West Coast Billboards CEO Jeremy Jones tells Billboard Insider about an event which makes him proud… After 20 years in the business, I had a call from my old boss at Clear Channel. I worked under him and he was a mentor to me. He was a superstar in the […]
Author: billboardinsider
Company of the Day: Your Big Sign
Company: YourBigSign.com Markets: Michigan Headquarters: 3440 Fenton Rd, Hartland, MI 48353 Phone: 2498-881-9505 Email: alan@yourbigsign.com Your Big Sign operates a billboard plant in Michigan. Alan Pittel is the founder. Last year Pittel was interviewed by the Glove First, a Michigan business podcast. He says he started Your Big Signs when he was helping a friend […]
Creating Value with Digital Billboard Conversions
One in five Billboard Insider readers converted a static billboard to digital during the past year and one in four Billboard Insider readers expect to convert a static billboard to digital in the next year. Here are some tips on how to create value by converting a static billboard to […]
The Two Things Which Make Lamar the Best Public Out of Home Company
Lamar EVP Buster Kantrow was interviewed on Lamar’s podcast this week. Kantrow said two things which Billboard Insider thinks explain why Lamar is the best performing public out of home company. Lamar stays in its lane. Lamar had gone public in 1996 and had done a lot of acquisitions, but […]
Company of the Day: Wicks Outdoor
Company: Wicks Outdoor Advertising, Inc. Markets: Pennsylvania Headquarters: 769 Bloody Spring Rd, Bethel, PA 19507 Phone: 610-488-7588 Lucas Wicks started out by building two wooden billboards on his father’s dairy farm. At the request and encouragement of the first few clients, more locations were added and eventually, Wicks Outdoor Advertising Inc. was founded. Wicks […]
Creating Value with Billboard Easements
One in four Billboard Insider readers bought a billboard easement in the past year and one in four Billboard Insider readers intend to buy an easement during the next year. Here’s a short course in creating value with billboard easements. What’s an easement? Billboard attorney Marnie Christine Cody Ware […]
Creating Value When Buying Billboards
One in four Billboard Insider readers have acquired billboards in the past year year and one in four Billboard Insider readers plan to make an acquisition in the next year. How do you make money when you buy a billboard? There are three ways. None of them are easy. Increase […]
OOH and Tariffs: What’s Next
By Mike Hershey, EVP – Government Affairs, OAAA National news last week sent a ripple of uncertainty across various segments of our economy – the Trump Administration’s announcement of a 25% tariff on all goods from Canada and Mexico. This week, another trade news drop – a 25% tariff on […]
Company of the Day: Wingate Outdoor
Company: Wingate Outdoor Advertising, Inc. Markets: Arkansas and Missouri Address: 112 East Church St, Berryville, AR 72616 Phone: 870-423-4707 Email: info@wingateoutdoor.com Wingate Outdoor Advertising operates a billboard plant in Northwest Arkansas and Southwest Missouri. The company was started by Gene Wingate and his son Ken in 1986 to provide a cost effective way for […]
Billboard Insider Readers Love to Build Signs
Yesterday Billboard Insider suggested four ways to create value in the out of home industry. Buy a billboard company. Buy a billboard easement. Convert a static billboard to digital Construct a new billboard. Billboard Insider readers love to construct new billboards to create value. Here are the resuts of our […]