Author: billboardinsider

WOW Website Nominated for Award

Los Angeles-based digital out-of-home company WOW has been nominated for a 2025 Webby Award in the Websites: Entertainment category—standing alongside industry giants like Google, Apple, Star Wars, and Lady Gaga. The nomination honors WOW’s interactive 3D driving tour of Inglewood, which allows users to virtually experience the city’s spectaculars as […]

Rate This Ad by Greg Callaham

 Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: AR James

Company: AR James Media Markets:  New Jersey, New York Address:  1000 Woodbridge Center Drive, Suite 212, Woodbridge, New Jersey  07905 Email: info@arjamesmedia.com Phone:  848-999-2185 AR James Media operates bus shelter advertising, jr posters, bulletins and parking garage advertising in New York and New Jersey.  The firm is owned by Jim DeLucia who are […]

Day 2 of the IBO Spring 2025 Conference in 6 Quotes

Here’s day 2 of the IBOUSA conference in 6 quotes. Reagan Outdoor CEO William Reagan on Geopath My issue with Geopath is we don’t get enough information… I sit as a Board Director and I don’t know what is going on…. they (Geopath) were obviously insolvent this past spring… and […]

Public Out of Home Company Debt Trends

Moorgate Capital Partners produces an outstanding quarterly report on the out of home advertising industry. Here are some charts in Moorgate’s 4Q 2024 State of the OOH Industry report which caught our eye. A muted acquisitions market.   Here’s a breakout of Public company OOH acquisitions from 2019 to 2024. […]

Chris Rothfelder on the Value of IBO Networking

As usual, I brought home several stories from this year’s IBO conference in Salt Lake City. From learning that all draft beer in Utah can be no more than 5% ABV. To spending Tuesday skiing with fellow IBO members, Mike Helm (Dakota), Craig Berry (Stark Capital), and Zach Hogue (Roar […]

Company of the Day: Whistler Outdoor

Company: Whistler Billboards Markets: Oklahoma Corporate Office: 7645 E. 63rd Street, Suite 105.  Tulsa, Oklahoma 74133 Email: info@whistlerworks.com Phone: 918-491-7446 Whistler Billboards operates a billboard plant with 100 digital screens and 350 static faces in Oklahoma.  President Shawn Whistler founded the company over 29 years ago.  Sharon Cottrell is Chief […]

Day 1 of the IBO Spring 2025 Conference in 6 Quotes

Here are six quotes which summarize day one of the IBO spring 2025 conference conference. Media Resources CEO Jeff Rushton on what it’s like being a digital sign manufacturer in a world of tariffs: I woke up at 3am last night. YESCO former CEO Mike Young on his dad’s advice […]

Lamar’s Vistar Media Home Run

In 2021 Lamar purchased a 20% stake in programmatic out of home sales company Vistar Media for $30 million.  Here’s an analysis of that investment sponsored and analyzed by Signvalue. Vistar Financials and Exit Multiple Lamar’s Vistar Media investment was accounted for using the equity method which means that Lamar […]