Author: billboardinsider

National CineMedia Adds 680 New Screens

NEW YORK–(BUSINESS WIRE)–Oct. 21, 2026– National CineMedia (NASDAQ:NCMI) (NCM), the leading premium video and digital out-of-home advertising platform in the U.S., today announced two new exhibitor partners, The Cinemas by Blue Fox Entertainment (The Cinemas) and THE LOT, and 10 renewed exhibitor agreements. Together, these agreements reach more than 680 […]

Watchfire Announces 12th Annual LED Sign Awards

DANVILLE, Ill. – October 21, 2026 – Watchfire today announced the winners of its annual LED Sign Awards. Now in its 12th year, the Watchfire LED Sign Awards celebrate the achievements of dealer partners who excel in creating high-impact sign solutions that incorporate digital message centers. This year’s competition featured […]

Wheat Ridge Planning Commission Recommends Four Digital Billboard Conversions

On October 15, 2026 the Wheat Ridge Planning Commission recommended approval of an ordinance (ZOA-26-1)to allow 4 of the city’s 15 billboards to be converted to digital displays.  The recommendation now goes to the Wheat Ridge City Council. Some details of the ordinance. Only existing billboards can be converted.  No […]

Billy Corey Receives OAAG Lifetime Achievement Award

SAVANNAH, Ga. –  The Outdoor Advertising Association of Georgia (OAAG) presented its Lifetime Achievement Award to William “Billy” E. Corey, founder, owner and chairman of U.S. Enterprises, Inc., commonly known as Corey Companies. The award was presented on October 6, 2026, at OAAG’s annual conference in Savannah. The award recognizes […]

New website prices Chicago Billboards

Billboard Insider has run across a new website called Perch which prices 1,196 permitted billboards in Chicago.  See Perch Chicago.  The site connects the IDOT’s permit registry and traffic counts, grades billboards and models what a billboard should cost.  We expect to see more sites like this as AI and […]

MMG Partners With OUTFRONT

Dubai, UAE – 20 October 2026 – Multiply Media Group (MMG), the UAE-headquartered Out-of-Home media powerhouse and a subsidiary of 2PointZero Group PJSC (ADX:2POINTZERO), today announced it is expanding its inventory network into the United States through an agreement with OUTFRONT Media (NYSE:OUT), one of the largest and most-trusted IRL […]

Company of the Day: Target Outdoor

Company: Target Outdoor Markets: Ontario, Canada Address: Ontario Email: targetoutdoor2019@gmail.com Target Outdoor operates a billboard plant with 19 digital faces in Southern Ontario.  The company’s digital billboards are in the following communities: Belleville Brantford London Vaughan Roy Dzeko is the company’s President and CEO   To receive a free morning […]

Out of Home Risk: Regulations

In a recent poll, Billboard Insider readers identified regulations as the 3rd biggest risk in the out of home business, behind lease renewals and cyclical revenues.  OUTFRONT Media’s 10-k highlights regulatory risk: “Government regulation of outdoor advertising, including any changes to such regulation, may restrict our outdoor advertising operations and […]

Rate this Ad by Greg Callaham

 Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

OBIE Winners Announced

WASHINGTON, Oct. 16, 2026 (GLOBE NEWSWIRE) — The Out of Home Advertising Association of America (OAAA) announced the winners of the 84th Annual OBIE Awards during a celebration at The Museum of Modern Art (MoMA) in New York City, recognizing the best creative work in out of home (OOH) advertising. […]