Author: billboardinsider

Wind Farm Dispute Could Impact Billboards on Tribal Land

Make sure you understand exactly who owns what rights before you put a billboard on tribal land.  That’s the lesson of United States v. Osage Wind, LLC.  The dispute involves a wind farm but has implications for billboards.  Here are the facts. In 1906 the surface estate of the Osage […]

Mass Media Appoints DoohClick as UK Ad Partner

Stockholm, Sweden: Mass Media has appointed DoohClick as its ad network management partner as the company embarks on an ambitious investment plan to scale its digital out of home (DOOH) portfolio across the UK. Since 2017, Mass Media has grown its network of static large format roadside billboards and retail […]

Pivot Hires Pesso as Director of National Sales

Pivot Media Ventures has hired out of home industry veteran Randi Pesso as Director of National Sales.  Pesso has over 20 years of OOH experience leading account teams for clients such as DoorDash, Coca-Cola, Unilever, AT&T and Anheuser Busch. Her industry expertise will play a critical role in the growth […]

Company of the Day: IMM Outdoor

Company: IMM Outdoor Market: Massachusetts Address:  PO Box 270705, Boston, MA  02127 Phone:  617-416-4245 Email: info@immoutdoor.com IMM Outdoor operates a 14 by 48 billboard on the Mass turnpike in Chicopee.  The righthand read is digital.  The lefthand read is static.  Insider talked with company owner Matthew DiRoberto Matthew, how did you […]

Private Equity and Out of Home – 8 negotiating tips

Yesterday Craig Berry of Stark Capital discussed private equity terms and conditions.  Today he shares 8 tips for independent operators to consider when negotiating and structuring equity transactions. Tips on Negotiating and Structuring Private Equity Investments: #1 Secure a commitment first before you draw the capital.  If the objective is […]

Statsig Runs on Hundreds of San Francisco Billboards

SAN FRANCISCO–(BUSINESS WIRE)–Seattle-based startup Statsig, a leader in the product experimentation space, announced itself to San Francisco in a very noticeable way, reinforcing itself as a key player in revolutionizing how businesses use data to build products. Founded in 2021 by former Facebook engineers, Statsig has quickly risen to prominence by […]

Wildstone Appoints Leaver as Non-Exec Chairman

London,  29 January 2024 – Wildstone is pleased to announce the appointment of Carl Leaver as Non-Executive Chairman. With a distinguished career in executive and non-executive roles, Carl brings a wealth of experience and a proven track record of driving substantial shareholder value across diverse industries. Carl currently also serves […]

Private Equity and Out of Home – Terms and conditions

Previous installments of Billboard Insider’s private equity and out of home series have discussed why to raise private equity, what to look for in a partner and how to value your shares.  Today Craig Berry of Stark Capital Solutions discusses private equity terms and conditions. Stark Capital has participated in […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: iLevel Digital

Company: iLevel Digital Markets: Minnesota, North Dakota St Cloud Office: 25113 21st Ave, St Cloud, MN. 56301 Fargo Office: 3235 Oak Ridge Loop E, West Fargo, ND. 58078 Phone: 701-369-6100 Email: info@ileveldigital.com iLevdel digital operates a billboard plant in Minnesota and North Dakota.   In addition to billboard the company has a […]