Author: billboardinsider

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Target Outdoor

Company: Target Outdoor Markets: Ontario, Canada Address: Ontario Email: targetoutdoor2019@gmail.com Target Outdoor operates a billboard plant with 19 digital faces in Southern Ontario.  The company’s digital billboards are in the following communities: Belleville Brantford London Vaughan Roy Dzeko is the company’sPresident and CEO     To receive a free morning […]

US Out of Home Revenues Grow in Line with Economy in 3Q 2024

The US out of home industry grew in excess of inflation and about as fast as the US economy during the third quarter of 2024.  Take a look at this table in which we compare US out of home revenue growth for the past 8 financial quarters against the change […]

Company of the Day: Sunrise Outdoor

Company: Sunrise Outdoor Advertising Markets: New York Headquarters: 251 Main Street, Huntington, NY  11743 Phone: 631-427-7100 Email: sales@sunriseoutdoor.com Sunrise Outdoor is the largest outdoor advertising company on Long Island, New York.  The company was established in 1975 with the acquisition of 68 billboards in Nassau County.   Over the years Sunrise has grown to nearly […]

Legacy Buys Witchita Assets From ICT Media Group

On November 21, 2024 ICT Media Group, LLC. divested its Wichita, Kansas assets to Legacy Outdoor Advertising.  The Seller, ICT Media Group, is a Kansas-based company headed by Matt Vos.  The Buyer, Legacy Outdoor Advertising, is a Wyoming-based company headed by Chris Hilliard. Legacy also owns and manages assets in […]

Sriubas to Leave OUTFRONT Effective December 31

Andy Sriubas is leaving OUTFRONT on December 31.  Here’s a review of the announcement, sponsored and analyzed by SignValue.  OUTFRONT’s 8k announcement is brief. Item 5.02 Departure of Directors or Principal Officers; Election of Directors; Appointment of Principal Officers. Effective December 31, 2024, Andrew R. Sriubas, Chief Commercial Officer of […]

StreetMetrics and Lumix Partner to Measure Scooter Campaigns

BIRMINGHAM, AL – NOV. 26, 2024 – – Today, StreetMetrics announces a strategic partnership with Lumix Advertising to enhance data-driven transparency for scooter-based digital billboard campaigns. Through this partnership, Lumix will gain access to StreetMetrics’ powerful analytics platform, enabling its advertisers to make smarter, real-time advertising decisions based on reach, […]

Out of Home Credit Tightens

Out of home credit markets are tightening.  Billboard Insider talked with several small out of home companies whose banks have refused to renew a line of credit or refused a request for acquisition funding. The data bears this out.  Here’s a chart taken form the Federal Reserve Senior Loan Officer […]

Company of the Day: Sun Outdoor

Company:  Sun Outdoor Advertising. Markets:  Arizona, California, Oregon, Washington Headquarters:  11221 Pacific Highway SW, Lakewood, WA  98499 Phone:  866-581-3118 Email: info@sunoutdoor.com Sun Outdoor is a family owned business which was started in 1982.  The firm’s plant includes billboards in the following communities: Bakersfield, CA Ridgecrest, CA Mohavi, CA Tehachapi, CA Barstow, […]

US Out of Home Revenue up 4.3% in 3Q 2024

Washington, DC — Out of home (OOH) advertising revenue increased 4.3% in the third quarter of 2024 compared to the previous year, accounting for $2.04 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). This marks the highest third-quarter volume ever for OOH, placing […]