This is the second part of Billboard Insider’s interview with Intersection CEO Chris Grosso. In the first part of the interview, Grosso talked about how travel is back and how intersection is executing travel campaigns for out of home clients. Today, he talks about how dynamic advertising, QR codes and […]
Forbes has caught up to a story Billboard Insider broke on July 28 about Artie Moreno and Ernie Garcia II buying into Clear Channel Outdoor. See Two of Arizona’s Richest Businessmen Team up on Billboard Bet. Our favorite quote from the article: “We believe the group’s position in Clear Channel […]
Billboard Insider talked with Intersection CEO Chris Grosso about how an increase in travel ad spending is helping out of home. Looks to Billboard Insider like airports are becoming more crowded. Are you seeing any statistics that back this up? It’s totally true. The TSA tracks and reports this and […]
Toronto, Canada (Aug 1, 2023) — Place Exchange, the leading SSP for programmatic out-of-home (OOH) media, today announced its integration with OUTFRONT Media in Canada, the latest company to join the list of Place Exchange Canadian partners that make up its vast supply footprint in the country. OUTFRONT Media operates […]
Company: Branded Cities Markets: Nationwide Headquarters: 2850 E. Camelback Road, Phoenix, AZ 85016 Phone: 602-840-3000 Email: sales@brandedcities.com Branded cities operates a plant of high profile billboards in New York, Los Angeles, Chicago, Philadelphia, Wash DC, Phoenix, Denver and Las Vegas and in Canada. The company was formed in 1988. Steven Ellman is the company’s […]
NEW YORK, NY (August 1st, 2023) – Invision Outdoor, a pioneering female-owned and operated business in the out-of-home advertising industry, is proud to announce its official launch on August 1st, 2023. Led by industry veteran Nicole Walker, Invision Outdoor aims to transform the advertising landscape in New York City by […]
There are many factors that go into making a successful billboard campaign. Really good billboard advertising hits like a truck, because it’s powerful, simple messaging that makes people really think. It’s edgy, conceptual, bold, striking, and emotion-provoking. We also need to recognize that there are multiple billboards on the road […]
Intersection, the leading experience-driven out-of-home media and technology company, today announced an exclusive partnership with Southern California’s Metrolink, the nation’s third-largest rail system. Metrolink rail lines cut through some of Southern California’s most populous residential areas and desirable tourist locations in Los Angeles, Orange, Riverside, San Bernardino, Ventura, and San […]
What happens to your out of home company if something happens to you? This is a huge consideration for you if you have a small out of home company and your spouse is not active in the business. Here are three musts for a good succession plan. A Will If […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
