Company: Barnes Advertising Corp Market: 15 Ohio counties Address: PO Box 277, 1580 Fairview Road, Zanesville, Ohio, 43701. Phone: 740-453-6386 Email: mj@barnesadv.com Barnes Advertising Corporation is the oldest and largest outdoor advertising group in Southeastern Ohio. The company was started in 1916 and is a 4th-generation, family-owned business operates nearly 600 traditional billboards and eight […]
Geopath today congratulated Albertsons, OMG, Unilever, Pinterest and R3 on their announced initiative to bring standardization to measurement of Retail Media Networks. In doing so, Dylan Mabin urged the partners to ensure inclusion of OOH retail media in that effort. “As the audience measurement provider for the OOH industry, Geopath […]
Today out of home leasing and development expert Andy Goodman talks about what makes a great billboard location. Here are some keys to a great billboard site. An unobstructed view to the freeway The outside of a curve. A long approach A great right hand read that you know shows […]
What questions do you have about selling out of home or managing an out of home sales team. Email davewestburg@billboardinsider.com or use the comments form below. We’ll put the questions to out of home expert Kevin Gephart on our next Billboard Insider podcast. To receive a free morning newsletter […]
Company: Bedsole Outdoor Advertising Headquarters: 576 Devon Brooke Drive Woodstock GA 30188 Markets: Georgia and Alabama Phone: 404.317.4799 Email: BedsoleOutdoor@comcast.net Bedsole Outdoor, LLC is a billboard/outdoor advertising company established in 2002. Owner and operator is Angi Bedsole. Current inventory is located in Dawsonville and Marrietta GA and Birmingham, AL. In 2017 founder Ben Bedsole died […]
Billboard Insider’s readers are doing a good job controlling lease costs. 75% of the respondents to our poll yesterday say their out of home lease costs are less than 20% of revenue. Here are the results. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with […]
Company: Barfield Outdoor Markets: North Carolina Address: 2368 Summerlin’s Crossroads Rd, Mt Olive NC. 28365 Email: ken@barfieldoutdoor.com Phone: 919-738-4199 Barfield Outdoor operates an out of home plant with 16 faces in North Carolina. Ken Barfield is President. Zach Barfield is Vice President. How did you get in the Out of Home business? Our family used […]
For the 25 years we’ve been around the out of home business there’s been a rule of thumb that out of home leases costs should be 20% or less of revenues. Lease costs may be more in urban areas for for high performing boards and higher for transit and street […]
The Association for National Advertisers (“ANA”) has published a June 2023 study on Programmatic Ad Fraud The study finds that 15% of total online ad spending and 21% of online ad impressions are fraudulent. Money is being diverted to low quality made for advertising websites which generate traffic from clickbait […]
Here’s Billboard Insider’s list of who makes what at the public out of home companies. We computed the list based on total compensation in each company’s 2022 14A proxy statement. Three observations: Everyone except Reilly and Wells is down All the execs except Sean Reilly and Scott Wells had pay […]
