Signage Expert Brad Getter of MegaGraphics tells Billboard Insider about a great campaign which is playing off the Coyote Vs Acme movie which features Wiley Coyote and a Billboard Attorney.
When there’s a movie about a coyote and a billboard attorney and you’re a billboard attorney, shouldn’t a guy try to capitalize on the attention? That’s what one Bay Area attorney did in 3 days time for the launch of Coyote Vs Acme. Megagraphics owner Brad Getter pulled some of his outdoor contacts in to package 5 digital displays for Kuvara Law Office across the Bay Area and Sacramento markets. The theme had to play on the movie without infringing on it, so a cartoon-style falling anvil won out, along with lots of tiny attorney words. All displays launched on the movie’s opening night. Veale Outdoor, Orion Outdoor, Norcal Ads, and Nicks Outdoor participated. No coyotes or attorneys were harmed in the process.
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