GRAND RAPIDS, MICH — Midwest-based advertising and design agency, Extra Credit Projects (ECP), pulled out all the (non)stops as client Gerald R. Ford International Airport (GFIA) celebrated a major milestone in 2023, helping them launch an anniversary campaign to mark the occasion. The outdoor-centric, integrated 60th anniversary campaign is running across […]
Company: Del Mastro Outdoor Markets: Massachusetts, Illinois, California, New York Headquarters: 1333 Broadway, Suit 506, New York, New York 10018 Phone: 212-736-9400 Del Mastro Outdoor (formerly City Outdoor) operates a plant of high profile bulletins, digital billboards and wallscapes in Boston, Chicago, Los Angeles, New York and San Francisco. The […]
Grow transit, cut expenses, convert digitals, fewer acquisitions. That’s OUTFRONT’s plan for the next year based on CEO Jeremy Male’s comments at the Citi 2023 Global Tech Conference last week. Here are some highlights. Goals for the year ahead Getting the top line moving again next year…particularly within our transit […]
Billboard Insider readers are split on whether to require customers to replace storm damaged vinyls. Half of our readers install and replace a storm damaged vinyl for free. 6% always require the client to repair a storm damaged vinyl. 44% say sometimes the replace the vinyl for free and sometimes […]
September 11, 2023 (San Francisco, CA) – Independent full-service agency Duncan Channon unveiled work today for the California Tobacco Prevention Program (CTPP) titled ‘Big Tobacco’s Fantasyland,’ an anti-tobacco campaign aimed at educating Californians on the harms of vaping, in addition to exposing Big Tobacco’s disinformation. The tobacco industry kills 110 […]
A Billboard Insider reader asks: I own an out of home advertising plant in an area which experiences tropical storms and hurricanes. I was wondering how other OOH companies handle damaged vinyls due to storms. Is it common practice for OOH companies to put clauses in their contracts stating that […]
Company: Civic Media Group Markets: Nationwide Civic Media Group develops high profile digital billboard projects across the United States. The company’s owners have over 50 years of experience in the out of home advertising business. The company has helped develop digital billboard/monument signs for Austin Peay State University, Georgia State […]
Company: Choice Media Markets: Texas, New Mexico Headquarters: 11805 I-27, Amarillo, TX 79119 Phone: 806-352-6585 Email: Info@ChoiceMediaTX.com Choice Media is an independent billboard company which was started with nine billboard displays in 1992. Brad Tooley is the company’s founder and President. Choice Media and its sister billboard companies of Swift Outdoor headquartered in Waco, Texas […]
Today, Out of Home Sales Expert, Kevin Gephart talks about how to pay and manage sales reps. Kevin how do you adjust a compensation plan for someone’s current book of business versus additional business? Because I have spent about one fifth of my career in management, and many more years […]
Los Angeles has issued a Department of City Planning Staff Recommendation report which contains a proposed digital sign ordinance which will be considered by the City Planning Commission on September 14, 2023. Some of the key items. The Los Angeles Metropolitan Transit Authority (“Metro”) is proposing to put up 86 […]
