The Myrtle Beach and Penneco acquisitions are the latest step in a year of rapid growth for Adams Outdoor. Since January 2026, Adams has announced acquisitions that add more than 1,600 billboard faces, including nearly 90 digital displays, and bring the company into new markets, giving advertisers’ a broader billboard network.

The Ohio Valley acquisitions marked one of the largest expansion in Adams’ 40+ year history, extending the company’s footprint to 14 states as of fall 2026. Today, Adams is the nation’s fourth-largest out-of-home advertising company, with more than 12,000 static and digital faces.

These expansions represent Adams Outdoor’s continued mission to provide a comprehensive national advertising network to Adams Outdoor clients. The Ohio Valley is one of Myrtle Beach’s key visitor markets with seasonal nonstop flights to Myrtle Beach from Akron-Canton, Cincinnati, Columbus, Dayton and Pittsburgh. For drivers, I-77 is the main route south from Ohio, running through West Virginia and Charlotte before travelers turn east toward the coast. With billboards in the Columbus and Pittsburgh areas, in Charlotte and across the Grand Strand, Adams can help a Myrtle Beach resort, attraction or restaurant reach Ohio Valley families while they plan their trip, along the drive and again when they arrive.

For advertisers, that growth means more places to reach customers through one partner. A brand can pair the Grand Strand with Adams’ other Carolina markets for a regional campaign, or plan a multi-state buy across the Southeast, Mid-Atlantic and Midwest, with local account teams and in-house creative support in every market.

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