Author: billboardinsider

Using a Service Guarantee as a Sales Tool

While you are proposing the ideas and elements of an advertisers’ OOH campaign, particularly to a new prospect, in the back of their mind their biggest concern is, “will I be satisfied?” You can alleviate fears and close the deal is by putting your service and fulfillment plan in a […]

Andy Goodman on Monument Signs and Small Digital Signs

Billboard Insider is seeing increased use of monument signs and small digital signs.  We asked out of home siting and development expert Andy Goodman what he thinks and he said this. Monument Signs Electronic Billboards designed to look like Monument style signs, Gateway signs and Landmark Message Center signs are […]

Mesmerize Partners with Clinica Hispana

NEW YORK, Nov. 4, 2021 /PRNewswire/ — Mesmerize (www.mesmerize.com), a prominent out-of-home media company specializing in patient education at the point of care, is pleased to announce the expansion of its network of medical clinics to include Clinica Hispana locations throughout Texas.  Clinica Hispana is a Spanish-speaking network of clinics offering affordable healthcare […]

Company of the Day: Circle Signworx

  Company: Circle Signworx Address: 146 Londonderry Turnpike, Suite 17, Hooksett, NH 03106 Phone: 603-625-5403 Email:  sales@circlesignworx.com Circle Signworx operates a 10 face digital  billboard plant in New Hampshire.   The company was formed in 2011.   The principals in the business are Paul Hanson and Hank Simpson.  The company also provides marketing […]

OUTFRONT Revenues Up 41% in 3Q 2021

“This is a great time for out of home and a great time for OUTFRONT” was h0w OUTFRONT CEO Jeremy Male summarized 3rd quarter 2021 performance.  Here are the highlights from Outfront’s 3rd quarter earning release, earnings presentation and conference call. OUTFRONT revenue grew 41% to $399 million.  Billboard revenues […]

JC Decaux Revenue Up 31% During 3Q 2021

Revenues increased at JCDecaux despite mobility restrictions in asia and limits on international flights.  Here are the results of the company’s 3Q 2021 revenue release.  We’ve translated euros into dollars. Revenue increased 31% tp $888 million.  Street furniture grew 31%.  Transit grew 34%.  Billboards grew 21%. The company expects organic […]

Company of the Day: Choice Media

Company: Choice Media Markets: Texas, New Mexico Headquarters: 11805 I-27, Amarillo, TX  79119 Phone: 806-352-6585 Email: Info@ChoiceMediaTX.com Choice Media operates a billboard plant in Texas.  Brad and Kristie Tooley formed the company in 1992 by buying a half dozen empty billboard faces with proceeds from the sale of a rental house.    Today Choice Media […]

Lamar Revenues Up 24% in Third Quarter 2021

“Our recovery is now complete,”  was how a bullish Sean Reilly lead off Lamar’s third quarter 2021 conference call.  Here are the highlights from Lamar’s 3Q 21 earnings release and conference call. Revenues increased 24% to $476 million.  Local revenue grew 18%.  National and programmatic revenue grew 40%. Adjusted EBITDA […]

Conservation International and Clear Channel run digital campaign during COP26

                NEW YORK, Nov. 2, 2021 /PRNewswire/ — Over the next two weeks, 20,000 world leaders and delegates will meet in Glasgow to discuss solutions to the world’s climate crisis. And there’s a voice that we need to make sure is heard louder and clearer than ever […]

Deanna Berry on Who Contributed to Horton Outdoor’s Success

We saw Deanna Berry’s linkedin post on the sale to Trailhead and asked to reprint it.  Deanna credits the employees and vendors who helped McWhorter thrive and grow.   A great read if you are new to the out of home business or are thinking of starting your own out of […]