Author: billboardinsider

StreetMetrics and Accretive Launch Measurement Solution for 00H

Birmingham, AL and Los Angeles, CA – April 24, 2025 – StreetMetrics, a leading provider of out-of-home (OOH) advertising measurement solutions, and OOH data and technology platform Accretive have partnered to create a unified planning and analytics solution that empowers smarter media investments, enables more accurate measurement, and brings the […]

Gerry Tabio on 3 Disciplines to Grow Your OOH Revenues

This is an abridged version of a talk Creative Resources President Gerry Tabio gave at the recent IBO conference.  To learn more about these concepts, contact Gerry Tabio, gerrytabio@creativeresourcesgroup.com. At Creative Resources, we have developed a system we call Lift to give media companies data-driven advice to help them take […]

Earthday.org Partners with OAAA and Extra Credit Projects

WASHINGTON DC, April 21, 2025–EARTHDAY.ORG, (EDO), the global force behind Earth Day, is partnering with the Out of Home Advertising Association of America OAAA,, the leading trade group representing the entire out of home (OOH) advertising industry, for the seventh year in a row. This dynamic national advertising campaign, also produced […]

Company of the Day: Arrowhead Outdoor

Company:  Arrowhead Outdoor Markets: Kansas Address: PO Box 1381 Pittsburg, KS. 66762 Email:  info@ArrowheadBoards.com Phone: 620-778-3010 Arrowhead Outdoor, LLC was founded in early 2011 by Lance Sayler.   The company operates a billboard plant with 23 billboard faces including 18 digital billboard faces in Oklahoma and Kansas.  Saylor spent his […]

Andy Rebuck On Two Sales Wins

We’ve been running a series with Andy Rebuck who recently retired after a 40 year career in out of home.  See Andy Rebuck’s Andy Rebuck’s tips for selling out of home and Andy Rebuck on billboard development. Today Andy talks about two sales wins. Tell us about two sales that […]

Rockbridge sells GSTV to MidOcean Partners

DETROIT, April 21, 2025 /PRNewswire/ — Rockbridge Growth Equity (“Rockbridge”), a partnership-oriented middle market private equity firm with a differentiated approach to building and growing companies, announced today that it has sold GSTV (or “the Company”) to MidOcean Partners. Rockbridge will retain a minority stake in GSTV, a video network […]

Meadow Outdoor on Collecting Problem Accounts

Meadow Outdoor’s Chris Zukin, Cimmie Schultz and Rachel Anderson gave an outstanding talk on credit and collections at last week’s IBO conference.  Last week we ran Cimmie Schultz’s comments on vetting customers.  Today we excerpt comments by Rachel Anderson and Chris Zukin on collecting difficult accounts. Rachel Anderson on Collecting […]

Orage Barrel Media Retrofits Charlotte Queen City Location with SNA Displays

CHARLOTTE, NC—Orange Barrel Media (OBM) retrofitted several large-format digital displays in the Queen City Quarter area of Charlotte, North Carolina. As a leader in unique outdoor media, OBM owns and operates this newly upgraded digital-out-of-home (DOOH) platform. The digital upgrade was part of a major renovation and revitalization project to […]

Company of the Day: Around AV Transit

Company: Around AV Markets:  California Email: info@aroundav.com Phone: 818-370-7222 Around AV provides transit media advertising on a fleet of 77 electric buses which run troutes in: East Lancaster West Lancaster Quartz Hill Antelope Valley LA County The company was founded in 2012 by Ely Sorkin.   To receive a free […]

The Oscillating Billboard Project

Ted Bratsos of All Steel Structures, Inc. talked with Billboard Insider about a unique billboard constructions project Ted, you did an interesting build recently. Tell us about it. We recently completed a job in Ohio that required us to overcome some installation challenges.  The sign specification was, 14’x48’, Partial Flag, […]