Your state regulators may be changing the software they use to track your billboards. Equipment World reports that The American Association of Highway Transportation Officials (AASHTO) is adopting the Mississippi Department of Transportation’s control system for outdoor advertising on billboards which will allow the software to become the national standard […]
Author: billboardinsider
Mt Airy Schedules billboard rules hearing
The Mount Airy News reports that Mt Airy has scheduled a hearing June 16 to solicit input on proposed billboard restrictions. The city has proposed a new sign code which will include: A 1,000 foot distance between billboards. A 500 foot setback from residences. A maximum billboard height of 30 […]
Company of the Day: Ad-Trend Advertising
Company: Ad-Trend, Inc. Markets: Kansas City Headquarters: 14450 S US 71 Hwy, Kansas City, MO 64147 Phone: 816-283-0600 Ad-Trends owns a static billboard plant with 100 faces in Kansas City. David English is the company’s Sales and Operations manager. It is also a vinyl printer and provides giant inflatables, searchlights […]
Billboard Insider Interviews OAAA’s Ken Klein
Ken Klein is EVP, Government Affairs for OAAA, leading the US out of home industry’s outreach to government with a personal focus on Congress. A regular contributor to Billboard Insider, Ken was trained as a journalist; he worked for The Associated Press and a Gannett paper in Florida. Ken joined […]
Reliable Launches New Lighting Website
Insider wrote last week about the savings which you can achieve by installing energy efficient LED lights. Reliable Electric has launched a new website which contains everything you need to know about light design, coverage patterns and installation. A good resource if you are researching energy efficient lights along with the Irvin […]
Lamar decides not to move board in Tupelo
WTVA reports that Lamar has decided to withdraw a plan to move a billboard in Tupelo, MISS from a rooftop on North Gloster Street to a location adjacent to the same building. The company had planned to convert one of the sign faces to digital in connection with the relocation. […]
ANA Report Criticizes Ad Buying Practices
The Association of National Advertisers has issued a sobering report on the lack of transparency in media buying. The 58 page report is titled An Independent Study of Media Transparency in the US Advertising Industry. The report is based on 142 interviews with outdoor, digital, TV and print media buyers […]
Rate This Board by Out of Home Creative
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
US Outdoor Revenues growing faster than US Economy
US Outdoor revenues grew 3.3% during the first quarter of 2016 according to the the May 19, 2016 OAAA press release. Outdoor revenues have outpaced the US economy for the last four quarters as you can see in the chart below. US Outdoor Revenue Growth Versus US Quarterly Seasonally Adjusted […]
Brogan Outdoor
Company: Brogan Outdoor Markets: Northern Indiana Headquarters: 106 Depot St, Lawwill, IN 46764 Phone: 260-327-3257 Brogan outdoor was formed in 1984 by Don Brogan after 20 years in the outdoor business, primarily with 3M. In 1988 Dan Brogan joined his father and today Dan runs the company. The company has […]
