Author: billboardinsider

Company of the Day: Brown Outdoor

Company: Brown Outdoor Advertising, LLC. Markets: North Carolina Headquarters:  PO Box 848, Carey North Carolina Phone: 910-289-0410 Email: Brownoutdoor@yahoo.com Brown Outdoor operates a billboard  and wallscape plant with 175 faces in North Carolina.  The company was started in 2002.  Billboard Insider talked with founder and owner Jarrett Brown. Jarrett, how did you enter the out […]

Andy Goodman on Lease Fees, Signing Bonuses and Rent Increases

Last week out of home leasing and development expert Andy Goodman talked about visibility and rent resets.  Today he talks about these fees, signing bonuses, and rent increases.  Good money is an expert on signed development in California. Amendment Fees and Signing Bonuses Five or ten years ago, I would […]

Blip and BillboardPlanet Open Marketplace for Quantum Users

Blip has completed its integration with BillboardPlanet’s Quantum platform, giving BBP users a new path to connect their inventory with the Blip Marketplace and start generating programmatic revenue. The integration allows media owners on Quantum to make their digital inventory available to Blip’s growing pool of self-serve advertisers. With only […]

Company of the Day: North Star Media Partners

Company:  :  North Star Media Partners Headquarters:  6287 West Shadow Lake Drive, Lino Lakes, MN Markets: Twin Cities Metro, Minnesota Phone: 920-891-5496 Email:  Chuck@NorthStarMediaPartners.com North Star Media partners operates a Billboard plant with 14 digital billboard faces  in the north Twin Cities metro area. Billboard Insider talked with Chuck Bolkcom the […]

How Many OOH Sales Reps Should Your Company Have?

A Special “Thank you” to all who offered their insights into Monday’s Billboard Insider Account Executive Metrics Poll. The poll asked two of the biggest questions out of home operators have regarding the size of their sales teams. The overall answer requires much broader consideration. How many OOH sales reps […]

ArtPop Schedules Upcycled Fashion Show Sept 6th

ArtPop Street Gallery has announced the return of its annual Upcycled Fashion Show and Fundraiser, scheduled for Saturday, September 6, 2025, at Blume Studios. Now in its fifth year, the event will feature 15 commissioned fashion designers each unveiling bold, one-of-a-kind runway pieces crafted from retired ArtPop billboard vinyls. At the heart of […]

OUTFRONT to Shed 120 Employees or 6% of Workforce

On June 23, 2025, OUTFRONT Media Inc. (the “Company”) announced a restructuring and reduction in force plan (the “Plan”) intended to achieve the Company’s strategic goals of increasing sales demand, enhancing customer experience, optimizing internal cost efficiencies, and realigning its organization. The Plan provides for a reduction of the Company’s […]

Geopath’s Hennessy Retires

Geopath EVP Member Services Larry Hennessy is retiring in June after a 49 year career.  Here’s the announcement. After almost five decades with Geopath, EVP Member Services Larry Hennessy will be retiring at the end of June. Larry’s 49-year career brought him through multiple iterations of the Traffic Audit Bureau […]

Company of the Day: Book Your Billboard

Company:  Book Your Billboard Markets:  South Dakota Address: 2004 N Westport Ave, Sioux Falls, South Dakota 57107 Email:  doug@bookyourbillboard.com Phone: 605-799-6977 Book Your Billboard operates 45 billboard structures in South Dakota.  The company uses Daktronics digital billboards.  The company was the subject of a Sioux Falls Business article in 2019 and a Daktronics profile in August 2020.  […]

Readers Poll on Out of Home Account Executive Metrics

Here are the results of the Billboard Insider/OOHSalesFaster poll on a reasonable annual sales goal and number of accounts for an out of home  local account executive. Billboard Insider readers think a reasonable sales book for an out of home executive is $500,000 to $2 million.  We expect that those […]