Company: Flo Advertising Markets: Las Vegas Address: 948 Rainbow Rock St, Las Vegas, NV. 89123 Email: mike@floadvertising.com Phone: 702-203-0471 Flo Advertising operates a 9′ by 21′ mobile billboard truck and 10′ by 21′ static digital billboard trucks, on the Las Vegas Strip. The company is owned by Michael Foland and Todd Lally who have a […]
Author: billboardinsider
Link Media Outdoor Revenue Up 9.5% in 2Q 2022
Link Media outdoor is still growing. Here are the results from the Boston Omaha 10Q for the 9 months ended September 30, 2023. Revenues increased 9.5% to $10.9 million for the 3 months ended September 30, 2023 due to an improvement in rental and occupancy rates and the acquisition of […]
Most Billboard Insider readers think OOH reps should make a salary plus 5-10% commission on revenue.
Yesterday Billboard Insider polled readers about how out of home sales reps should be paid. Here are the highlights. Nearly 80% of Billboard Insider’s readers pay out of home sales reps a salary plus a sales commission. Only 20% of readers pay a straight commission or draw against sales commission. […]
Vistar Adds Rubenstein to Board of Directors
New York, NY, November 14, 2023 – Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced today the appointment of Michael Rubenstein to its Board of Directors. Rubenstein is known in the media industry for his ability to build and manage leading advertising technology companies. […]
Kevin Gephart on Unique Benefits of Digital Out of Home
Billboard Insider is running a series by out of home sales expert Kevin Gephart on how to sell digital out of home. Today Kevin talks about how digital out of home is unique. Why DOOH is unique Roadside digital billboards are as old now as TV was in 1972. What’s […]
How Do You Pay Out of Home Sales Reps?
Billboard Insider received three queries over the past week asking about how to compensate sales reps. Some introductory thoughts. An industry rule of thumb says that a small out of home company should pay sales reps no more than 20% of collections. This should be thought of as the upper […]
Rate this Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: Fairmount Outdoor Advertising
Company: Fairmount Outdoor Advertising Markets: Texas Address: PO Box 25103, Dallas, Texas, 75225 Email: Billy@FairmountOutdoor.com Phone: 214-533-1718 Fairmont Outdoor operates a billboard plant with 16 faces including 15 static faces and 1 digital billboard faces in Texas. The structures are in the following communities: Dallas Fort Worth Rainbow Decatur Denison […]
Out of Home Media Rises Above Distrust of Political Ads
These days, it seems it is always political season. With campaigning having become a nonstop, year-round endeavor, spending on political advertising has skyrocketed as a result, jumping from just shy of 2.6 billion in 2016 to nearly $10 billion in 2022. Case in point, the 2022 federal midterm elections were […]
Company of the Day: Elite Media
Company: Elite Media Markets: Nevada Address: 145 Brightmoor Ct, Henderson, Nevada 89074 Email: sales@elitemediainc.com Phone: 702-492-0654 Elite Media provides large scale building wraps in Las Vegas. Some of the firm’s location include the Springhill Suites, Las Vegas Convention Center, Renaissance and the Las Vegas Monorail. Chad McCullough is the company’s President. Kate McCullough […]






















