LA Rams Owner Stan Kroenke is suing the city of Inglewood $400 million for failing to live up to a development agreement surrounding Hollywood Park mixed used development project which includes SoFi Stadium and Youtube Theater. The cause of the dispute was a 2025 deal that Inglewood signed with […]
Company: IMM Outdoor Market: Massachusetts Address: PO Box 270705, Boston, MA 02127 Phone: 617-416-4245 IMM Outdoor operates a 14 by 48 billboard on the Mass turnpike in Chicopee. The righthand read is digital. The lefthand read is static. Insider talked with company owner Matthew DiRoberto Matthew, how did you enter the […]
Lamar Advertising Company, one of the largest outdoor advertising companies in the world, is using its national billboard network to spotlight Service Dogs, Inc., a long-standing Texas-based non-profit that trains and provides service dogs to Texans living with significant challenges. The partnership formed after a deaf Lamar Advertising employee received […]
OAAA President Anna Bager was interviewed at CES 2026. You can watch the full interview below. Here are some highlights. Why brands like out of home It’s the only medium really that is unskippable, unblockable and reaches any consumer at any point anytime a day and in their real lives…I […]
This is the fourth column in Billboard Insider’s series on out of home debt. We’ve previously discussed factoring, lease financing, and bank financing. Today we talk with Craig Berry of Stark Capital to discuss the pros and cons of using a private specialized lender to finance and grow your OOH […]
By Olivia Oshry, Chief Marketing Officer, OAAA As AI accelerates how advertising is planned, bought, and optimized, marketers are facing a quieter but more pressing challenge: how to make ideas and campaigns feel human again. Automation has made media faster, smarter, and more efficient, but it has not necessarily made […]
Company: Huntington Outdoor Markets: Nationwide Headquarters: 311 East Street, Gordon, OH. 45304 Phone: 800-704-5973 Email: office@huntingtonoutdoor.com Huntington Outdoor operates a billboard plant with over over 4,700 displays including 64 digital displays across 17 states in the midwest and east. The company was formed by Justin Powell in 2008. Powell gave an outstanding talk […]
Today out of home leasing and development expert Andy Goodman of age Advertising explains the four parts of a sample email or letter that he uses to approach a billboard site prospect. A successful approach letter has four key parts, each designed to build credibility, demonstrate value, and move the […]
Billboard Insider’s readers work at out of home companies which are growing much faster than than the 3.4%/year rate which the US out of home industry grew in the first 9 months of 2025. Look at the results of yesterday’s readers poll on 2025 revenue growth. 84% of Billboard Insider […]
The global Out of Home industry can expect much more from 2026 than 2025 says World Out of Home Organization President Tom Goddard in a New Year message. “All media need to be able to plan not just weeks ahead but months and years,” says Goddard, “and the same is […]
