Author: billboardinsider

Richard Rothfelder on Reliance on Surveys

Billboard Insider recently received a question from a reader that I bet many of you have experienced: An ooh company installs or buys a billboard and assumes an old survey is recorded…time goes by and the state highway department widens the highway and finds the sign partially in the existing right […]

Trailhead Media’s Carl Hutchinson Says Be Wary of Lease Inflators

A few weeks ago out of home leasing and development expert told our readers to be cautious about billboard lease escalator clauses.  Trailhead Media Assistant Director of Real Estate agrees:  From my experience, this is exactly where many OOH deals quietly go wrong.  I’ve seen leases that looked completely reasonable […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

The Clear Channel Outdoor Payday

Here’s who get’s a big payday when the Clear Channel Outdoor Transaction closes.  The calculations are sponsored and analyzed by Signvalue. Stockholders who bought in during the past five years. The stockholders get $2.43 per share.  Here’s what the total stock gain depending on when you bought the stock.  This […]

Motionworks on Geopath and Measurement Solutions

Billboard Insider wrote about Geopath’s difficulties in Geopath’s financial woes.  Geopath responded in Geopath Interim CEO Rob Peterson on Geopath’s Progress.  Billboard Insider’s coverage mentioned a Geopath contract with Motionworks.  Motionworks CEO and C0-Founder Ryan Kinskey has asked to respond to our Geopath coverage below. Thank you for the opportunity […]

Whistler Billboards expands in Kansas City

Whistler Billboards is officially expanding into the Kansas City metro area.  This marks a major step forward for our regional growth strategy and strengthens our presence across the Midwest. With the addition of 50 billboard locations across Missouri and Kansas, Whistler Billboards now operates in three powerful metro markets: Tulsa, […]

Company of the Day: Kelso Outdoor

Company: Kelso Outdoor Markets: Florida Headquarters: 7208 W. Sand Lake Rd, Suite 303, Orlando, FL  32819 Phone: 407-648-7001 Email: Info@KelsoOutdoor.com Kelso Outdoor Advertising is is a Florida out of home advertising company.Kelso Outdoor Advertising, LLC was founded by Company President Pat Kelso who began his outdoor advertising career as a sign painter for Adams Outdoor […]

Clear Channel’s Talking Points on the Mubadala Sale

We thought you’d like to see a copy of a toolkit circulated to Clear Channel Outdoor managers  containing frequently asked questions and other talking points related to the sale of Clear Clear Channel Outdoor to Mubadala Capital.  The toolkit was filed with the SEC so is public information. Announced Acquisition […]

With GenLogs You can make Money While Fighting Cargo Theft and Human Trafficking

By Peter Anderson, Sensor Partnerships Lead, GenLogs.io In the Out-of-Home world, a billboard is usually valued for what people see on it. But for GenLogs, the value lies in what the billboard sees. Just two years ago, we reported on GenLogs’ innovative model of renting space on billboard structures to […]

Company of the Day: Joyce Outdoor

Company: Joyce Outdoor Advertising Markets: New Jersey, Chicago, Pennsylvania Headquarters: 800 James Avenue, Scranton, PA  18510 Phone: 570-871-0311 Email: info@joyceoutdoor.com Joyce Outdoor Advertising operates a plant which includes 33 total billboard and wall faces including 5 digital faces in New Jersey, Chicago and Pennsylvania.  In September 2019 the company developed a wallscape targeting the athletic facilities […]