Author: billboardinsider

Company of the Day: General Outdoor

Company:  General Outdoor Advertising Markets: California Address: 632 S. Hope Avenue, Ontario, CA  91761 Email: staff@generaloutdoor.com Phone: 909-983-4414 General Outdoor is a family-owned company which was founded in 1954.  General Outdoor operates a network of 38 billboard faces including 16 digital billboard faces in San Bernardino and Riverside counties in California. Several of the […]

Is Separate Consideration a Must for Lease Rights of First Refusal?

You don’t need separate consideration for a lease right of first refusal to be enforceable.  That’s the lesson of Adams Outdoor Advertising v Todd Tarr and Shirley Buchner. Here are the facts. Adams Outdoor Advertising and Shirley Buchner executed a billboard lease in 2008 that contained a right of first […]

Innovative Billboards Introduces Scrolling Billboard

In the last few years, roadside billboards have tended to fall into three categories: static/traditional, digital, and tri-vision. As an accomplished veteran inventor and entrepreneur, Paul Angott had an idea (Paul with 44 patents selling over $100M+ in patented products, was named Michigan 2011 Entrepreneur of the Year, and received […]

Company of the Day: Gordon Outdoor

Company:  Gordon Outdoor Advertising Markets: Kansas and Oklahoma Headquarters: Broken Arrow, Oklahoma. Phone: 918-636-6474 Gordon Outdoor Advertising operates billboards in Oklahoma and Kansas. Jeff Gordon is the company’s owner. Brian Firth is the company’s in-house graphics artist and production manager. The company operates multiple static, trivision, and LED signs in Oklahoma and Wichita.  Gordon […]

Public OOH Company M&A Activity Down

Moorgate Capital Partners has compiled an interesting table showing the public OOH company M&A activity from 2019 to 2023.  Some Billboard Insider observations. Acquisitions have slowed dramatically at the public out of home companies.  They closed only $163 million in acquisitions during the first 9 months of 2023, down from […]

Magna Forecasts 4.5% US OOH Growth in 2024

Magna published an updated media industry forecast for 2024. US out of home revenues are projected to grow by 4.5% in 2024 up from 2.1% in 2023. TV, publishing and direct mail revenues will decline in 2024.  Audio (e.g. radio and podcasting) revenues will increase slightly. Social media revenues and search […]

Company of the Day: Gateway Outdoor

Company:  Gateway Outdoor Advertising Markets:  Connecticut, Delaware, New Jersey, Michigan, New York, Pennsylvania, South Carolina, Virginia, West Virginia. Address: 18 Pleasant Grove Road, Long Valley, NJ. 07853 Phone: 908-684-8122 Gateway Outdoor Advertising operates a transit advertising and bus shelter business in 9 eastern states, a billboard business in Michigan and […]

Moreno Led Group Buys More Clear Channel Outdoor Stock

Out of home investor Arte Moreno has purchased 14 million more shares of Clear Channel Outdoor stock according to a schedule 13D’s filed with the SEC.  As of yesterday the group owned 10.6% of Clear Channel Outdoor’s common stock with a total investment value of $76 million based on yesterdays […]

Color Vision Adds Tingey to its Board of Directors

Central America, [12/1/2023] — Color Visión, the leading outdoor advertising company in Central America, is pleased to announce the appointment of Mr. Kurt Tingey, formerly Chief Financial Officer and Executive Vice President of Clear Channel Outdoor, to its distinguished board of directors. This strategic addition comes at a crucial moment […]

Company of the Day: Fruitland Outdoor

Company of the Day:  Fruitland Outdoor Advertising Markets: South Carolina Address: 138 Webber Rd, Faffney, SC. 29342 Email: trey@fruitlandoutdoor.com Phone: 864-425-8259 Fruitland Outdoor is a family owned billboard company that operates in the upstate of South Carolina.   The company is owned and operated by Joey Lemmons who founded the company.  Insider talked with Trey […]