Author: billboardinsider

Kevin Gephart on Selling Short-Term vs Long-Term Contracts

  A big “thank you” to the billboard operators who responded to the recent Short-Term vs. Long-Term Contracts survey. One surprising result: more than 85% said they will accept contracts of six months or less. There are very limited times when a short-term contract makes sense. But before agreeing to […]

Red Star Outdoor launches Massive Chicago Wallscape

CHICAGO, IL – July 28th, 2026 – Red Star Outdoor has unveiled its newest billboard acquisition, and you can’t miss it. A new pair of eyes now watches over the congested Ontario & LaSalle intersection below the iconic 640 N. LaSalle building, where a towering figure peers over the edge […]

Company of the Day: Ralston Outdoor

Company: Ralston Outdoor Advertising Market: Texas Headquarters: 13450 N Stemmons Suite 240, Farmers Branch, Texas, 75234 Phone: 972-241-4040 Email: sales@ralstonoutdoor.com Ralston Outdoor is the largest independent outdoor advertising company in North Texas.  The company was founded in Dallas in 1976 by Doug Ralston.  Ralston operates a plant of over 240 faces including 10 digital faces […]

Getting Your Out of Home Name Right

How are out of home companies named?  Here are the most popular practices in order of popularity. Founder names – This is the most popular approach to naming. 34% of the 605 out of home companies in our database are named for a founder or has the founders initials. Most […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Premiere Outdoor Advertising

Company: Premiere Outdoor Advertising Markets: Montana Address: 623 Mountain View Drive, Bozeman, MT. 59718 Email: mclyde21@gmail.com Phone: 406-599-5909 Pemiere Outdoor Adverrtising is a local family-owned billboard company which was founded in 1990 and operates 214 faces  in Montana.  It is affiliated with Art Outdoor To receive a free morning newsletter […]

Plainview Outdoor Debuts Liberty Bell Replica in Chattanooga

Chattanooga, Tenn. – Plainview Outdoor Advertising rang in America 250 with the installation of a new Liberty Bell replica on one of their Chattanooga billboards. The replica is a 50-pound metal cutout supplied by Chattanooga-Hamilton County “America 250” and Siskin Steel. It was installed on the billboard on June 15 […]

Registration opens for WOO Regional Forum

Registration is now open for the World Out of Home Organization’s next Regional Forum, this time focussing on Central Europe and set for Warsaw, Poland from October 21-23. The forum, which will include a full speaker programme and associated events, preceded by a regional Associations Meeting, will be organised in conjunction […]

Company of the Day: Premier Signs

Company:  Premier Signs Markets: Minnesota, North Dakota Headquarters: 601 1st St N, PO Box 66, Mentor Minnesota  56736 Phone: 218-637-3000 Email: nick@premiersignsmn.com Premier Signs operates 120 static billboard faces and three digital billboards in Northwest Minnesota and Eastern North Dakota.  The firm also has a signboard and banner business.  The firm was […]

Winning the Condemnation Game

If you’ve been in out of home long enough you’ll get a condemnation notice when a municipality or the state wishes to condemn and remove your billboard to widen a road or put in a new road.  Condemnation revenues add up.  On OUTFRONT Media’s first quarter 2026 conference call, CEO […]