Roy H Park, Jr has published a new edition of Sons in the Shadow: Surviving The Family business as An SOB, a book about his business career including stints as CEO of Park Communications Inc. and Park Outdoor. Here’s an excerpt from the book where Roy Park Jr. talks about […]
Almost two-thirds of Billboard Insider readers have used bank debt to grow their out of home companies. Here are the results of our readers poll concerning what forms of debt financing people have used to grow their out of home companies: Insiders Take: We are surprised at how many companies […]
OOH and the 4A’s: OOH Future Forum brought together leading marketers, agency executives, and media innovators to explore how out of home is evolving at the intersection of technology, creativity, and culture. This event, now in its second year, showcased OOH that is both grounded and accelerating—anchored by trust, powered […]
There are four sources of out of home debt financing. You can: Sell your receivables (e.g. factoring) Lease your structures or digital billboards from a finance company (e.g. YESCO Financial Solutions or Formetco Replace your Face). Borrow from a private lender (e.g. Billboard Loans, Stark Capital, Verde Outdoor Capital) Borrow […]
Company: Fox Outdoor Advertising Markets: North Georgia Headquarters: 6350 Lake Oconee Parkway, Suite 102, PMB 113, Greensboro, GA 30642 Phone: 770-765-2510 Email: sales@foxoutdooradvertising.com Fox Outdoor owns and operates a billboard plant with 23 total billboard faces including 20 static and tri-vision faces, and 3 digital billboards in the North Georgia Market including the following areas: […]
By Matt Molina, President, Harkey Media When a company evolves — in this case, through a new partnership — billboards become one of the most effective tools to signal that change to the world. Unlike digital ads that can feel fleeting, out-of-home advertising provides scale, consistency, and cultural presence that […]
Baton Rouge, LA – November 3, 2025 – Lamar Advertising, one of the largest outdoor advertising companies in the world, today announced the launch of Heroes Across America, a Veterans Day interactive Out of Home campaign honoring the service of U.S. Armed Forces veterans. For one week beginning November 7th, […]
3 November 2025: Wildstone, the leading owner of outdoor media infrastructure globally, has significantly increased the number of panels managed by Alpha Media Group as part of the second stage of its partnership with one of Spain’s most well-known (OOH) media operators. The strategic collaboration between the firms, which began […]
One in 16 Billboard Insider readers have used money from an equity fund to grow their out of home company. Today we interview Jim Matalone, the owner of Mad Dog Consulting about the pros and cons of using equity fund money to grow an out of home company. You used […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
