Local media sales thought leader, Mike Anderson (ServeThePurpose.com), brings fresh thinking to the sales funnel. He asserts the stage before the “awareness” top of the funnel, is really a “precipitating event” something that triggers a need that didn’t exist earlier and focuses “awareness”. Examples of precipitating events are: rising interest […]
On January 31, 2024, Clear Channel Outdoor signed a Cooperation Agreement with activist investor and 5.1% shareholder Legion Partners in which it agreed to give a board seat to Legion’s Ted White . Here are the other terms of the agreement White is added to the company’s board immediately with […]
Geopath has put together an analysis of how candidates Michigan, Nevada and South Carolina can use out of home to reach potential voters in this month’s presidential primaries. Here’s Michigan… Nevada… and South Carolina… To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the […]
Last Friday, out of home attorney Richard Hamlin discussed how to avoid conflict when your out of home company raises private equity. Today he discusses how to resolve conflicts. Resolving Conflict: Try reframing the situation. Instead of looking at something as a conflict, consider it a disagreement. Be curious. What […]
Company: Inspiration Lane Markets: Ohio Address: Cleveland, Ohio Email: info@inspirationlanellc.com Phone: 216-952-5482 Nick and Paula Pecko with family Inspiration Lane is a family-owned business which operates digital and static billboards in Cleveland, Ohio. The company’s founders and owners are Nick Pecko and Paula Young Pecko. How did you get into the out of home […]
Billboard Insider asked out of home attorney Richard Hamlin of Hamlin|Cody to talk about the legal aspects of private equity. Today Richard will discuss how to avoid conflict when your out of home company raises private equity. On Monday he will discuss how to resolve conflict when raising private equity. […]
SAN ANTONIO, Feb. 1, 2024 /PRNewswire/ — Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (the “Company”) today announced the appointment of Ted White to its Board of Directors (the “Board”) as part of the Company’s Cooperation Agreement with Legion Partners Asset Management, LLC (together with its affiliates, “Legion”). Mr. White will immediately join the Board […]
Company: Innovare Medical Media Markets: Nationwide Address: 3496 US 22, Somerville, NJ. 08876 Email: mricciardi@innovaremedia.com Phone: 866-887-2207 Innovare operates digital and static screens on hospital campuses in 30 states. The screens are primarily in cafeterias, busy waiting areas, and the main lobby areas. The majority of the digital displays feature custom designed charging solutions to […]
Out of home attorney Marnie Christine Cody Ware of the Hamlin | Cody Law firm makes an excellent point on the importance of doing research before you write a billboard lease. I read your Tribal Land article and my immediate thought was this. Separate from tribal land, if you intend […]
Place Exchange has issued the H2 2023 Programmatic OOH Trends Report. The highlights: Out of home programmatic CPM’s grew from $7.14 in the first half of 2023 to $7.24 in the second half of 2023. Billboard Insider notes that this is above the average cpm of about $5 for […]
