Not a pretty picture for out of home stocks. All the public out of home companies failed to beat the market during the past three months due to fears about a recession impacting ad spending. The S&P 500 declined 10%. Lamar was off 17%, Boston Omaha down 27%, Clear […]
Author: billboardinsider
Billboard Insider Readers Talk Vinyl Recycling
Some reader comments on yesterday’s What Do You Do with Old Vinyl? post. A Midwest out of home exec Tom Giesken uses vinyls for slip n slides or sells them as covers or pond liners. I never dispose of vinyls. They come in handy for so many things; personal and […]
WOOH Announces First In-person Africa Forum
The World Out of Home Organization has announced its first in-person Africa Forum following a successful online event in 2022. The Forum will take place in Cape Town, South Africa from March 11-13 2024. This follows successful in-person WOO Forums in Asia and a number of online events. The second […]
What Do You Do With Old Vinyl?
Who will take your old vinyl? At the recent IBO show a panel of vinyl printers said Rareform, farmers and local recyclers will take old vinyl. Billboard Insider interviewed Damon Carson, Founder and President of Brighton, Colorado headquartered repurposedMATERIALS to learn more about recycling vinyls. What kinds of vinyl are […]
Rate this Ad By Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: Dupont Advertising
Company: Dupont Advertising Headquarters: 9381 Coldwater Rd, Fort Wayne, IN 46825 Market: Fort Wayne, IN Email: dan@dupontad.com Phone: 260-888-2216 Dupont Advertising owns and operates two billboard structures in Fort Wayne, Indiana. Both structures are two sided. Three sides are tri-visions, the fourth is a static face. To receive a free […]
Company of the Day: Driggers Outdoor
Company: Driggers Outdoor Markets: Louisiana Headquarters: 1440 Goodwin Road, Ruston, LA 71270 Phone: 318-251-0244 Driggers Outdoor has over 100 sign locations in Louisiana stretching along I-20 as well as I-49 south from Shreveport. The company is an operator associate of the IBOUSA. Rodney Driggers is the company’s President. Rodney, how did you enter […]
Paul Wright on OUTFRONT
Billboard Insider asked SignValue’s Paul Wright to talk about OUTFRONT’s Canadian sale and new equity investors. Wright also talked about the return of airport traffic which is good news for OUTFRONT, JCDecaux and Clear Channel Outdoor. What’s your take on the OUTFRONT Canada sale? We like OUTFRONT’s sale of their […]
Billboard Insider Readers Split on Accepting or Rejecting Anti-Hamas Billboard
Billboard Insider readers split 50/50 on whether to accept or reject a billboard ad which said “Oh, don’t be naive. Hamas would chop your head off too.” Here are the poll results. One Billboard Insider reader says the ad tells the truth: It would be different if this was fake […]
Three Things About the OUTFRONT Canada Sale
OUTFRONT shares increased 8% this week following news that the OUTFRONT is selling OUTFRONT Canada to Bell Media for $300 million US. Three things about the sale. Stock purchase The transaction is a purchase of the shares of OUTFRONT Canada, not a purchase of assets. This carries more risk for […]