Author: billboardinsider

Easements provide more protection than leases against tax foreclosure

A judicial tax foreclosure may extinguish an out of home lease but can’t extinguish an out of home easement.  That’s the lesson of OUTFRONT Media vs CHHC, Inc. and Five Star Outdoor, LLC.  Here are the facts. Eastside Outdoor, LLC. (“Eastside”) entered into a lease agreement with CBS Outdoor to […]

How infrastructure intelligence is redefining Out of Home strategy

Out-of-home advertising has long been defined by reach, real estate, and the creative power of its displays. But as digital transformation matures across the industry and smaller screens become ubiquitous, a new layer of competitive advantage is emerging, not on the surface of displays, but within the infrastructure that powers […]

Company of the Day: Bella Outdoor

Company: Bella Outdoor Markets:  Montana Headquarters: PO Box 50119, Billings, MT Phone: 406-671-6155 Email: Bellaoutdoor@bresnan.net   Bella Outdoor was started in 2007 by Joe and Jenifer Mancuso.  The company operates a billboard plant with 50 faces in Montana stretching from Livingston to the South Dakota border.    The company was the subject of a 2009 […]

Jeff Seddon on Private Equity and Out of Home

Moorgate Partners recently advised Premier Outdoor Media on the sale of 200 billboard faces, including nearly 50 digital, to Lamar Advertising.  Premier had been backed by private equity investor Caruth Capital Partners.   Billboard Insider talked with Moorgate Partners’ Director Jeff Seddon to learn more about the private equity market. […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

How are you using AI in your Out of Home company?

How will AI impact out of home?  Here’s what people said about AI at the OOHMediaCon25 a couple weeks ago. Ian Brecher, Vistar Media Can we employ AI to create designs? Screenverse Co-Founder Adam Malone AI can package inventory….Ask AI how to price your inventory. OAAA CEO Anna Bager To […]

DJ Jennings on the Benefits of the Vantage Controller

Here’s a video which caught Billboard Insider’s eye. It illustrates the benefits of using Outdoorlink’s Vantage controller to manage digital signs. Much to like about this video. It tells the story in only 43 seconds. It features Outdoorlink’s President DJ Jennings, which humanizes the product.  And DJ uses simple direct […]

Plainview Outdoor Honors 98 Fallen Heroes

Chattanooga, Tenn. — Over Memorial Day weekend, Plainview Outdoor will use their digital billboards to display the names of 98 Chattanooga service members who made the ultimate sacrifice in service to the United States. The Chattanooga-based company is using the campaign to remember the true reason behind Memorial Day—honoring those […]

Company of the Day: Bedsole Outdoor

Company:  Bedsole Outdoor Advertising Headquarters:   576 Devon Brooke Drive Woodstock GA 30188 Markets:   Georgia and Alabama Phone: 404.317.4799 Email:   BedsoleOutdoor@comcast.net Bedsole Outdoor, LLC is a billboard/outdoor advertising company established in 2002. Owner and operator is Angi Bedsole. Current inventory is located in Dawsonville and Marrietta GA and Birmingham, AL.  In 2017 founder Ben Bedsole died […]