Author: billboardinsider

The Walgreens Rule for Sign Development

Justin Booher of Vital Outdoor appeared this week on Neil Bell’s Bell Board Podcast.  Some of the highlights. Find a good banker and stick with them. You could probably write a book on billboard bank financing. Banks are very friendly when you’re getting into the business, and then a couple […]

Reader Feedback on Solar Powered Billboards

Yesterday Billboard Insider asked readers if their company’s out of home plant had solar powered billboards.  Here are the results. Many readers shared their opinions. Mike Brown of Brownhouse Outdoor had a bad experience with solar. I’m in California. I built a double 14×48 billboard in 2022. There was no […]

OBIE Awards Jury Announced

WASHINGTON, June 16, 2026 (GLOBE NEWSWIRE) — The Out of Home Advertising Association of America (OAAA) today announced the first members of the jury for the 2026 OBIE Awards, the industry’s most prestigious creative honor in out of home advertising. As the OBIE Awards prepare for a landmark celebration on […]

Company of the Day: Outdoor Signs

Company: Outdoor Signs Headquarters: PO Box 600477, Dallas, TX. 75360 Market: Texas Phone: 214.615.2727 Based in Dallas Texas, Outdoor Signs has 4 digital boards in Dallas as well as over 250 static faces throughout Texas. The company is owned by Charles Cooper. Outdoor Signs is a member of the IBOUSA. […]

John Music on Building a Solar Powered Billboard

Billboard Insider is running an interview series with John Music who has more than 50 years experience in the out of home business.  John has previously talked about getting into out of home and building signs.  Today he talks about building solar powered billboards. What made you install solar? My […]

Does your Out of Home Company have Solar Powered Billboards

The US Energy Information Administration reports that wind and solar generated 17% of US electricity in 2025.  Our feature story today describes two do-it-your-self solar billboards which John Music erected in Missouri.  Does your company have any solar powered billboards.  Take our poll below.  We’ll report the results tomorrow. What […]

The Drawbacks of Automated Marketing

Here’s how not to use AI and automation. in your marketing.  Look at the email below.  Billboard Insider moderated a panel at the Independents Summit but it was on AI, not brand evolution.    Billboard Insider isn’t connected with BetMGM or Intersection.  Billboard Insider has no European presence to strengthen. […]

Lease Terms impact Just Compensation

Lease terms can impact the value of just compensation.  That’s the lesson of Dept of Transportation versus Adams outdoor Advertising of Charlotte.  Here are the facts: In October 2001 Adams outdoor acquired a billboard in Charlotte, North Carolina. In 2006 the lease expired and Adams Outdoor negotiated a new lease […]

Digital Billboards Assist Escapees Search

  One of the valuable uses of digital billboards is that they can be used for public announcements.  TJ Bugbee, the executive director of the North Carolina Outdoor Advertising association tells Billboard Insider that the North Carolina Outdoor Advertising Association and the Outdoor Advertising Association of Virginia ran public announcements […]

Trillboards Connects with One Tech

SAN FRANCISCO, CA – June 10, 2026 – Trillboards, the specialized programmatic Digital Out-of-Home (pDOOH) ad network powered by advanced Edge AI, today announced its official platform integration with One Tech Group’s SSP1, one of the premier, dedicated Digital Out-of-Home Supply-Side Platforms (SSP) in the world. Through this integration, Trillboards’ […]