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    • Creative
    • Digital Signs
    • Finance
    • Podcasts
    • Legal
    • Sales
    • Classifieds
    • Publications
      • Rothfelder & Falick on Billboard Law
      • The Ultimate OOH Sales Guide Digital or Print edition.
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  • Inventory Direct to Digital Billboards

    July 29, 2024 1:40 pm Views: 464
      -/1
    by Eric Kubischta
    Published: July 29, 2024 (2 years ago)
    Category
    Artwork & Creative
    Software
    Location
    US & Canada

     

    Lucit connects big-ticket inventory from realtors, auto dealers, ag dealers, recreational dealers and more, directly to digital billboards in real time.

    How Does It work?

    Lucit works with billboard operators by sending a dynamic feed to their player software. This means the traffic team only has to load one dynamic Lucit feed per client at campaign start, and Lucit takes care of the rest of the creatives for the entire campaign. Lucit can integrate with various player software including Apparatix, Formetco, Scala, Dot2Dot, Blip, Daktronics, Watchfire, etc.

    The advertiser will have access to their campaign in a user-friendly client facing app. Features in the app include choosing which inventory to promote, uploading full size creatives, real time stats, ad frequency control, creative scheduling, and the ability to post ads to digital billboards like they would to Instagram by choosing a photo and a caption.

    Lucit provides up-to-the-second proof of play on each creative. This is important because it reminds the client that this is a living, breathing campaign and reinforces their decision to buy DOOH. Higher engagement leads to client renewals and retention.

    Learn more at https://lucit.cc or contact us at https://lucit.cc/contact/ for a demo of the app.

    Or contact:

    Gina Gordon

    gina@lucit.cc

    701-515-9241

     

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