Ian Dallimore interviewed Vistar Media CEO Michael Provenzano on Lamar’s Podcast. In January T-Mobile announced that it had signed an agreement to purchase Vistar Media for $600 million. Some highlights of the podcast. Vistar Media Culture We have this very basic phrase internally people-product-revenue in that order and people […]
Author: billboardinsider
What’s Happened to the Independent Out of Home Agencies?
Billboard Insider received this comment from an independent out of home company owner: “What happened to all the agencies? In the past there were 8-10 big agencies and 10 more small agencies that used billboards in my state. Me and my sales guy went to see all the agencies listed, […]
The Four Ways to Make Money in Out of Home
On page 24 of the River Oaks Capital H2 2024 report, portfolio manager Whit Huguley says there are four ways to make money in the out of home business. Acquire a poorly managed billboard company and come in and cut costs & properly manage the company. Easement purchases – pay […]
Company of the Day: West Coast Billboards
Note: We are re-featuring West Coast Billboards as our company of the day after a fascinating discussion with Jeremy Jones, the company’s CEO Company: West Coast Billboards Market: California Email: westcoastbillboards@gmail.com Phone: 559-736-1569 West Coast Billboards is a small family owned company which operates on out of home plant with […]
A Reader Wishes Sales Comp was Based on Revenues and Collections
A former out of home sales executive had this comment on Kevin Gephart’s How Out of Home Companies Pay Sales Employees. As a former Account Executive and Manager billing collections is the “be all” best way to pay commissions. The down side was that of recent reward. An account executive […]
Out of Home banker Ken Altena says know what you’ve pledged
At Billboard Loans, we get a lot of inquiries for secured loans. Most out of home companies understand the general concepts of security and collateral but very few understand the details. Here’s a short lending quiz. Your lender has a security interest in all your assets.True or false. Your lender […]
Sam Stokely on protecting your rights during a condemnation
Stokely Outdoor’s Sam Stokely is a busy man. He and two other employees run a billboard plant with 808 faces in Oklahoma. He’s also been involved in several billboard condemnations due to the widening of an interstate between Tulsa and Oklahoma City. Stokely gives the following tips on protecting your […]
Broadsign Introduces AI Assistant
MONTREAL, Feb 5, 2025 – Live from its annual customer summit, Broadsign Connect, in Barcelona, Spain, Broadsign today unveiled a preview of an artificial intelligence (AI) powered creative categorization and approval feature coming to its out-of-home (OOH) advertising platform this spring. A first-of-its-kind development for the OOH industry, the Broadsign […]
Company of the Day: West Coast Billboards
Company: West Coast Billboards Market: California Email: westcoastbillboards@gmail.com Phone: 559-736-1569 West Coast Billboards is a small family owned company which operates on out of home plant in the following California counties: Madera County Tulare County Kern County Kings County To receive a free morning newsletter with each day’s Billboard […]
How Out of Home Companies Pay Sales Employees
Thank you to all OOH owners/managers who contributed their collective wisdom to our compensation survey. It was one of the biggest response rates Billboard Insider received from any survey. Feedback I received is that the survey is far too short and doesn’t dive deep enough into compensation challenges. That is […]