Here’s a short course on who wants to be paid when during billboard construction. This matters because it means you’ll need to put up your capital several months before the billboard is generating cash. Permit costs – Paid up front before issuance of permit. Steel fabricators – 50% deposit when […]
Company: InterState Outdoor, Inc. Headquarters: 1003 S. Pollock, Selma NC 27576 Market: North Carolina Phone: 800.232.9072 Email: info@interstateoutdoor.net Warren Stancil Interstate Outdoor is a family owned and operated company, headquartered in Selma, North Carolina with 636 faces including 22 digital faces. Warren Stancil is the company President. Warren, when was […]
PrimeNetGroup specializes in collecting media receivables. We talked with Jay Erikson, PrimeNetGroup, CEO to learn more about the company. Tell us about your background I come from the media and advertising world, not traditional collections. I began as an OOH broker or “placement agent” in 2000. I had mentors at […]
California out of home attorney Richard Hamlin comments on the Billboard Dispute in California article we published last Friday. It’s ironic. Development Agreements in California are governed by a specific Article in the Government Code. The first Section of that Article declares that “The lack of certainty in the approval of […]
LA Rams Owner Stan Kroenke is suing the city of Inglewood $400 million for failing to live up to a development agreement surrounding Hollywood Park mixed used development project which includes SoFi Stadium and Youtube Theater. The cause of the dispute was a 2025 deal that Inglewood signed with […]
Company: IMM Outdoor Market: Massachusetts Address: PO Box 270705, Boston, MA 02127 Phone: 617-416-4245 IMM Outdoor operates a 14 by 48 billboard on the Mass turnpike in Chicopee. The righthand read is digital. The lefthand read is static. Insider talked with company owner Matthew DiRoberto Matthew, how did you enter the […]
Lamar Advertising Company, one of the largest outdoor advertising companies in the world, is using its national billboard network to spotlight Service Dogs, Inc., a long-standing Texas-based non-profit that trains and provides service dogs to Texans living with significant challenges. The partnership formed after a deaf Lamar Advertising employee received […]
OAAA President Anna Bager was interviewed at CES 2026. You can watch the full interview below. Here are some highlights. Why brands like out of home It’s the only medium really that is unskippable, unblockable and reaches any consumer at any point anytime a day and in their real lives…I […]
This is the fourth column in Billboard Insider’s series on out of home debt. We’ve previously discussed factoring, lease financing, and bank financing. Today we talk with Craig Berry of Stark Capital to discuss the pros and cons of using a private specialized lender to finance and grow your OOH […]
By Olivia Oshry, Chief Marketing Officer, OAAA As AI accelerates how advertising is planned, bought, and optimized, marketers are facing a quieter but more pressing challenge: how to make ideas and campaigns feel human again. Automation has made media faster, smarter, and more efficient, but it has not necessarily made […]
