Here are five things Billboard Insider learned from reading OUTFRONT Media’s 2023 10-k. Entertainment, Entertainment, Entertainment As Hollywood goes, so goes OUTFRONT. The entertainment industry accounts for 20% of OUTFRONT’s total revenues. When movie-making is curtailed by COVID or an actors strike, OUTFRONT will suffer. When Hollywood is healthy OUTFRONT […]
2024-03-26 Toronto Canada, for immediate release. Spotzi, the Canadian mapping and consumer data company and OOH Info LLC, the traffic metrics aggregator launched to assist media owners on the supply side, announced today an integrated mapping solution for IBO USA members via the IBO Speedway. “We have been searching for […]
Company: KS Billboards Markets: Kansas Address: Wichita, Kansas Email: sales@ksbillboards.com Phone: 316-425-4125 KSBillboards.com sells advertising on 15 digital billboard locations in Witchita, Kansas. Billboard Insider talked with Kacie Edwards Kacie Edwards, KS Billboards How did you get into the out of home business? Around 10 years ago we erected our first billboard on North Rock […]
Here are five things about Lamar Advertising Billboard Insider learned from reading Lamar Advertising’s 2023 10-k. Billboards, Billboards, Billboards Lamar is all about roadside billboards. Roadside billboards have averaged 88-89% of Lamar’s total revenue for the past 10 years. The company’s highway sign logo business has accounted for 4-6% of […]
Here are some excerpts from OOH Sales expert Kevin Gephart’s conversation with Chris Lytle who has trained sales professionals for 44 years. Last week Kevin and Chris discussed the OOH sales management trap. Today they explain the importance of sales manager courtesy calls. Kevin Gephart. Somebody had a comment after […]
[TEMPE, Ariz. – March 25, 2024] – Verde Outdoor Media, an independent provider of outdoor advertising solutions, today announced the expansion of its billboard inventory into new markets spanning Hudson Valley, New York, and Northwest New Jersey. This strategic move significantly broadens Verde Outdoor’s reach, enabling advertisers to connect with […]
Company: KEVANI Markets: California, New York Headquarters: 1013 S. Los Angeles St, Suite 8A, Los Angeles, CA 90015 Phone: 310-579-9343 Email: info@kevani.com KEVANI is an out of home sales organization which specializes in high profile out of home assets. The company has 24 total display faces including 16 digital faces, primarily in […]
Inflation matters for an out of home company. It tells you how fast you need to grow revenues to avoid going backwards and landlords incorporate inflation into their out of home rent expectations. In January Billboard Insider reported that inflation was 3.4% for 2023. The good news is that inflation […]
Company: Lake Billboard Markets: Ohio Address: 1285 N. Ridge Rd, Painesville, OH 44077 Email: brian.avsec@lakebillboard.com Phone: 440-290-9765 Lake Billboard operates two digital billboard faces on Route 2 just outside of Painesville, Ohio. Billboard Insider talked with Brian Avsec the company’s founder. Tells us about the company It’s just me, I […]
In response to Andy Goodman’s article on Abatement Clauses, we would just add that the CalTrans case is obviously not the only time (or state law to consider) when visibility issues and abatement can become an issue in billboard leases. There are several reasons to have a good abatement clause […]
