The Female Quotient, an organization to advance gender equality in the workplace, used digital billboards in Las Vegas to highlight the leadership strengths of female executives participating at January’s CES 2018.

Clear Channel Outdoor’s Director of Corporate Communications Rainbow Kirby Stearns made the big screen with “My leadership strength is empathy.”

Don’t overlook conventions as a source of advertising on your digital billboards.

You can watch the 3 minute video here.

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