Author: billboardinsider

Company of the Day: Choice Media

Company: Choice Media Markets: Texas, New Mexico Headquarters: 11805 I-27, Amarillo, TX  79119 Phone: 806-352-6585 Email: Info@ChoiceMediaTX.com Choice Media is an independent billboard company which was started with nine billboard displays in 1992.  Brad Tooley is the company’s founder and President. Choice Media and its sister billboard companies of Swift Outdoor headquartered in Waco, Texas […]

Independent Out of Home Companies Grew Faces 4% in 2025

Billboard Insider prepares an annual list of out of home companies.  We found 398 independent roadside billboard companies on the list which reported total display face counts for 2024 and 2025. We purposefully left the large public companies out of this analysis to see what’s happening among the independents.  Here’s […]

Keep Quiet and Move Fast

There was a time recently when others knowing my plans and not moving quickly enough cost me. I found three contiguous pieces of property for sale, all legal for a billboard—a small island of county land in a sea of city jurisdiction. All three were listed with the same agent […]

Readers Split on Impact of Traffic Circles on Out of Home

Last week Billboard Insider noted that more communities are replacing stoplights with traffic circles.  Our readers are split as to the impact of traffic circles on a billboard’s sales.  Half think that sales will increase or remain stable after a traffic circle is installed because there will be an increase […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Make Sure Your Billboard Lease Allows Data Collection Devices

Earlier this week Billboard Insider wrote that you don’t need a landlord’s consent to put a data collection device on a billboard if your lease allows you to add “other appurtenances and ancillary equipment” on the billboard.  California out of home attorney Richard Hamlin writes that a court may not […]

Traffic Circles – Good or Bad?

More communities are replacing stoplights with traffic circles to keep traffic moving and reduce accidents.  We asked Grey Vick of Grey Outdoors what he thinks of traffic circles and he said this: If a traffic circle replaces a stoplight, traffic starts flowing faster. That’s good and bad. Good because you’ve […]

OAAA 2025 Media Plan Awards Call for Entries Open

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Company of the Day: Circle City Outdoor

Company: Circle City Outdoor Markets:  Minnesota Phone: 612-616-8133 Email:  fredricksonoa@msn.com Circle City Outdoor operates  38 billboard faces in Minnesota, including 1 digital face.  The signs are located south of Minneapolis. Billboard Insider talked with the company’s general manager Duane Fredrickson.  In 2024 Circle City sold 29 static billboard faces in Indiana to JR […]

Grey Vick on the Lamar-Verde Deal and Growing Sales

Grey Vick operates Grey Outdoor, a North Carolina OOH company with a 750 face billboard plant  including 44 digital faces.  Billboard insider talked with Grey about several issues impacting the out of home industry. How do you handle situations where you’re accessing a landlord’s property? When we’re going onto someone’s […]