Author: billboardinsider

Company of the Day: Street Smart Outdoor

Company: Street Smart Outdoor Markets: New Jersey Address: 345 Highway 9 South, Suite 388, Manalapan, NJ. 07726 Email: info@streetsmartoutdoor.com Phone: 888-468-1414 Street Smart Outdoor recently exited the business of operating out of home advertising signs on bus shelters, bus benches and place based solar trash bins.  The company is a […]

Spotlight Partners with MGM Resorts for 17 Vegas Spectaculars

LAS VEGAS (Nov. 12, 2024) – Building upon years of success in partnering together on groundbreaking outdoor advertisements, Las Vegas-based Spotlight Outdoor, an enterprising leader in the digital out-of-home (DOOH) advertising industry, and MGM Resorts International announced today they successfully entered into a multi-year arrangement establishing Spotlight Outdoor as an outdoor […]

Company of the Day: Stokely Outdoor

Company of the Day: Stokely Outdoor Markets: Oklahoma Address: PO Box 141277, Broken Arrow, OK. 74014-1277 Phone: 918-402-9016 Stokely Outdoor operates a plant of over 806 billboard faces including 8 digital faces in Oklahoma.  The company was started by Bill and Sarah Stokely in 1978.  Bill’s son Sam and his […]

Link Media Revenues Up 5.6% in 3Q 2024

Boston Omaha released third quarter 2024 financials yesterday.  Here are the financials for Boston Omaha’s Link Media Outdoor subsidiary, sponsored and analyzed by SignValue. Revenues 2024 increased 5.6% to $11.5 million for 3Q 2024  due to improved rates and occupancy.  The company has 7,600 billboard faces which works out to […]

OUTFRONT’s CEO on Losing the MTA Billboard Contract to Clear Channel

Here’s what OUTFRONT CEO Jeremy Male said on this week’s earnings call about the MTA billboard contract which Clear Channel is taking over from OUTFRONT, sponsored and analyzed by SignValue. I wanted to speak a little bit more about the Billboard contract in New York that we exited as it’s […]

Outdoorlink End of Year Promotion

Wrap Up The Year With Outdoorlink and Get a Free SignBird Package! When you fully outfit your inventory with the Outdoorlink Smart Controller, you’ll receive a free SignBird Approach Photo Package—crafted by SignBird’s nationwide creative network. These high-quality, professionally edited photos showcase your assets from every angle, including: Long Approach […]

Company of the Day: Steel City Outdoor

Company:  Steel City Billboards Markets: Pennsylvania Headquarters: 715 Riverview Rd, Verona, PA  15147 Phone: 888-288-7441 Email: mdfowkes@steelcitybillboards.com Steel City Billboards is a family-owned firm which operates a billboard plant with 68 faces, including 50 digital faces in communities in and around Pittsburgh, Pennsylvania.  The company was started in 2011 and is a member of OAAA, […]

OUTFRONT Revenue Up 5% in 3Q 2024

“Our U.S. business grew revenues over 5% driven by an acceleration in our billboard growth and high single digit growth in transit”, was how OUTFRONT CEO Jeremy Male described the company’s third quarter 2024 performance.  Here are the results of the OUTFRONT 3Q 2024 earnings release, 3Q 2024 earnings presentation […]

Sean Reilly Talks Digital Billboard Economics

On last Friday’s earnings call Lamar Advertising CEO Sean Reilly broke out the economics of a digital billboard conversion.  Here’s a review of Reilly’s comments, sponsored and analyzed by SignValue. When we take down a static unit on average it’s doing about $3000 a month…replace that with digital unit that… […]

Borzykowski to Executive Chair, Silver to CEO at Vector Media

New York, NY – Vector Media, a leader in the out-of-home (OOH) media space, is pleased to announce a strategic shift in leadership. After nearly eight years as CEO—and two decades of dedicated service to the company—Marc Borzykowski will now step into the role of Executive Chairman. He will continue […]