Author: billboardinsider

OOH Sales Survival Guide for 2026

Sean Riley, CEO of Lamar, stated at the recent Wells Fargo Technology, Media, and Telecom Conference: “You have to sell in the period for the period to make the period.” Lamar is widely regarded as America’s most successful OOH company and one of the best in the world. However, as […]

The Non-Profit Which Spends $7 Million a Year on Out of Home

  Christian Aid Ministries is an Ohio based non-profit which spends $7 million a year on billboard evangelism.  The company’s billboards include a thought provoking question or statement and encourage people to call a toll free number to speak with a pastor.    We talked with Jay Stoltzfus about the […]

Company of the Day: Harkey Media

Company: Harkey Media Address: 3550 N. Central Ave., Suite 1500 Phoenix, AZ 85012 Phone: 602-421-2516 Email: press@harkeymedia.com Harkey Media operates a billboard plant in the United States. The Company is headquartered in Phoenix, with offices in Los Angeles, Las Vegas and New York.  Harkey purchased the assets of Mesa Outdoor […]

Andy Goodman on the value of left hand reads

  Today out of home leasing and development expert Andy Goodman talks about an advantage of left-hand read billboards Andy, what do you think of left hand reads? I’m a strong believer in the value of left-hand reads. They offer a unique advantage on curved freeways—especially when the road bends […]

Happy Thanksgiving

Billboard Insider is taking today off for the Thanksgiving holiday.  As we enter our 11th year of publication, we have lots to be thankful for: To OUTFRONT’s Shelli Bergren for being our first newsletter subscriber. To Jennilee Bennett of Lamar Advertising for being our most recent newsletter subscriber.  That makes […]

Wells Says Changes Coming to Geopath

Clear Channel Outdoor CEO Scott Wells appeared at  last week’s Wells Fargo TMT Conference.  Here’s a summary of his comments sponsored and analyzed by Signvalue. Banking, pharma and insurance are up Banking and financial services have been going gangbusters this year…I think pharma has been somewhat bigger than we expected, […]

Tony Hull Explains Billboard Lease Financing

There are four forms of debt financing available to out of home companies: factoring; lease financing; private lending and bank financing.  We have previously explained why factoring isn’t used much by out of home advertising companies. Today we talk with Tony Hull of YESCO Financial Solutions about billboard lease financing. […]

Clear Channel Outdoor Extends DC Airports Contract

Washington, D.C.  – Clear Channel Outdoor’s Airports Division, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), today announced it was awarded, through a competitive process, a new 10-year contract (with a five-year renewal option) with the Metropolitan Washington Airports Authority (MWAA), beginning March 1, 2026. This agreement reaffirms […]

Company of the Day: Great Falls Bench Advertising

Company: Great Falls Bench Advertising Markets: Montana Address: 1720 10th Ave South, Suite 4-290, Great Falls, MT  59405 Email: sales@gfbenchad.com Phone: 406-580-8664 Great Falls Bench Advertising operates a network of 247 benches with advertising in downtown Great Falls, Montana.  The bench ads are priced at $75-150/month.       To receive […]