Author: billboardinsider

Company of the Day: 1107 Outdoor

Company:  1107 Outdoor Markets: Ohio Address: Urbana, Ohio Email: sarah@1107outdoor.com Phone: 740-339-9522 1107 operates a billboard in Urbana Ohio.  One face is static and one face is digital.  The company was founded by Beau and Sarah Sang.    Insider talked with Sarah Sang.  Prior to founding 1107 Outdoor she worked […]

5 Out of Home Metrics Which Matter

A Billboard Insider reader asks” “What financial ratio and metrics do you recommend for a small billboard operator.”  Here are the 5 financial metrics you should use to manage your out of home company. Occupancy Rate (occupied billboard faces/total billboard faces) This is the ratio of your sold billboard faces […]

Reader Tips on Managing Billboard Construction Costs

We continue to get great reader comments on A 60 year Perspective on Billboard Structure Construction. Productivity Fabricators Jon Odom says wind load and the job site impact billboard costs There are several factors that contribute to billboard costs, the biggest is the wind load for the location, in most […]

Company of the Day: 9 Outdoor and 6 Outdoor

Company:  9 Outdoor & 6 Outdoor Markets: Oklahoma Address: 7401 North Kelley Ave, Oklahoma City, OK. 73111 (9 Outdoor) and 303 North Boston Ave, Tulsa, OK. 74103 (6 Outdoor). Email: brown.douglas@griffin.news Phone: 405-812-3456 9 Outdoor and 6 Outdoor are affiliated companies which operate a billboard plant with 73 total faces including 26 digital billboard faces.  […]

Skies Above Provides LA Fire Alerts

LOS ANGELES, CALIFORNIA, FEBUARY 27, 2025 — Skies Above Media (SAM), a leading independent out of home advertising media owner and operator based in the Los Angeles area, collaborated with Los Angeles based nonprofit newsroom, LAist, and the Los Angeles Regional Food Bank to provide essential fire and donation information […]

Company of the Day: Media Mpact

Company: Media Mpact Markets: Louisiana Address: PO Box 52496 Shreveport, Louisiana Email: amber@mediampact.com Phone: 318-989-7446 Media Mpact operates a billboard plant in Shreveport, Louisiana.  Media Mpact purchased the billboards from Ace outdoor in December 2024.  Amber Patton is Media Mpact’s founder.  Prior to founding Media Mpact, she was a market […]

Billboard Construction Costs

Our readers were right when they challenged Billboard Insider’s estimate that it costs $80,000 to construct a 14′ by 48′ static billboard and $30,000 to construct a 12′ by 25′ steel monopole static billboard.  Here are the results of Billboard Insider’s survey on construction costs.  One in three of our […]

Jeremy Male’s Legacy

Jeremy Male is retiring as OUTFRONT CEO after 11 years.  What’s the verdict?   OUTFRONT CFO Matt Siegel said this on the OUTFRONT 4Q 2024 earnings call: “…As CEO Jeremy navigated the company through its separation from CBS with its initial public offering, the subsequent conversion to a REIT corporate […]

OUTFRONT Organic Revenue up 3.9% in 4Q 2024

OUTFRONT’s performance improved during the fourth quarter of 2024 as transit and national revenues continued to rebound.  Here are are the results of the OUTFRONT 4Q 2024 earnings release, 4Q 2024 earnings presentation and conference call, sponsored and analyzed by SignValue. Organic revenue increased 3.9% to $493 million in 4Q […]

Dan Franklin on In-house Construction and Easements

Dan Franklin of Franklin Outdoor has some excellent comments on Reader Feedback on Building Static Billboards and  Creating Value with Billboard Easements. Inflation is providing an incentive to move sign construction in house. With the Inflation issue and building roi on statics I know it has stepped up our intrest […]