Know your opponent. Here are Scenic America’s financials for the last four fiscal years ended March 31, 2022, 2023, 2024 and 2025. Revenues increased 4% to $2.1 million during fiscal 2025 (12 monthed ended March 31, 2025). Expenses increased 4% to $1.4 million during fiscal 2025. Scenic generated a funds […]
Author: billboardinsider
Company of the Day: Highway Displays
Company: Highway Displays Outdoor Market: New York, Connecticut, New Jersey Headquarters: 799 Violet Avenue, Hyde Park, NY. 12538 Phone: 845-452-2121 Email: michael@highwaydisplays.com Highway Outdoor has over 370 face static and digital billboards in the mid-Hudson valley. The company was founded by Louis Schwartz, a Hungarian immigrant in 1918. The company has […]
Andy Goodman says not all billboard locations are created equal
Today Out of Home location development expert Andy Goodman of Age Advertising talks about what makes a great billboard location. Not all billboard locations are created equal. A truly terrific site consistently delivers advertiser value, long-term revenue, and strong audience engagement. Four core factors reveal whether a location has that […]
Clear Channel Outdoor Extends Scott Wells Employment Agreement
On December 15, 2025, Clear Channel Outdoor Holdings, Inc. (the “Company”) and Scott R. Wells, Chief Executive Officer of the Company, entered into a second amended and restated employment agreement (the “Second A&R Employment Agreement”), effective as of January 1, 2026 (the “Effective Date”). As of the Effective Date, the Second A&R […]
Seen Media Hires JD Allman
New York, NY – December 10, 2025 – Seen Media Group, a trailblazer in premium out-of-home media and a force redefining how brands engage the streets, is excited to welcome JD Allman as its new Senior Vice President of Operations. In this new role, JD will guide the evolution of […]
Perrier-Jouet and Visual Feeder launch campaign transforming vacant storefront windows to ads
NEW YORK and LOS ANGELES. Dec 21, 2025. Perrier-Jouët, the iconic maker of fine Champagnes since 1811, has launched a landmark interactive window campaign in partnership with Publicis and Visual Feeder. The holiday installation transforms two major flagship retail locations into luminous, immersive worlds inspired by the brand’s deep connection […]
Rate This Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: Houck Transit
Company: Houck Transit Advertising Markets: United States Address: 1025 Tomlyn Avenue, Suite 100, Shoreview, MN 55126 Phone: 800-777-7290 Email: info@houckads.com Justin Houck, President, Houck Transit Advertising Advertising operates transit advertising programs with over 40 public transit systems in the Midwest and eastern United States. The company was started in 1919 by Leo Houck and is […]
Jim Poage on 4 OSHA Hot Buttons
Jim Poage has a new podcast called The Billboard Safety Guy. On December 3 he talked about OSHA’s top ten citation list. Here are some items which made the list together with Jim’s comments. Machine guarding. And a lot of people in outdoor and billboards say, well, we don’t really […]
DOmedia adds Jeff Bell to Board
DOmedia has added Jeff Bell, the former CEO of LegalShield to its board. Billboard Insider considers this a fortuitous appointment at a time when legal firms are ramping up their out of home advertising. DOmedia, the leading platform for out-of-home (OOH) advertising, announced the appointment of Jeff Bell, former LegalShield […]
























