Author: billboardinsider

More on the Mark Walter Story…

Yesterday Billboard Insider reported that the DOJ is investigating certain transactions involving insurance companies owned by Mark Walter, the owner of TWG Global.  TWG Global is a partner in the pending buyout of Clear Channel Outdoor.  The Wall St Journal ran an additional story today which included this: The recent […]

US Out of Home Revenue up 9.2% in 2Q 2026

Brands are increasing their OOH investment driving ad spend up 10.7% in the second quarter of 2026 to $3.16 billion, and the strong quarter pushed year-to-date OOH revenue growth to 9.2% in 2Q 2026 The growth was broad-based, with digital OOH, technology and AI advertisers, financial services and major live […]

David Bell joins Veridooh Advisory Council

18 August 2026: Veridooh, the award-winning global leader in independent out-of-home (OOH) verification, has appointed David Bell to its Advisory Council to work closely with the Co-Founders and Co-CEOs, Mo Moubayed and Jeremy Yang. The appointment brings one of advertising’s most respected leaders into Veridooh as the company continues to […]

Company of the Day: Roland Digital Media

Company:  Roland Digital Media Markets: Tennessee Headquarters: 2300 W. Jackson St, Cookeville, TN  38501 Phone: 931-528-8100 Roland Digital Media operates a a plant of over 450 billboard faces including 41 digital billboards in Middle Tennessee.  In addition the company has a brand consulting and website design business (you can tell because the company’s […]

Keep an Eye on the Mark Walter Story..

Billionaire investor Mark Walter is under DOJ investigation for not disclosing certain loans his insurance companies has made to other companies he controls.  Here’s a review of the situation, sponsored and analyzed by SignValue. Insurance companies are allowed to lend to affiliates so long as those loans are disclosed.  The […]

OOH’s biggest problem isn’t creative, It’s the report

A media buyer running paid social sees results before the campaign ends.  The numbers arrive in one place, in one format, updated continuously, with a clear line from spend to outcome.   Nobody has to build anything. A buyer running out of home across six markets gets something else entirely.  Six […]

Tyler Media Kinda Chic Self Promo

Billboard Insider talked with Rick Newcomer, SVP of Sales at Tyler Outdoor Advertising about a new self-promo campaign Tyler is running. What’s the program? We decided to embrace the “Kinda Chic” social media trend and created a campaign around it. Where did the idea come from? The creative was developed […]

Link Media Outdoor Revenues up 3% in 2Q 2026

Here are the financial results for Link Media Outdoor for the second quarter of 2026  sponsored and analyzed by SignValue.  The numbers come from the Boston Omaha 2Q 2026 10Q and investor presentation.   Billboard revenues increased 3% to $11.7 million during the second quarter of 2026 due to increases […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Roger Budd Billboards

Company: Roger Budd Billboards Markets:  Georgia Address: 2907 N Patterson St, Valdosta, Georgia 31602 Email: info@rogerbudd.com Phone: 229-2440-3300 Roger Budd Company operates a real estate business which includes a billboard plant which has 78 faces including 7 digital faces in Georgia.     To receive a free morning newsletter with […]