I appreciated yesterday’s Billboard insider article regarding the positive impact tech has on the out of home industry. I would add one other significant benefit: technology allows digital billboard operators to monetize remnant inventory through the various programmatic channels. This provides an opportunity to generate incremental revenue from inventory that […]
SAN ANTONIO, Oct. 7, 2026 /PRNewswire/ — Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (the “Company”) today announced it has received clearance from the Committee on Foreign Investment in the United States (“CFIUS”) in connection with the Company’s pending acquisition by Mubadala Capital (the “Merger”). With the receipt of CFIUS […]
When we asked Billboard Insider readers about the strengths of the out of home industry 44% said the biggest strength was barriers to entry, 40% said the biggest strength of the out of home industry was high cashflow margins and 8% said the biggest strength of he out of home […]
NEW YORK — October 5, 2026 — Empirical Productions, the independent experiential, out-of-home and production company behind high-impact real-world brand experiences, today announced the appointment of Lina Maggi as Senior Vice President, Client Partnerships. In her new role, Maggi will focus on expanding Empirical’s relationships with brands and agencies, developing new […]
Company: Stellar Outdoor Advertising Markets: Ontario Address: 7 John street, Unit 4, Hunstsville, Ontario. P1H1H2 Email: info@stellaroutdoor.com Phone: 800-268-0099 Stellar Outdoor Advertising is a family run firm which operates a network of 1,116 billboards in Ontario, Canada. The company was formed in 1947 as Annis-way signs. In 2012 merged with Specific Hi-way Signs […]
40% of Billboard Insider readers say that a strength of out of home is that it is a simple business with high cashflow margins. The best proxy for cashflow is EBITDA or earnings before interest, depreciation, amortization and taxes. It’s what cash you have left in the business after paying […]
By Tracey Hess, COO & Co-Founder of Elevate OOH “Elevate” (transitive verb) “to lift up or make higher.” Merriam-Webster.com, 2026. Knowing that I wanted to build something to improve independent billboard operators’ workflow was the easy part. How to build it, and what to call it – well, that part […]
44% of Billboard Insider readers think that the biggest strength of the out of home business is that there are barriers to entry in the business which limit competition. The biggest barrier to entry is permitting. Many US cities or counties have sign codes which prohibit new billboards. Every […]
FBI Charlotte chose the North Carolina Outdoor Advertising Association (NCOAA) as the 2025 Director’s Community Leadership Award (DCLA) recipient for North Carolina. The NCOAA has been an invaluable partner to the FBI Charlotte Field Office since 2020. NCOAA is the statewide trade association representing outdoor advertising operators across North Carolina. […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
