Today, out of home leasing and development expert Andy Goodman of Age Advertising discusses billboard lease escalator clauses. Ask a room full of industry veterans what a reasonable out of home lease escalator looks like, and you will get a range of answers—followed quickly by stories of deals that made […]
Earlier this month Billboard Insider wrote that it takes four months for a new digital billboard to get to full occupancy of 80%. A reader suggested that it may take more than a year to reach full occupancy and that full occupancy of 80% is too high for digital billboards […]
Company: Hudson Valley Outdoor Market: New York Address: 799 Violet Avenue, Hyde Park, NY. 12538 Email: evan@highwaydisplays.com Phone: 845-452-2121 Hudson Valley Outdoor (formerly Highway Display) operates a plant of 385 static roadside faces in New York. Billboard Insider talked with Evan Hartman. What lead to the name change? In the […]
In Mind The Gap – Financing the Post Install Billboard Deficit Billboard Insider suggested that a new digital billboard should be able to get to full occupancy in about 4 months. An eastern out of home executive says it may take longer than 4 months to lease up a new […]
Company: J&B Signs Market: Illinois Headquarters: 105 West Chicago Ave, Chicago, IL 60654 Phone: 312-640-8181 Email: info@JandBsigns.com J&B signs operates a billboard plant in Chicago, Illinois. The company was founded in 1981. Bob Hoelterhoff is the company’s President. Michael Hoelterhoff is project manager. Billboard Insider hears the company sold off most […]
Las Vegas, NV — January 2026 Las Vegas Billboards (LVB), Nevada’s largest privately held network of digital billboards, is entering a bold new era with a refreshed identity, expanded national partnerships, and a strategic leadership hire, reinforcing its position as the go-to platform for brands in America’s fastest-growing media market. “For […]
Guidelines/Program Information Objective The Future Leaders program champions diversity and fosters the growth of the next generation of out of home professionals. Selected participants will receive an all-expenses-paid trip to the 2026 OOH Media Conference, where they will engage in sessions, activities, and networking events—an invaluable opportunity to build connections and gain insights […]
Company: Inspiration Lane Markets: Ohio Address: Cleveland, Ohio Email: info@inspirationlanellc.com Phone: 216-952-5482 Nick and Paula Pecko with family Inspiration Lane is a family-owned business which operates digital and static billboards in Cleveland, Ohio. The company’s founders and owners are Nick Pecko and Paula Young Pecko. How did you get into the out of home […]
In Who wants to get paid when during new billboard construction we stressed that you need to spend substantial capital on a new billboard before the billboard generates cash. Your sign construction budget should include a 5% contingency to handle a few months of deficit cashflow after a billboard is […]
Here’s a short course on who wants to be paid when during billboard construction. This matters because it means you’ll need to put up your capital several months before the billboard is generating cash. Permit costs – Paid up front before issuance of permit. Steel fabricators – 50% deposit when […]
