The 2023 World Outdoor Organization Global Congress is scheduled for Lisbon, Portugal on June 7-9 at the Epic Sana hotel and conference centre in the heart of the city.
The Congress includes an opening reception, one and a half packed days of presentations and a full social programme including the annual Awards Presentation and Gala Dinner.
Thursday June 8 will see a full day of presentations on the theme of the Expanding World of Out of Home, including Growing the Sector – Working Together, Maintaining OOH’s Competitive Advantage – the natural home for great creativity and Responding to the Sustainability Challenge.
This will be followed by the WOO Awards Presentation and then Gala Dinner in the Sud Hall Lisboa with its spectacular views over the River Tagus.
Friday June 9 will be a half day of presentations on the theme of The Science of Out of Home, including the Growing Importance of Data Usage in OOH; Driving OOH Growth through Audience Measurement and Making OOH Easier to Buy – the Role of Programmatic.
An international panel of speakers and panellists will be announced in the coming months. WOO is also pleased to announce that 2023 Global Congress prices will be held at the same level as the 2022 Global Congress in Toronto which attracted over 400 delegates.
WOO President Tom Goddard says: “Toronto was our first in-person Global Congress since Dubai in 2019 and was the first opportunity for the global OOH industry to come together after the pandemic.
“Lisbon 2023 is an opportunity for the industry to look forward and plot our course through a challenging future but one that is full of opportunities for a renascent and dynamic industry. After two successful regional events in APAC and MENA, we look forward to our biggest and best Global Congress.”
Click HERE to download our Congress Flyer
For further information: contact Richard Saturley at richard@worldooh.org
About WOO
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major International companies – JCDecaux and Clear Channel – as well as Ströer, Global Outdoor, blowUP media, OUTFRONT Media and Lamar from the US, Selvel One from India, Primedia from South Africa as well as OOH associations, the OAAA in the US, Alooh from Latin America and the OMA in Australia.
Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. More information is available at www.worldooh.org
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