Company: Logan Communications

Market:  Massachusetts

Headquarters: 129 Border Street, East Boston, MA  02128

Phone: 617-569-8720

Email: info@logancommunications.com

Logan Outdoor is a family owned business which was founded in 1980 and operates a billboard plant in the Boston area including a portfolio of prominent displays near Logan Airport.  Insider talked with Alyson Goldberg, a partner in the firm.

How did you get into the out of home business?

The inevitable pull of the family business! Working with my father who built Logan.

Whose digital billboards do you use and what have you learned?

Daktronics. Advertisers have a learning curve of what these boards are capable of.   Very few really take advantage of all the programming options.

How has covid impacted your business?

It’s been an interesting time.  Most notable for Logan is an uptick in local businesses trying outdoor for the first time on digital.

[wpforms id=”9787″]

Paid Advertisement