One of Billboard Insider’s 5 tips for starting an out of home company is to assemble a team of proven vendors. To thrive in the out of home business you’ll need to add these vendors to your team. Accounting & management tools. Accounting software (QuickBooks or Wave) allows your to […]
Here are the results of Billboard Insider’s reader poll on digital billboard lease up and occupancy. A large majority of Billboard Insider readers said it takes 6 months or more for a new digital billboard to get to full occupancy. 70% was the most popular opinion as to what reasonable […]
Paris, 27 January 2026 – announces the acquisition of Seventh Decimal, a research technology company specialising in Out-Of-Home (OOH) audience measurement. Established in 2019 and headquartered in the UAE, Seventh Decimal is still in the initial phase of its development and will benefit from Ipsos to scale. Leveraging proprietary, state-of-the-art […]
Company: Intersection Markets: Nationwide US Headquarters: 470 Park Avenue South, 10th Floor, New York, NY. 10016 Phone: 212-644-6200 Email: hello@intersection.com Intersection operates a nationwide network of digital and static screens across multiple urban markets in the US including Atlanta, Boston, Charlotte, Chicago, Las Vegas, Los Angelles, Minneapolis, New Jersey, New York, […]
I was asked to give a short talk to a group group of people interested in entering the out of home advertising business. I highlighted five things based on 30 years experience in the out of home business as a lender, investor and Co-Publisher of Billboard Insider. Billboards are […]
Orlando, Florida – January, 2026 – Foxpoint, led by James Neumann, is expanding their footprint in Florida with nine newly acquired locations centered in Orlando, with additional locations in Melbourne and Ocala. The multi-company acquisition includes existing/built displays as well as shovel-ready locations to be built in 2026. Situated in […]
Today, out of home leasing and development expert Andy Goodman of Age Advertising discusses billboard lease escalator clauses. Ask a room full of industry veterans what a reasonable out of home lease escalator looks like, and you will get a range of answers—followed quickly by stories of deals that made […]
Earlier this month Billboard Insider wrote that it takes four months for a new digital billboard to get to full occupancy of 80%. A reader suggested that it may take more than a year to reach full occupancy and that full occupancy of 80% is too high for digital billboards […]
Company: Hudson Valley Outdoor Market: New York Address: 799 Violet Avenue, Hyde Park, NY. 12538 Email: evan@highwaydisplays.com Phone: 845-452-2121 Hudson Valley Outdoor (formerly Highway Display) operates a plant of 385 static roadside faces in New York. Billboard Insider talked with Evan Hartman. What lead to the name change? In the […]
In Mind The Gap – Financing the Post Install Billboard Deficit Billboard Insider suggested that a new digital billboard should be able to get to full occupancy in about 4 months. An eastern out of home executive says it may take longer than 4 months to lease up a new […]
