Author: billboardinsider

Company of the Day: Durden Outdoor

Company: Durden Outdoor Displays Markets: Alabama, Florida Headquarters: 5500 US Hwy 431 N, Dothan, AL  36303 Phone: 334-792-5056 Email: info@durdenoutdoor.com Durden Outdoor Displays operates a marketing network of over 1,032 billboard faces, including 32 digital display faces across Southern Alabama and Northern Florida.  The company is an operator associate of the IBOUSA.  Earl Durden formed […]

Zach Hogue on selling Roar Outdoor

Zach Hogue, the Founder and President of Roar Outdoor sold his company to Renfroe Outdoor.  Hogue operated a billboard plant with 10 faces including 4 digital faces in Georgia and Florida.  Williamson & Associates served as broker and advisor to Roar Outdoor.  Billboard Insider talked with Hogue about the transaction […]

Company of the Day: DSW Signs

Company: DSW Signs Markets: Arkansas, Illinois, Louisiana, Missouri, Texas, Tennessee Address: 101 South Farrar Dr., Cape Girardeau, Missouri, 63701 Email: logan.schlosser@drurysouthwest.com Phone: 573-334-3114 DSW operates a billboard plant with 876 faces including 12 digital faces in Missouri.  Logan Schlosser is the company’s general manager.     To receive a free […]

3 questions to ask if you want to start an Out of Home company

By Dave Westburg, Co-Publisher, Billboard Insider. I’ve had a hand in starting two out of home companies as well Billboard Insider and 6 funds which invest in the out of home industry.  Here are three things you need to ask yourself if you want to start your own out of […]

Clear Channel Outdoor and OUTFRONT Outpace Market in 3Q25

Clear Channel Outdoor stock has been rising on talk of a company sale.  Here’s a summary of public company stock performance for the 3 months ended September 30, 2025, sponsored and analyzed by SignValue. Clear Channel Outdoor (blue), OUTFRONT (purple), Lamar (green) and S&P 500 (orange) stock performance for 3 […]

Smart Outdoor Brings Lucit to the UK

Smart Outdoor, a leading digital out-of-home (DOOH) operator, has announced a new partnership with Lucit, the US-based dynamic creative platform. The collaboration makes Smart Outdoor the first UK operator to adopt Lucit, reinforcing its position as a data-driven business focused on pushing the boundaries of DOOH innovation. Lucit enables advertisers […]

Firefly Launches in Mexico

New York, NY – September 30, 2025 — Firefly, global leader in mobility media, is proud to announce its expansion into Latin America with the official launch of operations in Mexico. This milestone marks Firefly’s entry into one of the region’s most influential and dynamic markets, further extending the company’s […]

Company of the Day: Driggers Outdoor

Company: Driggers Outdoor Markets: Louisiana Headquarters: 1440 Goodwin Road, Ruston, LA  71270 Phone: 318-251-0244 Driggers Outdoor has over 100 sign locations in Louisiana stretching along I-20 as well as I-49 south from Shreveport.  The company is an operator associate of the IBOUSA.   Rodney Driggers is the company’s President. Rodney, how did you enter […]

Adams Acquires TDO Outdoor

Lansing, MI – October 1, 2025 — Adams Outdoor Advertising (Adams) today announced the acquisition of Toledo-Detroit Outdoor (TDO Advertising), marking a significant step in the company’s strategic growth. This move further strengthens Adams’ established presence in southeast Michigan’s Detroit and Ann Arbor markets and expands coverage into northwest Ohio. […]

A Peelable Billboard

In the world of Out of Home (OOH) advertising, creativity and impact go hand-in-hand. Recently, Africa witnessed a first-of-its-kind innovation when TransUnion launched a peelable billboard in Johannesburg, an activation that quite literally brought the city to a standstill. Alliance Media, Africa’s largest OOH company, are proud to have played […]