Author: billboardinsider

Matt Schulze says paint, paint, paint

Neil Bell interviewed Selective Structures Matt Schulze on the Bell Board Podcast.  Here’s what Matt said about billboard maintenance. Talk to me about structure maintenance — painting, head bolts. You bring this up a lot. I asked two engineers the same question around 2009: what’s the life expectancy on a […]

Company of the Day: Red Sunset Outdoor

Company:  Red Sunset Land Outdoor Advertising Markets:  Minnesota Address: 9186 Raps Rd, Cook, MN. 55723 Email: info@redsunsetland.com Phone: 218-780-0477 Red Sunset Land Development operates a two two-sided static billboards with a total of 4 faces in Cook, Minnesota.  In addition to the out of home business, the company buys and sells […]

Matt Schulze on the importance of building your signs digital-ready

Sign Fabricator Matt Schulze of Selective Structures was interviewed by Neil Bell on the Bell Board Podcast.  We’ll run excepts from the interview this week.  Today Matt talks about the importance of building your signs digital ready You’ve made the point to me many times: even if a sign is […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Sun Rose Media

Company:  Sun Rose Spectacular Markets:  West Hollywood, California Address: 8430 Sunset Blvd, West Hollywood, CA  90069 Email: info@sunrosespectacular.com Phone: 213-999-1992 Sun Rose Spectacular operates the largest digital spectacular on the Sunset Strip.  The Sun Rose Spectacular includes more than 5,000 square feet of full motion digital signage on the exterior of the […]

JCDecaux Revenue up 5.7% in first half of 2026

Here are the results of the JCDecaux 2Q 2026 earnings release and earnings call, sponsored and analyzed by SignValue.  We are reporting JCDecaux financials in US dollar equivalents. Revenue increased 4.6% to $2.2 billion during the first half of 2026 due to digital revenue growth and revenues from the 2026 […]

Company of the Day: RBX Media

Company: RBX Media Address: Columbus, Ohio Email: sales@RBXMedia.com Phone: 614-416-7663 RBX Media looks to redefine outdoor advertising with iconic brand experiences in sought after locations, offering architecturally-designed signs and premium digital technology. The Company currently has the following two locations: RENAISSANCE AIRPORT HOTEL in St. Louis, MO: Dynamic Digital Display […]

Why Physical Media Grows More Valuable in an AI-Generated World

By Greg Wise, Co-founder and Chief Customer Officer at Onescreen The cost of creating content is crashing to zero. Generative AI can write copy in milliseconds, generate hyper-realistic brand models on demand, and spin up an entire ad campaign tailored to an audience of one before your morning coffee gets […]

Philly Welcomes LeBron with Billboards

This billboard appeared after LeBron James announced he was joining the Philadelphia 76ers.  Nice use of humor. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and we don’t sell our subscriber list. Paid Advertisement   […]