President Trump’s 50% steel tariff and the accompanying 42% increase in steel prices haven’t been kind to Billboard Insider readers. 95% of our readers have seen their billboard project costs increase over the past year. 35% of our readers have seen project costs increase by more than 20%. To receive […]
Company: Saunders Outdoor Advertising Headquarters: 1764 W 2900 S, Ogden, UT 84401 Markets: Utah, Nevada, Wyoming, Idaho and Montana Phone: 801.621.2350 Email: info@saundersoutdoor.com Saunders Outdoor Advertising Inc. is family-owned with over 400 static and digital billboard faces located in Utah, Nevada, Idaho, Wyoming and Montana. Starting with only one billboard in 1978, the company has spread throughout the Intermountain […]
Billboard Insider is hearing from billboard fabricators that steel prices may be heading up again. Steel prices are up 42% over the past year. In February 2026 the US Supreme Court struck down broad country-specific tariffs but Trump’s Section 232 50% imported steel tariff was left in place. The 50% […]
Lamar Advertising and Link Media offer an interesting look at the economics of suburban and rural billboard portfolios. Lamar is the much larger operator, while Link is even more concentrated in smaller rural markets in the Midwest. Their Q2 2026 results highlight one thing in particular: both companies continue […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: San Diego Outdoor Advertising Markets: California Address: 632 S Hope Avenue, Ontario, CA 91761-1823 Phone: 619-202-7431 San Diego Outdoor operates a pedicab, segway, car wrap and walking billboards plant in San Diego. The company’s ad campaigns revolve around convention sponsorships To receive a free morning newsletter with each day’s […]
Some humor for Friday. Two months ago, Billboard Insider complained about people using AI to create low-quality spam email. And that post resulted in, guess what, AI-sourced spam promising to remove low-quality AI-sourced spam! Think carefully before you use AI to produce your marketing emails. Sort of right can go […]
HAMILTON, Bermuda, Aug. 12, 2026 /PRNewswire/ — PATRÓN® Tequila, the world’s number one super-premium tequila*, today unveiled a bold new campaign inviting drinkers to ask a simple question: what’s actually in your tequila? For PATRÓN, the answer has always been the same: 100% Weber Blue Agave, water, and yeast. No […]
Company: Saben Outdoor Market: Georgia Headquarters: 1380 Collinsworth Rd, Palmetto, GA. 30268 Phone: 770-463-4158 Email: rentabillboard@sabenllc.com Saben Outdoor is a small, family-owned firm that owns static and digital billboards in the Atlanta area. Many of the billboards are along I-85 south of Atlanta and I-20 west of Atlanta. The company also provides management […]
US out of home revenues grew much faster than inflation or the economy during the second quarter of 2026. Out of home revenues increased 10.7% versus 7.9% growth for the US nominal GDP and 3.8% inflation. The strong out of home numbers are caused by a rebound in transit and […]
