Author: billboardinsider

Lamar Revenues Up 3.8% in 3Q 2025

“We delivered solid results in the third quarter” was how Lamar Advertising CEO Sean Reilly lead off the company’s earnings release.  Here are the results of the company’s third quarter earnings release and conference call, sponsored and analyzed by SignValue. Revenues increased 3.8% to $585 million due to acquisitions and […]

Company of the Day: Franklin Outdoor

Company: Franklin Outdoor Advertising Headquarters: 20092 Edison Circle East • Clearwater, MN 55320 Markets: Minnesota, Wisconsin Phone: 320.558.3000 Email: mail@franklinoutdoor.com Franklin Outdoor is a three generation,family-owned business started in 1978.  Dan Franklin is the company’s CEO. The company employes 28 people and is a proud member and supporter of the Independent Billboard Operators USA. The […]

Roy Park Jr on Two Management Styles Which Didn’t Work at Park Outdoor

Roy H Park, Jr has published a new edition of Sons in the Shadow: Surviving The Family business as An SOB, a book about his business career including stints as CEO of Park Communications Inc. and Park Outdoor.  Here’s an excerpt from the book where Roy Park Jr. talks about […]

Most Billboard Insider Readers Use Bank Debt to Grow their Companies

Almost two-thirds of Billboard Insider readers have used bank debt to grow their out of home companies.  Here are the results of our readers poll concerning what forms of debt financing people have used to grow their out of home companies: Insiders Take: We are surprised at how many companies […]

6 Things About the Future of Out of Home

OOH and the 4A’s: OOH Future Forum brought together leading marketers, agency executives, and media innovators to explore how out of home is evolving at the intersection of technology, creativity, and culture. This event, now in its second year, showcased OOH that is both grounded and accelerating—anchored by trust, powered […]

What Debt Financing has Your Out of Home Company Used?

There are four sources of out of home debt financing.  You can: Sell your receivables (e.g. factoring) Lease your structures or digital billboards from a finance company (e.g. YESCO Financial Solutions or Formetco Replace your Face). Borrow from a private lender (e.g. Billboard Loans, Stark Capital, Verde Outdoor Capital) Borrow […]

Company of the Day: Fox Outdoor

Company: Fox Outdoor Advertising Markets: North Georgia Headquarters: 6350 Lake Oconee Parkway, Suite 102, PMB 113, Greensboro, GA  30642 Phone: 770-765-2510 Email: sales@foxoutdooradvertising.com Fox Outdoor owns and operates a billboard plant with 23 total billboard faces including 20 static and tri-vision faces, and 3 digital billboards in the North Georgia Market including the following areas: […]

Law Firm Uses Billboards for Rebranding

By Matt Molina,  President, Harkey Media When a company evolves — in this case, through a new partnership — billboards become one of the most effective tools to signal that change to the world. Unlike digital ads that can feel fleeting, out-of-home advertising provides scale, consistency, and cultural presence that […]

Lamar Advertising Honors US Veterans

Baton Rouge, LA – November 3, 2025 – Lamar Advertising, one of the largest outdoor advertising companies in the world, today announced the launch of Heroes Across America, a Veterans Day interactive Out of Home campaign honoring the service of U.S. Armed Forces veterans. For one week beginning November 7th, […]

Wildstone Expands Alpha Media Partnership in Spain

3 November 2025: Wildstone, the leading owner of outdoor media infrastructure globally, has significantly increased the number of panels managed by Alpha Media Group as part of the second stage of its partnership with one of Spain’s most well-known (OOH) media operators. The strategic collaboration between the firms, which began […]