Author: billboardinsider

Company of the Day: JGI Outdoor

Company: JGI Outdoor Markets: Texas, Louisiana, New Mexico Address: 525 Park Grove, Katy Texas, 77450 Email: contractjgi@jgioutdoor.com Phone: 281-992-2828 JGI Outdoor is a privately held company which operates billboards in Texas. The company was started in 1994 by John P Gannon with the acquisition of forty billboards.  Today the company has over 1,000 billboard faces […]

Chris Grosso wants to grow Intersection’s municipal media business

Company: Intersection Markets: Nationwide US Headquarters: 470 Park Ave South, 10th Floor, New York, NY. 10016 Phone: 212-644-6200 Email: hello@intersection.com Intersection operates a network of digital and static screens across multiple 15 urban markets in the US.  The company has deployed smart kiosks around New York City and in Newark.  The […]

Finding and keeping good people. What do you do?

A Billboard Insider reader posed this question: What do you do to find and keep good operations and real estate people?  Some of our thoughts: Offer equity or a performance bonus. Offer equity or a performance bonus to the right person.  If you have a small company and your general […]

OAAA announces speakers for 2024 OOH Media Conference

OAAA is unveiling another impressive lineup of industry leaders and innovators who will take the stage at the highly anticipated 2024 OOH Media Conference, taking place from April 29 to May 1, 2024 at the Omni La Costa Resort in Carlsbad, California. The 2024 OAAA Media Conference is a must-attend event for the […]

Broadsign Releases State of Static OOH Report

Digital out-of-home (DOOH) may have claimed the limelight in recent years, but demand for static OOH remains strong. It accounts for nearly 70% of available OOH market inventory today. While both OOH formats present unique challenges for media owners, Broadsign today released its first State of Static OOH report, which provides […]

Jonathan Graviss on Two Out of Home Sales Wins

Last week, 28 year out of home veteran Jonathan Graviss talked about 3 traits of high performing out of home sales reps.  Today he talks about about two out of home sales wins. What out of home sales are you proud of? I think back to my very first sale […]

Anna Bager: We need to go to market with a simple crisp message

On today’s Billboard Insider podcast, OAAA President and CEO Anna Bager highlights the out of home stories to watch in 2024 and what brands are saying about out of home. What are some important stories to watch in 2024 2024 is an election year that’s going to be huge and […]

Company of the Day: Jared Outdoor Advertising

Company: Jared Outdoor Advertising Markets: Missouri Address: 2870-A S. Ingram Mill Rd, Springfield, Missouri, 65804 Phone: 417-877-7900 Jared Outdoor operates a billboard plant with 46 total faces and 9 digital faces in Southwest Missouri.  Curtis Jared is the company’s owner. To receive a free morning newsletter with each day’s Billboard […]

Andy Goodman on Billboard Leasing Trends

Billboard Insider talked with out of home leasing and development expert Andy Goodman about trends in billboard development and leasing. You’ve been busy developing signs Yes we’ve completed a few digital signs for clients.  The most recent one was in the city of Yucaipa on the 10 Freeway for Leonard and […]

Anić Outdoor Chooses DoohClick

Stockholm, Sweden: Anić Outdoor, which has developed the biggest large format out of home (OOH) network in Croatia, has chosen DoohClick as its ad network management partner. The appointment is integral to the growth plans of Anić’s out of home business which encompasses more than 400 static and digital large […]