Over the next few years, the convergence of three major global sporting events—the FIFA World Cup (2026), the Super Bowl (annually) and the Summer Olympics (2028 in Los Angeles)— will have significant impact on the U.S. advertising industry, with out of home set to experience the most profound impact. These […]
London, UK: Manchester City Council (MCC) has awarded its large format Out of Home (OOH) advertising contract to incumbent Ocean Outdoor following a market wide tender. Ocean has held the large format contract since 2010. The new contract runs for 10 years from October 2025 with an option to extend for a […]
Company: Gila River Outdoor Markets: Arizona Address: 5350 N. 48th St., Suite 310, Chandler, AZ 85226. Email: mpap@gilariverdev.com Phone: 520-796-2803. Gila River Outdoor – formally Gila River Displays – is a native owned out of home advertising company in the Gila River Indian community in Arizona. The company operates 66 […]
Moorgate Capital Partners produces an outstanding quarterly report on the the of home advertising industry. This chart on public company M&A activity over the past 5 years shows that Lamar has returned to the market but OUTFRONT and Clear Channel are staying on the sidelines. Lamar closed $104 million in […]
Wildstone has completed the acquisition of nine billboard faces over six billboard structures in metropolitan Melbourne from High Street Media, taking its Australian portfolio to 71 assets – comprising 44 static and 27 digital billboards. The new additions include three double-sided digital and static structures and three single-sided digital screens. […]
WASHINGTON, D.C. – September 16, 2025 – Out of home (OOH) advertising is proving to be one of the most powerful tools in sports marketing, according to a new national study released today by the Out of Home Advertising Association of America (OAAA) and The Harris Poll. The findings reveal […]
Company:Go Digital America Markets: Nashville, TN, Montgomery & Troy, AL Address: 2163 Airline Dr. Ste 133, Bossier City, LA 71111 Email: info@godigitalamerica.com; steve@godigitalamerica.com Phone 844-489-6753 318-465-1340 Go Digital was founded in 2021 by Steven Keene. After selling a 100% digital billboard plant based in Louisiana, Steve and partner, Robert Gouthiere, […]
In 2008, a local dealership in Broken Arrow, Oklahoma, sought approval from the City’s Planning Department to build a new Collision Center on its existing property along the Broken Arrow Expressway. At the time, Lamar Advertising maintained two back-to-back vinyl bulletins (four displays) on the site, prominently facing the highway. The […]
LONDON, Sept. 15, 2025 — System1, The Creative Effectiveness Platform and JCDecaux UK, the leading Out-of-Home (OOH) company, today released a new study connecting creative quality in OOH advertising with real commercial impact. The Double Take study was conducted in 7 markets and found that when OOH creative sparks emotion […]
Billboard Insider is running a series of interviews with Comstor Outdoor Founder and CEO Jason Duff. Comstor operates a 500 face out of home plant in Ohio and Indiana. Last week Jason talked about how creative sets you apart. Today he talks about an advertising success. How do you come up […]
