We want to live forever, but we don’t. Some out of home execs who have died recently include Thomas Young, Mitchell Matson, Gene Wingate, Barry Cramer, and Don Davidson. What happens to your out of home company when you die? Here are seven ways to death proof your out of […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Drive By Signs Markets: South Dakota Address: Watertown, South Dakota Email: Drivebysigns@hotmail.com Phone: 605-880-5937 Drive-By-Signs has operated a billboard plant in Watertown, South Dakota for more than 30 years. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our […]
Two questions from Billboard Insider readers on our article suggesting that out of home projects should have a 15-25% hurdle rate. When you say an acceptable “hurdle rate” for OOH projects is 15% to 25%, does this mean that you should be able to have the project paid for in 6.5 […]
Company: Digital Outdoor Advertising Markets: Nationwide Address: 788 Shrewsbury Avenue, Tinton Falls, NJ 07724 Email: info@digitaloutdooradvertising.com Phone: 732-200-1288 Digital Outdoor Advertising is a women-owned business that represents a network of 220+ independent billboard operators across the country. Our network boasts over 25,000+ independently owned billboards comprising of 4,500 digital billboards, 16,000 […]
Clear Channel Outdoor has signed an agreement to sell its French out of home assets to Equinox Industries. Clear Channel Outdoor’s french business has 800 employees and annual revenues of $258 million equivalent in US dollars. The sale price is $76 million equivalent in US dollars including the $32 million […]
Absen, the world’s leading LED display products and service supplier, today announced it has retained OOH Capital in a wide-ranging advisory role to boost its ambitious international development plans and provide support in other areas such as Sustainability, Marketing and Brand Strategy. The group, led by its Chairman Hansen Ding […]
A hurdle rate is the minimum acceptable return on new capital expenditures. It is the excess cashflow (EBITDA) on a new out of home capital project divided by the incremental cost of the out of home capital project. Two-thirds of Billboard Insider’s readers have a hurdle rate for new out […]
Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]
Company: DDI Media Markets: Alabama, Illinois, Indiana, Iowa, Kansas, Mississippi, Missouri, Tennessee Headquarters: 8315 Drury Industrial Parkway, St Louis, MO 63114 Phone: 314-423-5040 DDI Media operates a billboard plant with more than 1,400 faces concentrated in Illinois, Indiana, Missouri and Tennessee. Tim Drury is the Company’s President. Pat McLaughlin is SVP and General […]
