Author: billboardinsider

Giesken Outdoor Sells to Lamar

Thomas Giesken, the President of  Giesken Outdoor advertising tells Billboard Insider he’s finalized a deal to sell the last of his out of home assets to Lamar Advertising. We also heard from Craig Berry from Stark Capital Solutions who worked on the transaction. We are pleased to announce that Tom […]

Michael Galasso’s 10 Best Practices for OOH Permitting

With over 8,000 local jurisdictions, each regulating signs differently, it can be a challenge to establish effective policies and procedures – especially over large geographic footprints– to facilitate local permitting. Each code is different. While not every permit denial merits a legal challenge, there are some steps that can be […]

Rate this Ad with Greg Callaham

 Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: All Points Media

Company:  All Points Media Markets:  Nationwide Address: 10140 SW Allen Bvd, Suite A, Beaverton, OR. 97005 Phone: 866-625-3836 All Points Media is a place based out of home media agency.  Darrell McSmith is CEO.  Jeff Gillis is President.   To receive a free morning newsletter with each day’s Billboard insider […]

Then and Now. How Out of Home and Lending Have Changed in 25 Years

I have 35 years experience lending to out of home companies.  My Billboard Loans business partner Dave Westburg and I have were reviewing one of our old out of home lending white papers and decided to write an article on how the out of home business has changed since 2000. […]

Company of the Day: AllOver Media

Company:  Allover Media Markets:  Nationwide Headquarters: 16355 36th Ave North, Suite 700, Plymouth, MN  55446 Phone: 800-575-8762 Email: info@allovermedia.com Allover Media operates an Out of Home plant which includes convenience stores, gas stations, trucks, indoor advertising and door hangers. The company was started in 2002.  Jeff Griffing is CEO.  The company is a member […]

Link Media Revenues up 5.2% 2024

Link Media had a solid 2024 but Link Media’s parent Boston Omaha has hit pause on acquisitions.  Here is a review of Boston Omaha’s 2024 10k and 2024 annual letter, sponsored and analyzed by SignValue. A textbook case of scale economies This chart shows the steady improvement of Link Media’s […]

Charlie Day to Keynote OAAA Boston

WASHINGTON, DC — The Out of Home Advertising Association of America (OAAA) today unveiled the full agenda for its 2025 OOH Media Conference, taking place May 5–7 in Boston, with a headlining keynote by actor, writer, and producer, Charlie Day. With powerhouse marketers, agency executives, media analysts, and industry thought […]

Billboards and Free Speech

Billboards provide a valuable free speech function.  Billboard Insider reader Kevin Joyce sent us the following clipping from a Florida newspaper…     To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and we don’t sell […]

Spring into Sales: Capitalize on Seasonal Advertising Trends

As the weather warms up and people spend more time outdoors, billboard advertising becomes even more impactful. Spring is a season of renewal, travel, and consumer spending – making it a prime opportunity for advertisers to capture attention. For sales reps in the out-of-home (OOH) industry, this is the perfect […]