Circle Graphics CEO Rod Rackley is writing a three part series on John Morgan’s terrific keynote at last year’s OAAA conference. Yesterday I left off with Morgan’s verdict on our industry’s creative: most of it isn’t creative. What made his keynote more than a good roast was what came next. […]
Author: billboardinsider
Reflecting on One of the Best Keynotes in OAAA History. When Our Biggest Customer Took the Stage
By Rod Rackley I’ve been to 25 OAAA conferences. That’s a lot of hotel ballrooms and a lot of keynotes. If I’m honest, most of them are gone from my head by the time the plane lands. John Morgan’s talk in Dallas last May is the exception. Six months later […]
New Tradition Acquires Connell Outdoor
NEW YORK — November 3, 2026 — New Tradition, a leading independent out-of-home media company known for landmark media in iconic, high-traffic locations, today announced its acquisition of Connell Outdoor Advertising, adding 88 static and digital billboard faces to its portfolio and expanding its Las Vegas presence with extensive […]
Company of the Day: Trailhead Media
Company: Trailhead Media Markets: Alabama, Florida, Georgia, Indiana, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee Address: 401 Central, Laurel, MS. 39440 Phone: 601-651-7800 Trailhead Media is a private company which was formed in 2020. The company has a billboard plant with 3,250 faces, including 305 digital displays in […]
Shel Starkman collection documents hand-painted billboards
SOUTHERN CALIFORNIA – Oct 29, 2026 – A privately held collection associated with commercial artist Sheldon “Shel” Starkman is being organized and preserved, revealing an unusually detailed record of the hand-painted billboards that once transformed Southern California streets and entertainment corridors. The collection is not simply a portfolio of finished […]
JCDecaux Partners with Centre Pompidou
Paris, 2 November 2026 – JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that JCDecaux Artvertising, a benchmark in outdoor scenography and large-format communication in urban environments, has been selected by the Centre Pompidou to complement its iconic building with advertising and artistic installations throughout its […]
Billy Tolson on Murals
Billboard Insider is running an interview series with Fairmount Outdoor President Billy Tolson. Billy has talked about finding his way from child acting to the out of home industry and what makes a good billboard lease. Today he talks about his California murals business. How did you enter the California […]
Two-thirds of Billboard Insider Readers Accept Percentage Leases
Last week we polled Billboard Insider readers as to whether they accept percentage leases where the landlord’s rent is a percent of the revenues generated by a billboard. Two-thirds of our readers accept percentage leases. Here are the poll results. To learn more about percentage leases see Pros and Cons […]
Borrell’s New Forecast Shows Digital Advertising Growing Faster
Borrell Associates has released a new advertising report. We asked Gordon Borrell what it means for the out of home industry and he said this: “Out of Home continues to defy the gravity that other forms of traditional media have been suffering. It’s been a remarkable performer, both on the […]
Rate This Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]






















