by David Strnad, Chief Product Officer, OOH, Ipsos Out-of-Home (OOH) is having a measurement moment, and frankly, it’s overdue. As advertisers rightfully demand the same accountability from OOH that they get from other channels, the market is flooded with aggressive narratives suggesting that more data points, specifically from sensors and […]
“We ended 2025 with encouraging sales momentum,” was how Lamar Advertising CEO Sean Reilly lead off the company’s 4Q 2025 earnings call. Here are the results of Lamar Advertising’s 4th quarter 2025 earnings releaase and earnings call, sponsored and analyzed by SignValue. Net revenues increased by 2.8% to $596 million. […]
Company: Saline Signs Markets: Arkansas Headquarters: Benton, Arkansas Email: justin@salinesigns.com Phone: 501-213-5453 Saline Signs operates a billboard plant with 98 total displayt faces including 7 digital display faces in Arkansas. Billboard Insider talked with Maggie Adams. How did Saline get into the out-of-home advertising business? Saline Signs entered the out-of-home […]
Take a look at the latest CPM (cost per thousand impressions) taken from Solomon February 2026 Media Monthly report. Out of home is a better value than broadcast TV, influencer marketing, streaming and newspapers. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word […]
New York, NY – February 18, 2026 — Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, and part of T-Mobile Advertising Solutions, today released its State of Consumer Attention Report, which examines what today’s audiences notice, trust, and do in response to advertisements. The report, which […]
Company: JR Promotions Market: Indiana, Kentucky. Headquarters: 430 2nd St, Columbus, IN 47201 Phone: 812-379-2173 JR Promotions owns over 1,400 billboard faces in Indiana and Kentucky. The company was started by Janeen Sprague in July of 1986. In the spring of 1988, Richard Sprague joined to help the company focus on growth and […]
February 18, 2026 — Adams Outdoor Advertising today announced the acquisition of two strategic billboard locations in the Charlotte, North Carolina and Virginia markets. Both transactions reinforce the company’s continued focus on disciplined, high-impact growth. In Charlotte, Adams acquired a premier digital billboard asset from Cameron Outdoor, serving westbound traffic heading into the […]
WASHINGTON, D.C. — February 18, 2026 — As brands navigate an increasingly automated and fragmented media environment, the Out of Home Advertising Association of America (OAAA) is bringing together the leaders shaping modern brand power. OAAA today announced additions to an already powerhouse lineup for the 2026 OOH Media Conference, […]
Thanks to everyone who submitted their toughest OOH sales questions. I will tackle the most common ones over the next few installments. Let’s start with the Number 1 question: “How do we keep competitors from undercutting our rates and stealing our business?” There isn’t a magic solution. Solving it requires […]
Some highlights from Where Did All the Ads Go? published by the Postsecondary Ecucation and Economics Research Center. The report attributes a declined in overall higher education ad spending to declining enrollment and school closures. Out of home spending however has been stable… The number of higher educational institutions buying […]
