Five quotes from day 1 of the Fall 2023 IBOUSA conference in Indianapolis. OUTFRONT’s Andy Sriubus says stop devaluing your product. If we’re trying to make the argument to buyers that we have value you have to have integrity in that conversation so it’s not just buy the media for […]
Yesterday we asked Billboard Insider readers what their return on investment (ROI) hurdle rate is for new capital projects. Billboard Insider readers want a minimum ROI on out of home capital projects of at least 15%. One third of Billboard Insider’s readers seek a ROI of 15-20% on new capital […]
[CHARLOTTE, NC] – Gvest Capital, a Charlotte-based real estate firm, has completed its multi-faceted Ervin Complex in Charlotte. The project erected the largest OOH digital spectaculars in the Carolinas and restored the historic eight-story Ervin Building. After falling into disrepair following the 2008 recession, many thought the Ervin Building was […]
It’s one of the drawbacks of being a public company. You get sued on ever surprise announcement of bad news. The class action legal firms are circling Clear Channel Outdoor after last week’s surprise announcement of a $26 million SEC fine that shaved 3% off the stock. See release below… […]
A reader asks: I was working with my Controller recently on some financial planning and forecasting and the question came up on what a target ROI should be on a billboard. The ROI or return on investment or hurdle rate is the minimum return you want to see from capital […]
On September 25, 2023 the Indiana Supreme court ruled in favor of Reagan Outdoor Advertising in a sign rebuild dispute with Noblesville, Indiana. Here are the facts of the case. Reagan owned a non-conforming billboard in Noblesville. The Noblesville ordinance required non-conforming billboards to be kept in good repair and […]
Company: Creative Outdoor Markets: United States, Canada. Headquarters: 8875 Hidden River Parkway, Suite 300, Tampa Florida, 33637 Phone: 1-800-661-6088 Email: Admin@CreativeOutdoor.com Creative Outdoor operates a plant of 17,500 pieces of street furniture and bus benches in 250 municipalities around the United States and Canada. The firm was started in 2000 and has offices in […]
Do it outdoors Media executes Yves Saint Laurent’s bold out-of-home market domination campaign for their newest men’s fragrance, MYSLF in NYC. Yves Saint Laurent’s latest men’s fragrance, ‘MYSLF’, captivated New Yorkers through an ambitious Out-of-Home (OOH) multi-channel market engagement strategy. Orchestrated by the dynamic do it outdoors team, this campaign […]
Omnicom Media Group Singapore CEO Chloe Neo is to be a keynote speaker at the World Out of Home Organization’s forthcoming Asia Forum in Bali, Indonesia from November 1-3. Neo, has held a number of senior media posts with a myriad of National, regional and global businesses in markets such […]
By Neil Bell, Founder, New South Outdoor, LLC. As a billboard operator trying to grow my business, I juggle multiple tasks every day and not every aspect receives proper attention. There are, however, key aspects of my business I never overlook. Here are the 5 metrics that I certain to […]
