Author: billboardinsider

Andy McDonald on Clean Zones and Why they Matter for your OOH Company

The OAAA recently issued a legal report discussiong clean zones.  Billboard Insider talked with OAAA SVP-Government Affairs, Andy McDonald to learn more. Andy, what are clean zones and why do they matter to an out of home company? Clean zones are buffer areas established by host cities, in coordination with […]

Clear Channel Outdoor Runs Blood Cancer United Ads

  New York, NY – Clear Channel Outdoor (NYSE: CCO) today announced it has partnered with Blood Cancer United – formerly The Leukemia & Lymphoma Society, the largest global nonprofit focused on serving blood cancer patients – to activate a new Out-of-Home (OOH) campaign following the recent unveiling of the […]

Link Media President Scott Lafoy Reflects on 40 Years in Out of Home

Billboard Insider interviewed Link Media Outdoor President and CEO Scott LaFoy, who justed celebrated 40 years in the out of home industry. What’s the biggest out of home industry change which you’ve seen in the past 40 years? No doubt the biggest change was digital. Going from static single message […]

Sullivan Joins NPRP

Los Angeles, CA — NPRP Media, a boutique & award winning out-of-home (OOH) agency known for delivering meaningful cultural connections to brands through strategic, creative, and high-impact media, today announced the appointment of Andrew Sullivan as Senior Vice President, Partnerships. In this new role, Sullivan will lead NPRP’s brand and […]

Company of the Day: Eagle Outdoor

Company: Eagle Outdoor Advertising Headquarters: 1447 N 175 E, Warsaw, IN 46582 Market: Northern Indiana Phone: 800-867-4467 Dan Walcott the founder of Eagle Outdoor started painting billboards at the age of fifteen. He literally “learned the ropes” by apprenticing for Lockridge Outdoor who hand painted billboards on site, hanging from a swing stage for […]

Beware of OOH Impersonation Scams

Billboard Insider is running a series on protecting your company from out of home fraud.  We’ve talked about check fraud and pig butchering. Today we’ll discuss impersonation scams. Impersonation scams have been around for a while.  Scammers mine a company website or linked in and use the info to pretend […]

Registration Opens for 2026 OOH Media Conference

  WASHINGTON, D.C. – October 14, 2025 – The Out of Home Advertising Association of America (OAAA) today announced that registration is officially open for the 2026 OOH Media Conference, the largest gathering of the out of home (OOH) advertising industry, taking place May 11–13, 2026, in Dallas, Texas. This […]

Keep your OOH Company Safe-Don’t Respond To Anonymous Texts

Billboard Insider is running a series on how to protect your out of home company from financial fraud.  Last week Billboard Insider talked about check fraud.  Today we’ll talk about the importance of not responding to anonymous texts. Pig Butchering Billboard Insider gets several of these texts per week.  An […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

DPAA Video Summit is Oct 14

Since 2019, the DPAA has made Broadway performances a Summit tradition (because yes, Broadway IS a major OOH client – those marquees don’t light themselves!). From The Temptations to Neil Diamond, from Hadestown to Back to the Future, the global digital OOH association has brought the best of the Great White Way to […]