Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Highway Displays Outdoor Market: New York Headquarters: 404 Maple Street, Poughkeepsie, NY 12601 Phone: 845-452-2121 Email: info@highwaydisplays.com Highway Outdoor has over 420 static and digital billboards in the mid-Hudson valley. The company was founded by Louis Schwartz, a Hungarian immigrant in 1918. The company has 10 employees. Evan Hartman is […]
The FHWA November 2023 Traffic Volume Trends contains good news for roadside billboards Look that this FHWA chart of millions of vehicle miles traveled on all roads and streets. November 2023 million miles travelled was 263,557 or 1.3% above the pre-covid level of 260,326. Million miles travelled for the first […]
Company: Hart Advertising, Inc. Headquarters: 69 E Seminary St, Norwalk, OH 44857 Market: North Central Ohio Phone: (419) 668-1194 Email: cindy@hartbillboards.com Hart Advertising operates a billboard plant in nine counties in northern Ohio. The company was started by William T Hart in 1943. Hart’s children – Gay Sanders and W Taylor Hart – […]
It is impossible to maximize success without focus. Expecting sales managers to also carry an account list dilutes their focus. You can’t be a good sales manager AND a competent salesperson at the same time. A sales department of four or more sales reps requires a full-time, dedicated sales manager […]
Billboard pioneer Jack Lipscomb died on January 4, 2024. In 1958 Jack was asked to run Pioneer Advertising Company for Lester E. Cox and eventually bought the company and grew it to cover nearly half the state of Missouri with billboards. Jack served as Chairman for the OAAA Legislative Committee. […]
Out of home continues to grow and outpace most local advertising channels, and OAAA wants to highlight the quantifiable impact your local campaigns made. Showcase your OOH excellence by entering the annual OAAA/Geopath Local Case Study Awards contest. Eligible campaigns must have produced quantifiable results for local advertisers in […]
A majority of Billboard Insider readers think an out of home sales manager shouldn’t have any accounts. Some readers said there are exceptions… An out of home sales manager has keep some accounts so you don’t forget what it’s like to deal with customers. An out of home executive saysI […]
NEW YORK, NY – January 9, 2024 – Today, global media agency Assembly announced the latest in retail media innovation – a first-of-its-kind planning tool called ShopConnect that marries programmatic buying with digital out-of-home (DOOH) to create more effective and meaningful real-time experiences for consumers. The tool was designed in partnership […]
Company: Greensigns Market: Chicago Headquarters: 2700 S. River Road, Suite 203. Des Plaines, IL 60018 Phone: 312-624-8550 Email: info@greensignschicago.com Greensigns operates a network of digital and static billboards in the Chicago area. Joseph Mancino is CEO. Mancino was a guest on the Billboard Insider podcast in June 2o20. We caught up with him […]
