Today out of home leasing and development expert Andy Goodman of age Advertising explains the four parts of a sample email or letter that he uses to approach a billboard site prospect. A successful approach letter has four key parts, each designed to build credibility, demonstrate value, and move the […]
Billboard Insider’s readers work at out of home companies which are growing much faster than than the 3.4%/year rate which the US out of home industry grew in the first 9 months of 2025. Look at the results of yesterday’s readers poll on 2025 revenue growth. 84% of Billboard Insider […]
The global Out of Home industry can expect much more from 2026 than 2025 says World Out of Home Organization President Tom Goddard in a New Year message. “All media need to be able to plan not just weeks ahead but months and years,” says Goddard, “and the same is […]
We’d like to poll our readers to see what their revenues did in 2025 and what they expect their revenues to do in 2026. Take our anonymous poll below. We’ll report the results tomorrow. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the […]
NEW YORK—The façade of Times Square’s newest hotel, voco Times Square Broadway, now includes several large-format LED video screens from SNA Displays that combine to create a unique video platform for advertisers. The new digital-out-of-home (DOOH) network, integrated into the L-shaped superstructure of the 32-story building at 711 7th Avenue, […]
Company: Idon Media Markets: Nationwide Email: info@idonmedia.com Phone: 732-200-1288 Idon Media is the California subsidiary of Digital Outdoor Advertising. The company was founded in 2012 by Christine Lanziano and Larry Clark and operates digital billboards nationwide. the company uses state of the art Media Resources Vision-IQ billboards. In January 2022 Billboard Insider interviewed Christine Lanziano […]
Park Outdoor Advertising has named Rick Steele President and Chief Operating Officer. Steele has been with Park since October 2016. Prior to that time he worked for Adams Outdoor as a General Manager. Steele gave an outstanding talk on Curiosity Based Selling at the OAAA 2019 show. The talk is […]
8 January 2026, London – Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with Dolphin OOH to further expand access to premium DOOH inventory across the United States. The partnership delivers access to over 5,000 digital screens across major US cities, generating more […]
Company: Wingert Billboards Market: Kansas Headquarters: 20920 Walmer Road, Stilwell, Kansas 66013 Phone: 913-201-5436 Email: FredWingert@yahoo.com Wingert Billboards was founded by Fred Wingert in 2006. Wingert Billboards operates 51 structures and 146 faces on Interstates and US Highways across Eastern and Central Kansas. Wingert specializes in having premiere locations on highly […]
NEW YORK | January 7, 2026 — The Out of Home Advertising Association of America (OAAA), the premier trade association for the U.S. out of home (OOH) advertising industry, today announced the promotion of Olivia Oshry to Chief Marketing Officer (CMO). Oshrypreviously served as Senior Vice President of Marketing and […]
