Author: billboardinsider

Company of the Day: Gotcha Covered Media

Company:  Gotcha Covered Media Markets:  Washington Headquarters: PO Box 1488, Gig Harbor, WA  98335 Phone: 866-355-6267 Gotcha Covered Media operates a billboard plant with 22 faces in Western Washington in the following communities: Everett Fife Gig Harbor Port Orchard Belfair Kelso Kalama Most of the company’s faces are 10′ by 20′ due to […]

Huntington Outdoor Gives New Life to an Old Building

Huntington Outdoor recently bought an empty church in Gordon, Ohio and converted the space into offices.  Billboard Insider talked with Haleigh Powell Bayer about the project. Haley, how did the project come about? We used to have two offices about 45 mins apart. This January we bought this old church […]

Remi du Preez to Speak at WOO Africa Forum

Polygon Founder and Managing Director Remi du Preez has been named as the second keynote speaker at the World Out of Home Organization’s Africa Forum, to be held in Cape Town from March 11-13 2024. He will headline the second day of the Forum which focuses on the Science of […]

Clear Channel Outdoor – What Might Have Been Is Not What Is

  Clear Channel Outdoor stock finished at $1.66 Friday, down from $10.59 ten years ago.  Over the past decade almost everything that could go wrong did.  Bad ownership.  Bad overseas assets.  No one watching expenses.  Covid. iHeart’s looting One of the first things that you’ll notice is that revenues and […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Grapevine Outdoor

Company:  Grapevine Outdoor Markets:  Oregon Address: Portland, Oregon. Email: info@grapevineoutdoor.com Phone: 503-333-5957 Grapevine Outfoor operates a plant of wallscapes, digital billboards, advertising trucks and indoor mall signage in Portland, Oregon.  The company’s principals are Abe Tannenbaum and Russell Davis-Cohen       To receive a free morning newsletter with each day’s Billboard […]

Rod Rackley on Vinyl Trends and the 2024 OAAA Show

Billboard Insider spoke with Rod Rackley, the CEO and President of Circle Graphics on trends in the vinyl market.  Circle Graphics leads US out of home printing market in market share, number of factories, customer base, employee count, and revenue. Rod you’re on the OAAA Board of Directors. Could you […]

DOMedia Expands to Asia

14th December 2023, Columbus, Ohio – Location Media Xchange (LMX) and DOmedia have partnered to make over 15,000 out-of-home (OOH) media assets available to purchase online through BillboardsIn.com, the world’s most-used local OOH ad marketplace. Starting today, advertisers can plan and buy local ad campaigns in Singapore, Malaysia, Indonesia, Thailand, […]

Company of the Day: Giesken Outdoor

Company: Giesken Outdoor Markets: Ohio Headquarters: 115 Sophia’s Lane, Ottawa, OH  45875 Phone: (866) 443-7536 or (419) 233-71453 Email:  tom@gieskenoutdoor.com Giesken Outdoor Advertising operates a billboard plant with a trivision and a digital billboard in Sidney, Ohio. Tom Giesken is the company’s owner.  Giesken is an operator associate in the IBOUSA. In […]

Lamar’s Secret Sauce

Lamar’s stock has almost doubled in the past 10 years from $54.11 at December 31, 2014 to $103.98 as of yesterday.  What’s the secret sauce?  Grow revenues and mind expenses.  Lamar’s CEO Sean Reilly says that Lamar’s acquisitions include steel, ad contracts and leases but not buildings or people.  This […]