Author: billboardinsider

Selling More Faster Right Now for Q1

It’s very hard to make your 2024 numbers if you don’t hit your Q1 numbers. The first six weeks of every new year represent a sales slump for most OOH sales makers/companies. Reps believe client ad spending is down during those weeks. However, the Radio Advertising Bureau Statistics show overall […]

Company of the Day: Comstor

Company: Comstor Outdoor Markets: Indiana and Ohio. Headquarters: 9016 St Route 117, Box 151 Huntsville, Ohio  43324-0151. Phone: 888-354-2591 Email: office@comstoroutdoor.com Comstor Outdoor was started in 2001 by Jason Duff and operates 400 faces in western Ohio and Eastern Indiana. In addition to Comstor, Duff runs the Community Storage & Properties real estate firm […]

Reader Comments on Amortization

We received some reader comments on our Amortization in Bloomington Indiana  post. An east coast out of home exec says you should enlist clients to help fight amortization I always use the term “slow motion confiscation” and the metaphor, imagine you own a ten story building and suddenly a town […]

Company of the Day: Colorado West Outdoor

Company:  Colorado West Outdoor Advertising Market:  Grand Valley, Colorado Headquarters:  2475 Commerce Blvd. Grand Junction, CO  81505 Phone:  970-242-5248 Colorado West Outdoor Advertising is a second generation family-owned firm which owns over 121 billboards including 7 digital billboard faces as well as a bus bench and bus shelter advertising business in Grand Junction Colorado. […]

Amortization in Bloomington Indiana

The city of Bloomington, Indiana planning commission is entertaining a proposal to amortize up to 47 billboards by 2031.  When the proposal was discussed at a planning meeting and one of the planning commissioners asked why no billboard companies were present the Bloomington city attorney said none of the billboard […]

Clear Channel Debuts New Bus Shelters

Los Angeles, CA – Clear Channel Outdoor (CCO) (NYSE: CCO) today announced it has rolled out its exclusive network of Out-of-Home (OOH) Showcase Shelters, a fully-customizable advertising reboot of the traditional transit shelter, in the highly coveted Los Angeles metropolitan area, providing a unique approach for brands to stand out […]

Coastal Outdoor Talks Storms, Digitals and PSA’s

Company:  Coastal Outdoor Markets:  North Carolina, South Carolina. Address:  7421 N. Kings Hwy.  Myrtle Beach, SC. 29572 Phone: 843-692-2334 Coastal Outdoor operates a plant with 800 bulletins and 31 digital displays and 1 experiential video display in North and South Carolina including following DMA’s: Myrtle Beach/Florence Charleston Wilmington The company was […]

Capturing Audience Attention in Formula 1: The Power of Programmatic DOOH

By Ginny Bourne, Global Marketing and Communications Director, Hivestack Formula 1, a truly global spectacle, is set to captivate audiences across the world once again. In 2023, racing enthusiasts, teams, and fans will traverse over 20 countries and five continents to witness fierce competition for the championship title. The surge […]

DPAA Announces Leading Women in Digital Media

NEW YORK – September 19, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today the recipients for its inaugural Leading Women in Digital Media Awards. The award series recognizes female leaders in various career and life stages who have made who […]

Travel Continues into 4Q 2023 According to OAAA/Harris Research.

WASHINGTON, D.C. – SEPTEMBER 18, 2023 – More Gen Z consumers are planning to travel this holiday season as compared to other generations and are prioritizing new cities and experiences, according to “OOH Consumer Insights & Opportunities Q4 2023: Holiday Travel & Shopping,” the latest research report conducted by The […]