Illinois-headquartered Dusty’s Outdoor Media has acquired Jackson, Tennessee based Moore Outdoor Media.  With the execution of this deal, Dusty’s owns 410 billboard faces in Illinois, Indiana, Kentucky, and Tennessee.  Insider talked with VP Sales Travis Rhodes about the transaction.

Tell us about the Moore plant.

The plant consists of 9 structures with 18 faces north and south of Jackson, Tennessee.  The acquisition increased our footprint in  the Jackson area.  Out team is delight to work with current and new businesses not that we have a more substantial presence surrounding the Jackson, TN area.

Was the deal brokered?

No.  We arranged it ourselves.

What else is new at the company?

We are continuing a rebrand project with a new logo and brand assets.  Our new logo, brand assets, and efforts to date have been very well received. The growing recognition was featured in Billboard Insider: https://billboardinsider.com/billboard-insider-releases-2017-out-of-home-website-rankings/

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