Randy Otto is stepping down as CEO at Trailhead Outdoor effective May 1. Otto had been the company’s CEO since 2022. Trailhead’s Chief Operating Officer John Murrow will become CEO. An email was sent to Trailhead employees announcing the transition. About Trailhead Media Trailhead Media is is a private out […]
SALT LAKE CITY (April 2025) – YESCO Outdoor Media, one of the nation’s leading providers of out-of-home advertising, announces it has acquired select assets of Dakota Outdoor Advertising. The acquisition includes 111 static billboard structures comprising 250 faces and 19 transit locations with 93 faces across Montana, Wyoming and Nevada. […]
April 28, 2025 (Phoenix, AZ) – Harkey Media, a fast-growing company specializing in Out of Home (OOH) advertising, today announces its largest official outright OOH purchases. For years, the company has developed world-class OOH assets in top U.S. media markets. With fresh investor capital, the company is now opening the […]
Billboard Insider has run a series of interviews with Andy Rebuck who recently retired after a 40 year career with Lamar Advertising. See Andy Rebuck talks sales, Andy Rebuck on Billboard Development and Andy Rebuck on Two Sales Wins. In our final installment, Andy talks about out of home […]
Nine out of ten consumers are interested in restaurant OOH ads and 86% of consumers have taking action after seeing a restaurant OOH ad. And what do they want to see in the ad? In order of importance: restaurant location, price saving opportunities, new food/drinks, popular foods/drinks and seasonal food/drinks. […]
We featured Anderson Outdoor as company of the day last week but are refeaturing them after talking with Anderson Ouitdoor President Johnny Anderson. Company: Anderson Outdoor Advertising Headquarters: 9 Azalea Drive, Key West, FL 33040 Markets: The Florida Keys Phone: 305.294.5479 Email: AOAKW@AOL.COM Anderson Outdoor Advertising has been helping brands capitalize for over […]
DOmedia, the premier platform for out-of-home (OOH) advertising, has seen record-breaking performance metrics over the last few years, reinforcing their position as a leader in the industry by continuing to deliver remarkable growth, efficiency, and value, as reflected in recent data. Major Accomplishments: Unique Users: Increased steadily from 16,454 in […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
SignValue billboard development advisor Brian Shuford talked about out of home and railroad licenses at the Spring IBO show. Here’s a summary of his comments. To learn more about railroad licenses contact brian@signvalue.com. I work closely with many of you on development projects involving Norfolk Southern property, and the number […]
(Montclair, NJ) – Pearl Media is strengthening its premier Nashville advertising landscape with a long-term exclusive partnership at the highly anticipated Nashville Yards, a 19-acre mixed use development located in the heart of downtown Nashville. Developed by Southwest Value Partners , Nashville Yards is a dynamic, walkable urban community featuring […]
