Author: billboardinsider

Day Two of the OOH MediaCon 2026 in 5 Quotes

Lamar Advertising Outdoor Division President Ross Reilly talks about his background I got into this space around 12 years as a real estate manager and then general manager for Baton Rouge…the last five years I’ve been having a great time in capital allocation.  We’ve done a billion dollars worth of […]

OAAA and National Geographic Photo Ark Launch Nationwide Pledge to Pollinate Campaign

WASHINGTON, May 12, 2026 (GLOBE NEWSWIRE) — The Out of Home Advertising Association of America (OAAA) today announced a new national public service campaign in collaboration with the National Geographic Photo Ark, celebrating the 20th anniversary of this renowned conservation documentary project. The “Pledge to Pollinate” campaign builds on nearly […]

Company of the Day: Mountain Outdoor

Company:  Mountain Outdoor Markets:  Tennessee Address:  9724 Kingston Pike, Suite 204, Knoxville, TN  37922 Phone: 865-691-4705 Email: schurch@mountainoutdoor.com Mountain Outdoor operates a billboard company with 83 faces in Knox county and Sevier County in East Tennessee.  Dwight Church is the company’s President. How did Mountain Outdoor get into the billboard business? Mountain Outdoor […]

Day One of the OAAA Conference in 5 Quotes

Here are five quotes from the Independent Summit on the first day of the OOH Mediacon 2026. Adquick CEO Chris Gadek on why Adquick built the How much do billboards cost in widget “How much do billboards cost?” is the #1 out of home query in google.  42% of the […]

Recommendations for AI Generated Out of Home Ads

Over the past few months, our clients in all parts of the country have seen a surge in the number of customers who are providing AI-generated mock-ups during the creative production phase.  In most cases, the customer offers the mock-up for inspiration, looking to the OOH professionals for direction.  In […]

Four Questions for Adams Outdoor’s Kevin Jones

Adams Outdoor has been active in the out of home M&A market.  Recent transactions have included Parkway Outdoor, Cameron Outdoor, Bullfrog Outdoor, a structure from McWhorter Media and some displays from Encore Outdoor  Billboard Insider interviewed Adams Outdoor CEO Kevin Jones to learn more. You came to out of home […]

Why you need smartlink controllers

Outdoorlink’s Smartlink controllers allow you to remotely manage and monitor your billboard lights and digital displays.  Billboard Insider Co-Publisher Dave Westburg is an unabashed fan of the product because a company in which he invested used Smartlink to reduce  electric costs and get notifications of lighting outages at an Indiana […]

Company of the Day: Munn Outdoor

Company: Munn Outdoor Advertising Markets: Mississippi Headquarters: 772 Highway 49 N, Hattiesburg, MS Email: sales@munnoutdoor.com Phone: 601-264-7446 Munn Outdoor operates a billboard plant in with 200 total faces including 10 digital faces in the following Mississippi communities: Brooklyn Collins Columbia Hattiesburg Lucedale New Augusta Purvis Prentice Sumrall Wiggins Munn Outdoor was […]

Lamar Revenue up 4.5% in 1Q 2026

“Our first quarter results succeeded our internal expectations on both the top and bottom lines with strength from both local and particularly national customers” was how CEO Sean Reilly began Lamar Advertising’s first quarter 2026 conference call. Here are the results of Lamar Advertising first quarter  2026, earnings release, 10Q […]

OUTFRONT Revenues up 10% in 1Q 2026

Here are the results of the OUTFRONT first quarter 2026 earnings release, earnings presentation and conference call, sponsored and analyzed by Signvalue. Revenue increased 10% to $430 million.  Billboard revenue increased 7%.  Transit revenue increased a whopping 22%.   The company’s billboard yield increased from $2,623 in the first quarter […]