transcript here. Net revenue increased by 13% to $387 million in second quarter due to the Clear Channel Outdoor asset acquisitions. Acquisition-adjusted net revenue increased by […]
