Author: billboardinsider

Who’s Spending What on Acquisitions?

Moorgate Capital Partners produces an outstanding quarterly report on the the of home advertising industry.  This chart on public company M&A activity over the past 5 years shows that Lamar has returned to the market but OUTFRONT and Clear Channel are staying on the sidelines. Lamar closed $104 million in […]

Wildstone Adds 9 Melbourne Billboard Faces

Wildstone has completed the acquisition of nine billboard faces over six billboard structures in metropolitan Melbourne from High Street Media, taking its Australian portfolio to 71 assets – comprising 44 static and 27 digital billboards. The new additions include three double-sided digital and static structures and three single-sided digital screens. […]

OOH a Powerful Sports Marketing Tool

WASHINGTON, D.C. – September 16, 2025 – Out of home (OOH) advertising is proving to be one of the most powerful tools in sports marketing, according to a new national study released today by the Out of Home Advertising Association of America (OAAA) and The Harris Poll. The findings reveal […]

Company of the Day: Go Digital America

Company:Go Digital America Markets: Nashville, TN, Montgomery & Troy, AL Address: 2163 Airline Dr. Ste 133, Bossier City, LA 71111 Email: info@godigitalamerica.com; steve@godigitalamerica.com Phone 844-489-6753   318-465-1340 Go Digital was founded in 2021 by Steven Keene. After selling a 100% digital billboard plant based in Louisiana, Steve and partner, Robert Gouthiere, […]

SignValue Helps Lamar Win Damages for Inverse Condemnation

In 2008, a local dealership in Broken Arrow, Oklahoma, sought approval from the City’s Planning Department to build a new Collision Center on its existing property along the Broken Arrow Expressway. At the time, Lamar Advertising maintained two back-to-back vinyl bulletins (four displays) on the site, prominently facing the highway. The […]

JCDecaux study finds quality OOH creative delivers twice the commercial impact

LONDON, Sept. 15, 2025 — System1, The Creative Effectiveness Platform and JCDecaux UK, the leading Out-of-Home (OOH) company, today released a new study connecting creative quality in OOH advertising with real commercial impact. The Double Take study was conducted in 7 markets and found that when OOH creative sparks emotion […]

Jason Duff on an Advertising Success

Billboard Insider is running a series of interviews with Comstor Outdoor Founder and CEO Jason Duff.  Comstor operates a 500 face out of home plant in Ohio and Indiana.  Last week Jason talked about how creative sets you apart.  Today he talks about an advertising success. How do you come up […]

Airport Ads Drive Results

New York, NY – As America’s airports experience record-setting traveler volumes and prepare for continued growth through 2025, new research commissioned by Clear Channel Outdoor (CCO), and conducted by Nielsen, offers a timely, data-backed case for local and national brands to amplify their presence in the airport environment. The study […]

Company of the Day: DBC Outdoor

Company: DBC Outdoor Address: 192 E Lewis St., Greensboro, NC. 27406 Phone: 336-274-8042 DBC Outdoor is a family run company which operates a billboard plant with 17 faces including 9 digital billboard faces in the Piedmont, North Carolina Triad.  The company was founded in 2021.  Taylor Dick is the company’s […]

DDI’s Tony Mariani Says DDI is Growing

Billboard Insider asked DDI Media’s Tony Mariani what’s new and he said this. Some 2025 updates: We now have approximately 1,600 faces. Up to 51 digitals, with 2 more to be added later this month bringing our total to 53. We completed 2 acquisitions this year. Eberhart Outdoor concentrated in […]